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Articles by Steven Washer

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Let’s take a walk down the produce aisle I love grocery stores. They’re not just a metaphor for life, they actually have something to say about it. As in life, there are a wide variety of choices to be made, and those choices have consequences. In one aisle, the potential for nourishment is bountiful. In […]

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Today we’re taking on one of those pesky myths that can hold you back from doing video marketing the way you’d like to. It’s a pretty intimidating one as well. So many marketers today believe that video is a lousy medium for delivering complex ideas. For that they say you need good copywriting, and lots […]

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How to Quickly Set Up Your Video Marketing “Studio” You know you want to do video marketing consistently. You may even want to use video to create products and services. That means setting up a space to do video in. Because if you’ve taken my previous articles to heart you know that setting up your […]

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