April 10, 2018
Why you should use influential marketing in your social strategy
For ages, people have been using influential marketing. It would not be wrong to say that it is the oldest and most effective form of marketing that you can use. With the passage of time, influential marketing changed its form and style; however, the main goal of generating traffic remained the same.
When there were no technological sources people used famous stores as influencers. With the popularity of TV and radio, people started using celebrities as influencers. However, now social media influencers play a major role in influential marketing.
There are many companies that are planning to use influential marketing for the their brands but they are confused whether it would be worth it or not. Here are some of the amazing benefits that you will get from influential marketing:
It works for all businesses
There are many companies that are using different marketing techniques like
- Social media marketing
- Email marketing
- Affiliate marketing
- Much more
These are effective but we all know that these marketing strategies are specified to only a few types of business. That is why you might not be able to target all the customers that you want. On the other hand, influential marketing is for all business organizations and brands. You will not have to waste your time thinking whether it will be beneficial for your company or not. You just have to find the influencer and start marketing.
Highly targeted traffic
One of the biggest benefits of influential marketing is that it will allow you to generate a highly targeted market.
- When you find the influencer they will know the type of customers you are looking for
- They will generate advertisements that will be only targeted for the customers that you are looking for
- Visitors will find it hard to ignore the ads and so they will surely visit your website
- Within limited time you will be able to generate free traffic and most of the visitors will be converted to customers because of the authenticity
Boost brand awareness and authority
The influential marketing is very beneficial for the companies that are planning to increase their sales and revenue. We all know that the word of mouth is trusted more than any other marketing tactic. That is why when you influencer will turn into your customers it will increase the awareness of your brand. When he will share positive reviews about your products there are chances that your customer count will increase rapidly. Most of the people will know about your products. It will allow you to change influential marketing into social media marketing because you can share the reviews on your social media to increase authority.
Get better search engine ranking
One of the biggest benefits of influential marketing is that it will enhance your search engine ranking. Recently, the rules and regulations of Google have changed. It will now prefer brands that have a better influence online. It means that influential marketing has become a necessity for companies. When you have better ranking online it will provide you the chance to generate a better search engine ranking and your company will be displayed with positive search results. Remember that most of your customers trust the results shown by Google.
With influential marketing, you can increase your credibility. We all know that 70% of customers check the reviews about the products before they can invest in them. However, if those reviews contain the positive comments from industry influencers chance is that all 70% of the customers will trust your products. They will know that you are providing quality products due to which famous people are using them. To increase online traffic and sales credibility is very important and it will only come with influential marketing. It has been proved that influential marketing will build trust.
Life-long partnership with influencers
There are many influencers that have been working online and generate positive free traffic for their partners. When you engage with the influencer they will benefit from your services as well so it will help you develop a long-term partnership. Make sure that you find the most reliable and trustworthy influencer because that is the only way you will be able to maintain your partnership for a long time. Assure to check the audience and online presence of the influencer that you are planning to work with. You have to conduct your own research before signing the contract.
How influential marketing will increase your traffic
A common question that most of the people ask is that how influential marketing will increase their traffic and revenue. Here is how the process will work.
- First, you will have to select an influencer. You have to assure that the person shares your niche and he is famous in your industry. It means that he should be the leader of the industry because that is the only way you will get the chance to advertise your products. Assure that you check the online rating and reputation of the influencer that you are planning to select.
- When you finalize the deal with the influencer they will use their own techniques to advertise your products. The chances are that they will share positive reviews about your company. Experts will use different techniques, the bloggers will write articles about your products, vloggers will make a video about your products and if they are famous on social media they will say positive things about your products on their social media profiles.
- When their readers, audience and fans check that they are saying positive things about your products they will find it hard to resist checking out your services. You have to assure that your influencer has the same audience that you can turn into a customer.
- Within few days you will notice that your online traffic will increase. You will notice that it will help you to generate revenue and it will become a source of your positive cash flow.
Remember that influential marketing will help you to generate long-term traffic. The reason is that positive reviews and blogs that have been shared about your products and business will remain on the profile of your influencers for a long time. It means that when all your new customers check their profile they will surely visit your platform and it will help you keep generating revenue for a long time.
The best thing about influential marketing is that it is the most cost-effective way of generating traffic. You will notice that you will have to pay the influencer only once and his fame will help you to generate the profit that might have been difficult otherwise. Make sure that you deliver your customers with quality products and services. An influencer can help you increase your customer count, but it is up to you how you will make those customers come back.
It is important that you select the leaders of the industry if you want all these benefits to come with influential marketing. They will help you to generate more free traffic that will enhance your revenue and sales in the limited time.
Mariia Lvovych is a freelance writer and an expert both in SEO and in internet marketing. CEO and founder at GetReviewed.org blog advertising platform, which aims to connect bloggers with brands looking to get reviews for their products.