SiteProNews
  • Home
  • Article Archives
  • Newsletter
  • Categories
    • Advertising
    • Blogs & Podcasts
    • Branding
    • Business
    • Ecommerce
    • Email Marketing
    • Facebook
    • Featured
    • Google
    • Marketing
    • Miscellaneous
    • Search Engines
    • SE Marketing
    • SE Optimization
    • SE Tactics
    • Security
    • Smartphones
    • Social Media
    • Social Media Marketing
    • Technology
    • Web Design
    • Web Development
    • Writing
  • Guest Blogging
  • Advertise
  • RSS Feed
  • Facebook
  • Twitter
SiteProNews
  • Home
  • Article Archives
  • Newsletter
  • Categories
    • Advertising
    • Blogs & Podcasts
    • Branding
    • Business
    • Ecommerce
    • Email Marketing
    • Facebook
    • Featured
    • Google
    • Marketing
    • Miscellaneous
    • Search Engines
    • SE Marketing
    • SE Optimization
    • SE Tactics
    • Security
    • Smartphones
    • Social Media
    • Social Media Marketing
    • Technology
    • Web Design
    • Web Development
    • Writing
  • Guest Blogging
  • Advertise
  • RSS Feed
Featured • SE Optimization • SE Tactics

How to Create SEO-Boosting Metadata

April 9, 2018
5 Min Read
Image courtesy of Pixabay
avatar Tina Courtney
    Share This!
    FacebookXLinkedInRedditPinterestEmail

Cramming an accurate description, emotional hook, relevant keywords, and effective call-to-action into 300 characters is a bona fide art form.

Crafting compelling metadata is a powerful skill; and one that takes practice, careful thought, and consideration. Unfortunately, because most metadata is never seen by site visitors, this vital SEO element often gets neglected by site owners. It’s important to remember that search engines do see this information; this is how they learn what content is featured on a page. And that’s why it should never be ignored.

Metadata is comprised of three key elements: Title, keywords, and description. Each component plays an important role and supplies different information to search bots and Google users alike. Meta descriptions let bots and users know what the page is about and what information can be found there. This has a profound impact on click-through rates; and a site’s CTR certainly has an effect on SERP rankings.

If your metadata is structured and written correctly, it will entice users to visit your site. If it is improperly handled, however, Google will replace the description with its own version; and that might not communicate the message you are looking to relay.

Here we will explore metadata’s 3 components and how you can optimize this information for the biggest SEO boost.

Metadata Titles

As title information appears in the SERPs, it is one of the most important metadata elements to consider. While title tags can be of nearly any length, if they go over 70 characters, Google will cut them off. For this reason, it’s wise to keep titles as succinct as possible, while still maintaining accuracy. 

If you aren’t sure if your title makes the cut, try using this snippet organizer as it shows how titles will appear on Google and other search engines.

It is also helpful to place the main keyword(s) in the beginning of the title. This will not only attract more eyeballs, but also because keywords are a vital component to a good meta description. 

As a final note, each URL should have its own unique title. Be sure to take the time to ensure this is the case with your site.

Metadata Keywords

When selecting top keywords, it can help to think of Google as the world’s biggest library. Each webpage counts as a “book.” The engine itself plays the role of librarian who must continually monitor the location of the books and locate materials upon request of users. And just like in a real library, there needs to be an organizational structure in place to help the librarian unearth relevant documents. That’s the role that keywords play in search engines.

All search engines leverage keywords as a sort of tagging system to organize web content into various genres based on given queries. This organizational system also incorporates metadata descriptions and URLs.

For this reason, it is important to employ the top keywords for a given piece of content in the title, the description, and the URL for the page. 

Additionally, since Google Hummingbird has altered the way keywords perform within the SERPs, it is important to vary the usage of keywords, their synonyms, and related phrases within the content as well. 

For instance, if you sell t-shirts online, you should include phrases like “red shirts,” “t-shirt sale,” and other relevant terms that will help Google hone in on your content.

Metadata Descriptions

When writing meta descriptions, it should always be your aim to entice or hook readers into clicking on the content, without misleading them with falsehoods or clickbait. 

This means that your description should include several elements:

  • An emotional incentive
  • Resolution to the incentive
  • Information

What this means it that you will catch a reader’s attention with an emotional hook. Something like, “Frustrated with your site’s lack of traffic?” works nicely in the marketing realm. 

Next, resolve that emotional hook by offering a solution: “We can increase your site traffic by XX visitor per day!” This presents searchers with a tangible solution to the frustration you pointed out just prior. 

Then, provide concrete information about the site or page to let readers know what’s in store. Here is where your keywords are likely to be leveraged.

To effectively utilize this formula, you need to think strategically about how to reel in readers and get them to click on your site. 

What are they looking for? How you solve their problem? What makes your product/service unique? These are all things you should contemplate and address.

Meta Length Matters

The length of a metadata description is an important point to consider as there is no unanimous conclusions. A variety of SEO experts claim that descriptions should be brief, concise, and remain under the given character limit as this provides searchers with a quick answer.

Others believe that lengthier descriptions leave potential visitors craving more.

One important fact to consider is that if your meta description is too long, it will get cut off. Since Google has extended the length of meta descriptions to 320 characters, you have a fair bit of room to work with, however, those who are still new to writing metadata should stick to succinct descriptions that abide by the word count. Why? Because this will teach you the incredibly valuable skill of condensing information and selling a point in as few words as possible. 

If you ever (or have already) entered the realm of PPC advertising, you will see why this is such a power prowess to possess.

When you have mastered this ability, then you can feel free to experiment with longer meta descriptions.

Learning to write strong and effective metadata is a must for anyone who employs SEO strategies. Effectively optimizing this information via hooks, keywords, and quality information, is likely to drive oodles more traffic to your webpages.

What is your biggest problem with writing metadata? Does Google’s extended descriptions help or hinder your writing efforts?

FacebookXLinkedInRedditPinterestEmail

You may also like

Lessons from Taylor Swift on How to Win in a World of “Always On” PR

18 mins ago
Anna Kate Womack

There’s no off-season for PR. Just ask Taylor Swift. Any time she makes a public appearance, whether it’s at the...

A Business Owner’s Guide for Establishing Employee Benefits

4 days ago
Frank Mengert

The needs and expectations of modern workers have changed considerably over the years. For businesses, this has meant a...

Why CFOs Are Taking Over Contract Management

1 week ago
Matt Lhoumeau

Fifteen years ago, I was working at France’s second-largest telecom company. The CEO handed me what I thought was an...

About the author

View All Posts
avatar

Tina Courtney

Conscious online marketer, web executive, and multi-faceted writer Tina Courtney has been creating and fostering online innovations since 1996. Tina has assisted many clients in maximizing online production and marketing efforts, and is a staff writer for SiteProNews, one of the Web’s foremost webmaster and tech news blogs. She’s produced and marketed innovative content for major players like Disney and JDate, as well as boutique startups galore, with fortes including social media, SEO, influencer marketing, community management, lead generation, and project management. Tina is also a certified Reiki practitioner, herbalist, and accomplished life coach.  Learn more on LinkedIn, Facebook and Google+. Visit My Google+ Profile

Recent Articles

  • Lessons from Taylor Swift on How to Win in a World of “Always On” PR
  • Access Control NYC: The Untapped Opportunity for SEO, Online Visibility, and Building Branding
  • How Package Tracking Improves Online Business Trust
  • Revolutionizing Financial Insights Through AI: How Enterprises Can Transform Data into Strategic Decisions
  • Why the Herman Miller Classic Office Chair is a Timeless Investment for Your Workspace
  • Build It or Buy It? The Custom Software versus SaaS Dilemma

AI Artificial Intelligence backlinks bitcoin blogging branding Business Chatbots content marketing cryptocurrency Customer Experience customer service cybersecurity Digital Marketing Ecommerce email marketing FWM Google google ads Influencer Marketing Instagram lead generation link building local seo Marketing marketing strategies Marketing Strategy public relations remote work search engine optimization seo seo strategy seo tips small business social media social media marketing Software Development starting a business user experience video marketing Web Design website design wordpress wordpress plugins Working From Home

Avatars by Sterling Adventures
  • Home
  • Article Archives
  • Link to SPN
  • Top SEO Tools
  • Newsletter
  • Contact Us
  • Privacy
  • Advertise
  • ExactSeek
  • SiteProNews
  • Blog Search
  • SitesOnDisplay
  • ISEDN
  • SonicRun
  • FreeWebSubmission
  • FreeWebMonitoring
Jayde Online, Inc. © Copyright 2025. All Rights Reserved.
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
.
Cookie SettingsAccept
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT