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Articles by Stephanie Ciccarelli

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So you’ve got a visual presence, are on all of the social networking sites and send messages like crazy but you’re finding that the human element, although seemingly everywhere you look, is oddly… missing. How is it that you can have a photo, an about me paragraph, and hundreds of virtual friends but still miss […]

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Know Your Competition Are there a large number of other people Podcasting about the same subject matter as you? You should be aware of your competition’s websites and their Podcasting topics. Try to offer something different. Offer your customers something that is relevant, interesting and unique or that puts a unique spin on a familiar […]

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Your website is a useful tool for making sales in your sleep, but could it be making even more money for you during those twilight hours? Every good marketer knows: The MEDIUM is the MESSAGE. When someone is reading your sales copy and about to make a purchase, all they really get from you socially […]

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When the typical podcast intro just didn’t cut it anymore, some podcasters have taken a swing in a different direction, creating characters that embodied real feelings, interests and desires. Recently, I was listening to the CBC Radio One program O’Reilly and the Age of Persuasion. Terry, known for his insight into how marketing and advertising […]

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