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SiteProNews Blogs
5 Reasons Why You Need to Use Rel=Author on Your Content
By Jill Whalen in Featured
Have you heard of Google’s Authorship program yet? Whether you’ve heard of it or not, you’ve likely seen its fruits in the search results. You know those listings that have a photo of the author next to them? Most likely they get that extra cool stuff because they’re using Rel=Author correctly and Google has accepted them to participate. Unfortunately, it’s been a bit hit-or-miss as to whether your content gets accepted or not. I saw mine accepted for a day or two many months ago, and then *poof!* it was gone. I reviewed their new guidelines recently, however, made a few changes, and sure enough, within a week or so, my content started showing up… yay!
While you may or may not get your content into the program, the only way to know is to try, and persistence is definitely a key.
If you’re thinking it’s just not worth the trouble, here are 5 reasons why it’s super important:
10 Tactics for Being a Powerful Guest Blogger
By Terri Seymour in Featured
We’ve all heard the phrase “content is king” but this isn’t always true. First of all, the content has to be quality, well-written content and you also have to know what to do with the content to make it king. Years ago writing articles and submitting them to article directories and ezines was the best way to promote with content but things have changed.
Today, with blogs being so popular and powerful, the best way to use content is to provide guest posts for bloggers. Below are ten tips to help you become a successful guest poster.
1. Quality Content – Be sure to write an effective guest post. The content has to benefit the visitors of the blog where you will be posted. Don’t try to pass off a badly written, self-promoting sales letter as quality content. All this will do is ruin your reputation. Write something to make people think or provide really helpful information. That type of content will really help the readers and give them a reason to check out you and your site/blog. So, you, the readers and the blog owner will all benefit.
2. Form Partnerships – Work with the blog owner. Let him know that if he uses your guest post you will work very hard to promote your post so as to bring the blog more traffic helping you both. Take time to discuss with the blog owner what his readers are looking for and what interests them.
3. SEO – Take the time to do some search engine optimization on your post. Don’t just leave it to the blog owner. Optimize your post with relevant keywords in the title and body. If your post does well with Google you could continue to receive traffic, and sales for a long time to come.
4. Use Images – Enhance your post with images such as graphs, tables, or any image that will bring depth and more strength to your content. This will grab more attention from the reader thus increasing the chances for your post to be read and your links to be visited.
5. Original Content – Most blog owners will probably request original content that has not been submitted or published anywhere else on the net. Be sure to follow the owner’s guidelines. Don’t try to sneak in an article you have posted elsewhere because the owner will probably check.
6. Proper Format – Discuss with the blog owner which format they would like your post to be. Some blog owners will prefer the post to be written in specific font, size, etc. If you can provide the specifications they need, it will save them a lot of time and work.
7. Respond to Comments - Watch for comments on your post and when they do come in be sure to respond to them properly. Encourage interaction on your post to increase popularity and bring the blog owner more traffic which, in turn brings you more traffic.
8. Don’t Just Be a Poster – Be sure to read and research the blog for which you will be posting. Know what type of posts the owner looks for and what type get the most reaction from the readers. You want your post to get a lot of attention and interaction as well. Link to other posts in the blog that might be pertinent to your post. This will help with SEO as well as show the blog owner that you have taken the time to read his blog.
9. Look for Something Unique – When you take the time to read the blog you can find topics that might not yet have been tackled on that blog and you can offer a wider scope of information for the blog owner’s readers. This will show the blog owner that you can fill a void in his blog that has yet to be filled.
10. Show Some Personality – Don’t make your content just a bunch of facts and statistics. Put thought into it and add depth and meaning. Use your experience and knowledge to add layers of interest. By adding a little of your personality to your content, you are providing something that no one else has on the blog.
Becoming a successful guest blogger might take some time and work, but it will be worth it for the blog owners and for you and your business. Blogs are the now of marketing and being able to get your content on a good number of quality blogs should increase your traffic and sales dramatically!
Don’t be one of the 95% of people who fail at their online business. Terri Seymour can help you make money online. Find out how to increase your traffic and sales with her popular “How to Build Your Online Business” ebook for FREE at: ==> http://www.SeymourProducts.com
5 Ways to Beef Up the Content on Your Site
By Steve Shaw in Featured
When you first get your website up and running, your first thought may be to implement some article marketing strategies to get the traffic pouring into your site. Your sole thought may be to do something “out there” in order to produce the results that you want on your site.
There is one step that should happen prior to that though, and it’s one that a lot of site owners overlook. Before anything, you need to develop the content on your website. You see, in order to attract readers, you need to have some reason for them to be at your website.
What sort of information are you providing?
What problems are you solving?
How are you helping your readers?
You may attract readers when you submit articles, but if you don’t have any “stickiness” on your site, then the increased viewers don’t do you much good. They just show up at your site and immediately click away because they haven’t found the information that they’re looking for.
Before starting to market your site, go to the effort of adding content that will make readers want to stick around. Here are some ideas for you:
1 – Create a Blog That is on Your Website
With a blog, you will be creating a regular stream of content that is fresh and helpful to readers. New content gives readers a reason to keep on returning. Sites with regularly updated content tend to rank better in search engines as well.
You can do this by simply setting up a WordPress blog. After your blog posts are published for the month, then you can rewrite them and submit them as free reprint articles. Making the content you create do double duty is a great time saver and helps you maximize your time.
2 – Create a Page on Your Site That Addresses “Frequently Asked Questions”
Now, it depends on what type of business you have as to the appropriateness of this idea, but if you have a service based business, a list of FAQs can be a really helpful bit of info to offer. This also saves you time, because potential customers can find answers to their questions immediately and there’s no need for you to answer the same question repeatedly for each individual person.
3 – Create a List of Helpful Sites and Link to Them
It may seem counterintuitive to link to other sites (won’t that make people leave your site?), but actually the opposite is true. Your job as the site owner is to provide information that is helpful to your readers. Many times there are websites that provide complementary services to your own that people would benefit from (let’s say you’re a real estate agent, and you provide a link to a mortgage calculator). When you compile these resources for your readers, you are creating a more valuable website.
4 – Add a Web Page That Tells About Your Niche
Some people arriving at your website may have very little information about what you do or what your niche has to offer them. It is worth your while to compile some basic information that will act as an introduction to your field.
5 – Create a Web Page That Catalogs Your Articles
When you start publishing articles, they will be very helpful to your readers. Why not let the readers of your website know about the articles you’ve written and give them an easy way to find them?
You can separate your articles into sub-categories to help your readers find the information they need. This “library” of your articles can be a web page containing the title of the article, a short description and a link to the article.
If you want to create a site that your readers love, anticipate their needs and put content on your site to satisfy them. Really, the more you create a website that your readers appreciate, the more you’ll be pleasing Google as well. Google just wants to send their search customers to websites that offer the information that they’re looking for. You can put your website in position to satisfy that need by creating a website full of helpful information.
Steve Shaw is a content syndication specialist. Do you own a blog? Need content? Join thousands of other blogs and get free high-quality, niche-focused, human-reviewed content from quality authors sent on auto-pilot – and it’s all 100% free! Go to http://www.autoblogit.com for more information.
Article Marketing: Content is King and Syndication is his Mistress – A SPN Exclusive Article
By Ben Jackson in Featured
Article Marketing is not only a misunderstood means of promotion, it is also probably the most misunderstood means of backlinking. It seems that everyone does article marketing, but we all have a different understanding of how it works and how to approach it.
Some people do AM for traffic and some do it for backlinks. Likewise, some people try to advertise with their articles, and some simply provide content. Well, there isn’t really a wrong way to do article marketing, but there is definitely a right way. Let’s clear the air and break down article marketing into its two core components and what they mean for your site’s traffic and rankings.
Distribution and Syndication
Distribution is where you submit your articles, and syndication is where they are published after they are found in the places you distributed to. For example, you submit (distribute) an article to EzineArticles. A week later, a webmaster finds your article and publishes (syndicates) it on his/her site. These syndication backlinks are usually much more powerful than any link you will get from a directory. Also, these links can and will send targeted traffic to your site. So to review, your article is distributed to directories where you will get some traffic and weak links, and then it is syndicated on other sites that give you a lot more traffic and better links than the directories. That means these links give you more traffic NOW and more traffic LATER because they help your rankings more. Our conclusion is that you want to create content that is made specifically to be syndicated – content for webmasters.
Here’s how you do it:
First, you want to consider the length of your article. If you were a webmaster looking for content to publish on your site, how long do you think you’d want it to be? The answer is basically as long as you can find! Longer content means readers stick around and read for longer and sites with more robust content often rank better. Rather than writing two 500 word articles that get little syndication, you should write one 1,000 word article because its chances for successful, widespread syndication are much better. And to reiterate, this means there’s a better chance of getting a whole lot more traffic and much stronger links.
Next, you want to look at the way the content itself is written. Article marketing works best with content that is very informational and even instructional in nature. Do NOT write advertisements. They will not get syndicated, and they possibly won’t even be accepted on any directories in the first place. It can be tempting to write an advertisement – don’t do it. Simply write an article that you think readers would find helpful, and also, if you can manage it, entertaining as well. People go online for information and entertainment. If you can provide one, you’re good. If you can provide both, you’re golden. If you’ve got a 1,000 word, informative and entertaining article on your hands, then you’re holding a powerful piece of promotional content. It is well worth your time to write like this because the benefits can be fantastic.
One aspect that cannot be stressed enough is the priority of quality content over well-optimized content. Concern yourself with writing a great article first, then worry about optimizing it for your keyword. Believe it or not, this will actually help your SEO in the long run. Everyone always talks about getting quality links. Well, duh. Who ever said that low quality links would be better? The problem is sorting them out and
understanding exactly how these high quality links are obtained. This is how: through excellent content. If you write lousy articles, they get published exclusively on article directories which give lousy links. But, if you write great articles, they get found and syndicated on great sites. Internalize this:
Great sites only publish great content, and great sites give great backlinks.
Your answer to these high quality backlinks everyone’s been talking about is through quality content. The content itself is the most important factor for SEO, followed by anchor text in your links, followed by your keyword in the title tag and keyword density. You can’t always have it all and the choice is usually between having a slightly optimized article on a great site or a well-optimized article on a lousy site. I’ll take the former any day.
Besides the quality of the content itself, widespread syndication for your article requires one other thing, proper distribution. You want to place your article where webmasters will find it. This basically means putting it on all the top directories, such as EzineArticles. This is all you have to do. However, there are a lot of services and products such as Article Marketing Robot for mass distribution. You do not have to use any of these for successful article marketing, but they do help. To restate, the links you get in directories are weak, however, in bulk they can still garner SEO benefits and slightly better chances of syndication. Overall, a combination of targeted and mass submission is best for a complete article marketing strategy.
Article Marketing can be a complex beast to master. It is a muddled area simply because so many people use it for so many different reasons. The strategy outlined above will, in my opinion, give you the biggest gains in traffic and the greatest boost in rankings you can achieve per article.
The most important part is the content creation itself, but for article submission, you can do it yourself or you can use an article submission service to automate your submissions for you. Check out our SEO course for more free information on SEO and related topics.
By Eric Gruber in Featured
As I look on my Facebook news feed I see:
* A business and life coach mentioned: Today’s challenge is to see if I can replace the heating element on the dryer…I’ll let you know if I succeed or fail… lol… send prayers…lol
* Quotes by Tony Robbins from someone who is not Tony Robbins
* A realtor asked: What are your top 5 favorite things about summer? Mine are 1) Farmer’s market, 2) Baseball 3) Weekend cookouts 4) A sliced summer tomato with a dollop of Hellman’s mayo 5) Sunlight till 9 pm!
* A famous internet marketer who was on the show “Secret Millionaire” mentioned: Wishing you a great morning. I’m off to the gym for a workout. What are you doing on this blessed morning?
As I look on my LinkedIn news feed I see…
* From a newsletter guru: It’s “Good Works” Saturday! Meeting friends for breakfast and then we’ll complete repairs on our current home project.
* From a relationship expert for women – Sands of time only run out for those who live in the limits of an hour-glass. Become a limitless prism of light & the sands flow infinitely!
* From a master life coach: Quiet day (@ Roya’s Garlic Garden)
Now, these may be conversation starters. They may be following the advice of many social media experts that tell you to quote people and ask conversation starting questions like: “What is your favorite dessert?” These types of conversations may generate more comments – and get you more friends. But are they really helping your business?
Why Focusing on Conversations Will Not Bring You New Business...
How is posting a comment like: “What are your top 5 favorite things about summer” going to help a realtor get more leads? You may get 100 people commenting on their favorite things, but it doesn’t build credibility, sales and business relationships. It doesn’t show me why I should go to you for my real estate needs if I am looking to buy or sell a house in that realtor’s area. It doesn’t differentiate you from your competition.
Yes – LinkedIn, Twitter and Facebook are “social” marketing tools. But that doesn’t mean that you stray away from providing content that adds value to people’s lives and businesses.
Here’s How the Top 5% Are Making Money Using Content and Social Media
Don Crowther just put out a video revealing that the top 5% who are making the most money on social media build relationships by initially delivering a steady stream of highly-relevant, highly-informative, high-value content. Then they engage in conversations by answering questions and responding to feedback.
The top 5% do not initiate conversations. That creates a deviation from your targeted audiences’ business needs – and it doesn’t give you the business relationship you need to get more clients and sales.
The top 5% are…
* Offering tips that no one else is providing – and then inviting prospects to get their free special reports like the one found at http://www.getlinkedinhelp.com, free ebooks, free video or in my case, free article writing templates at http://www.TryMyFreeArticleTemplates.com
* Teasing prospects with shocking statements or thought provoking questions and then sending prospects to an article placement on a top website or to their blog for more information. At the end of the blog post, they encourage conversation based on the information they had provided. And they add a call-to-action to learn more, whether it means grab their free information or invest in one of their products or services.
* Wowing prospects with the information they provide and encouraging prospects to discuss what they had learned. That’s why many internet marketers are now encouraging prospects to comment on their squeeze pages (using Facebook) and on their pages where they offer valuable information.
By Focusing on Providing Quality Content in Your Area of Expertise Followers Will See You As:
* An expert
* Someone to respect
* Someone to listen to
* Someone to do business with
Now, what kind of conversations are you going to engage in? Social conversations like, “What are you doing today?” or social business conversations based on your content that positions you as a thought leader.
Your answer will depend on if you get more “friends” or more clients and customers.
Article Marketing Expert Eric Gruber helps small business owners, experts and internet marketers become “trusted leaders in their industries” with thought leadership articles and content that should be submitted to top websites, ezines, blogs as well as social media circles. Now, you can learn how to create thought leadership content fast (in 30 minutes or less in many cases) with his instant article writing templates. Get 3 for free now at: http://www.TryMyFreeArticleTemplates.com
7 Secrets to Creating Compelling Content
By Tinu AbayomiPaul in Featured
Let’s face it.
If we’re not creating compelling content, no one is reading it (or listening or watching it as the case may be.)
As business people, that doesn’t mean our content has to be trendy, hip or fast-paced, though in some cases, that may help. The most important thing is that the people we want to target like our content are compelled to act on it.
What is it then, that makes content compelling? And how do we use that knowledge to create compelling content?
Here are seven tips – some of them you may know. But are you using them?
#1 – Know What Your Audience Wants
Here’s where your market research comes in handy. If you haven’t done any, even basic keyword research can help you out here. Your research into your target audience will tell you things like where your audience is, and what they’re looking for, if successful.
#2 – Create Into Your Customer’s Content Vacuum
Once you know where they are and what they want, on some level, creating will appeal to them is as simple as being where they are with the information they most desire.
This doesn’t mean you have to give away all your best solutions. Just solve one problem they have that’s related to your product or service.
#3- Infuse Your Content With Emotion
It’s no secret that humans are social beings. An integral part of social being is connecting – and not much creates that instant feeling of belonging than knowing that someone else feels what you’re feeling. It’s even better when you share a feeling that they have for the same reason.
#4- Make it Cross-Platform
More consumers are connecting through mobile than ever before, and that’s worldwide, not just in the United States. Creating something worth sharing is just the first part. Next, you’ve got to make sure that everyone can access it.
#5- Leverage the Theory of Star Deflection(TM)
Star Deflection(TM) is a completely made up term. It’s shorthand for a technique we developed at my company for deflecting the attention we get in our marketing efforts back out at another chosen entity.
For our purposes here, it’s the act of making your customers, clients, peers, audience, employees or other deserving people the stars of your content instead of the company or publisher. Bloggers are particularly good at this. You’ll see them get an endless stream of attention for their writing and expertise, and then observe them putting the spotlight on a customer they helped, or a peer they believe has a valuable insight.
Why does this work? Attention is scarce these days. Providers of attention are even scarcer. If you can give that to people, the very act can provide more for yourself.
#6- Be an Information Buoy
Why is attention scarce in the first place?
Because we’re drowning in a sea of information. The firehose shoots data at us in ever-increasing speeds. Just sorting out what pieces of raw data qualifies as useful information can be a full time job.
Thus began the rise of the curator as a popular and valuable person. Go beyond curating and provide insight into a special niche of the news. Be the one that others cling to in order to rise above the level of noise in their incoming news stream.
#7- Invent News, Don’t Just Report On It
Where does news come from? Journalists? Bloggers? PR companies? Industry experts?
How do they get the news? Press releases? Eyewitnesses? Twitter?
What’s stopping you from creating the news? I don’t mean just repeating whatever just happened at Google, or even providing intelligent opinion and analysis of that news.
Those are great tactics.
But if you have the option of actually being the original source of a news story, even if you have a small budget, there’s nothing stopping you from actually turning events, knowledge and discoveries you’ve made into news.
If you want to be seen, to be heard, to have customers come to you instead of always paying to hunt them down, creating the content they want to consume is a key part of your marketing strategy. Not only can it save you money gaining new customers, it can help you keep existing customers when they see that you care enough to address their most pressing concerns.
Tinu Abayomi-Paul is a website promotion specialist at Leveraged Promotion. Now that you can create compelling content, she invites you to come and learn how to get it discovered in search and social media at http://freetraffictip.com – or you can call her office at 702.508.8468 for a free strategy session.
Why social media is like exercise – Guest Blog by David Meerman Scott
By Debralee in Featured
The second most common question I get at my talks is: “How do you find the time to do all this social media stuff?” People want to know how to find time to blog, tweet, produce videos, and create valuable online content.
(BTW – the number one question I get during Q&A is: “What is the ROI of social media?” But that’s another story.
I’ve found that: “Finding the time to participate in social media” is just like exercise – you need to make it an important part of your life. If it is important to you, you don’t even think about it anymore. It just is.
You have a choice.
You can choose to exercise regularly in order to stay fit. The only effective way is when exercise becomes part of your routine. Some people like fitness clubs. Others enjoy running outdoors or dance or kickboxing. But in all cases, success comes from making it an important part of your life and routine.
I enjoy 45 minutes on an elliptical trainer every morning that I’m home. Sometimes the hotel I’m staying at has a machine and I jump on that too. Been at it for more than a decade.
I get up early, around 4:00 most mornings, and do my training in the family room while watching recordings of the late-night television shows from the evening before. I don’t even think about “finding the time” because it is a very important part of my life.
Same with participating in social networks and creating online content – it becomes part of your life.
In my case, I do about 100 blog posts a year and maybe 30 videos. I comment on thousands of blogs. Most years I write a free ebook. And I’m on forums, chat rooms, Twitter, and Facebook.
Many people are surprised when I say that I probably spend about six hours a week on social media – about the same amount of time I spend exercising. I don’t even think about it. It’s important, so I do it. And I can’t really say how I “fit it in”. It’s mainly in micro-bursts of one or five minutes throughout the day.
I recommend that you don’t even try to “find the time to create content and participate in social media.” You’ll fail. Just like “finding the time to exercise” leads to failure and wasted money on health club memberships.
Instead, make exercise and social media important parts of your life.
Bonus idea
If you still cannot fit exercise and social media into your life, cut out television completely. You will be amazed at how much time you free up.
About the Author: David Meerman Scott, author of the blog WebInNow, is a marketing strategist, entrepreneur, keynote speaker, seminar leader, and the author of the hit new book World Wide Rave. His previous book, The New Rules of Marketing and PR, was a number-one bestseller and is being published in twenty-two languages. He is a recovering VP of marketing for two publicly traded technology companies and was also Asia marketing director for Knight-Ridder, at the time one of the world’s largest newspaper and electronic information companies. David has lived and worked in New York, Tokyo, Boston, and Hong Kong and has presented at industry conferences and events in more than forty countries.
Image: Shutterstock / Zurijeta
What are the Best Ways to Write Good Copy
By John Beaumont in Featured
Tip one: Reveal any drawbacks to your product.
Let us start with a negative. Eh? A negative?? Sure. If a part of your product/service could be conceived as having a minor flaw then bring this out. Why? No product or service is 100% perfect and by admitting this you will gain credibility and minimize any doubts in your readers mind.
An example might be that whilst your product might make some money by using it the reader is unlikely to make mega bucks from it. This will appeal to someone who just wants to make a little extra cash without building a huge business.
Tip two: The Length of Copy
Surprisingly there is a maxim that long copy sells, short copy doesn’t. However that doesn’t mean that the copy should be too long. Probably between 10 to 20 pages is best. However don’t worry about the length when first writing your draft as this may inhibit your thoughts.
Tip three: Write only short sentences
Try to keep within 15 to 20 words but concentrate on maintaining a friendly and personal style. By all means make each sentence as “punchy” as you can. You are “talking” to a friend don’t forget.
Tip four: Paragraphs should be kept short
As with the sentences you should also try to keep your paragraphs short and to the point. Ideally each paragraph will be only up to six lines. Also ensure that you do NOT use double spacing as this can cause confusions to your reader. This is because the dividing line between each paragraph becomes blurred causing your copy to lose impact.
Not always possible. See below!!
Tip five: Get to the point and use specifics
Keep on track and avoid generalities. If you are promoting a weight loss program then do not say that you lost over 30 lbs. This type of statement is nowhere near as effective as saying that you lost 30.5 lbs. So be specific.
Tip six: Be honest
Under tip five I said that you should be specific and gave the example of losing 30.5 lbs. However do not make this statement if not correct. If you haven’t done something yourself or you can’t prove it then don’t say it!! This is dishonest and unethical and you do not want the bad reputation that goes with it. However if you are sure that someone else has achieved this goal with your product then you can claim that. Please bear in mind that you may be called upon to prove the statement though.
Tip seven: End each page in the middle of a sentence if you can
The reason for this is that it will cause the reader to continue because the brain naturally wants to complete something. I trust that the above tips help you when you start to write copy.
The most important thing to stress is that your copy should be conversational and friendly so don’t worry too much about appearing too formal.
You are in business but you are also their friend.
Would you like a FREE! “6 Pages To 6 Figures Special Report Reveals EXACTLY How to Build a long lasting and Passive $100,000/yr Online Business. Get it here. Discover the Top secret tactics that the Heavy Hitters are using to make thousands of dollars with little or no effort here.
How to Use Sub-Headers in Your Internet Sales Copy
By John Beaumont in Featured
Sub-headers refer to the highlighted text in any document but in a sales copy they are used for two main purposes:- 1. To break up the text 2. To keep re-enforcing the benefits of the product/service.
Why do we want to break up the text? For the simple reason that it is much more pleasing on the eye and makes the document far easier to read for your prospect.
Ideally you should aim to break up the text into small segments every 3 to 5 paragraphs. Whilst this matter may not seem to be too significant the experience of many internet marketers has shown that this point is very important.
It has been found that many an otherwise good piece of writing has failed simply because people have been turned off because the copy looks like too much hard work to plough through. So for this reason alone we should ensure that we use good sub-headings
The second main purpose is to keep re-enforcing the benefits of your product. You must maintain an emotive style of writing pushing the most appealing features of each segment and continuously maintaining your reader’s excitement.
It is important to remember that most people scan-read a sales letter before they actually read it in its entirety. When we scan-read we tend to pick out those bits which catch our eye so the art is to direct the prospect to the parts which you want them to read. Thus we ensure that we use sub-headers to break up the body of the sales document every 3 to 5 paragraphs to help achieve this.
When deciding on your sub-headers it is vital that you ensure that they “follow on” from your main heading. They are there to re-enforce your main headline not to detract from it! By using good appropriate sub-headings you are ensuring that the main headline remains fresh in the minds of the readers.
Perhaps one of the best ways of selecting your sub-headings is to recall all the other headings you were considering when deciding on your main headline and see if you can incorporate them now as your sub-headers.
As with any sales literature you must continue to put yourself in the shoes of your prospect. One of the best ways to ensure that your sub-headers are in the correct area is to ask yourself questions. Keep asking yourself the question “what are the benefits that my product can give to my reader?”
Bear in mind that it is the perceived benefits to your prospect which will sell your product rather than the product itself.
For example a person rarely buys a top of the range motor vehicle just to get from point A to B. Any cheap vehicle will do that for them. They are buying perhaps for additional comfort, increased esteem etc not just the main purpose.
The main purpose of your sub-headers and the article itself is to convey to the reader that the benefit of buying your product is more valuable than the asking price. If your product makes your potential customer feel younger, more healthy, richer etc then they will willingly part with their money to achieve this state,
Want to know who to drive Highly interested Prospects to your website using the power of Ezine Marketing? Found out how here http://tinyurl.com/39pxxuh Would you like a FREE! “6 Pages To 6 Figures Special Report Reveals EXACTLY How to Build a long lasting and Passive $100,000/yr Online Business. Get it here http://tinyurl.com/3a4ddxd
How to Deliver a Marketing Message On Your Website
By Jerry Bader in Featured
Here’s a question for you? What do you need to be successful? What will it take for you to climb out of that deep, dark, dungeon of despair and mediocrity? What are you willing to do to be the best you can be?
Look around. Things are nuts, the economy stinks, politicians are goofy, people are addicted to cell phones, businesses are obsessed with Twitter and Google and Facebook; everything is made in China, and it’s all CRAP! You’re lucky if anything you buy works the way its suppose to and god help you if you complain. You’ll spend hours on the phone with some clown who doesn’t know, doesn’t care, and doesn’t get paid to really help you. They are the purveyors of frustration and creators of cynicism. Athletes pretentiously thank God for their base hits and million dollar contracts, and we watch in astonishment. Trust me, God doesn’t give a damn about who wins the next Nascar race, or that you get an even bigger flat screen plasma for your birthday. He’s got bigger fish to fry like global warming, child starvation, and deadly pandemics. You’re on your own fella. So get use to it.
So what’s a poor entrepreneur to do? Follow the big boys as if they were The Enlightened Ones. Right, how’s that worked out so far? Do you really want to go down the same road as GM or Lehman Brothers? Nobody is going to bail your ass out of trouble; you can count on that.
People have stopped thinking. We educate our kids to be engineers and technicians, but they don’t understand the world, they don’t understand people. Unable to get into med school or law they become Web entrepreneurs because they think it’s an easy way to make a buck. You never have to see or hear from customers, they’re not people they’re just digital ghosts with credit cards. Well maybe that’s the problem. Maybe that lack of communication skill is what’s wrong? So how do you communicate, how do you serve your public, how do you become a success?
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