May 16, 2018
Investing in social media marketing is one of the most effective ways to promote your business and acquire more leads. Over the past decade, Facebook, Twitter, Pinterest, Instagram, Snapchat, and other social platforms have redefined the way people do business. Organizations all over the globe now rely on social media to share photos, new offers, achievements, and other important information. Each social media platform offers a unique opportunity to share your message with your target audience.
Since the business world is highly competitive, finding innovative ways to stand out requires creativity. Here are some tips to help you effectively market your business on social media.
1. Know Your Targeted Audience
It is crucial to know your audience before targeting them. When running a business, keep in mind the location of your establishment and your website. You want to encourage the right type of people to visit your business premises or site such as employment seekers, potential clients, and suppliers. After determining your audience, develop social media strategies that address their needs.
2. Educate Your Fans and Followers
Your customers and audience may follow you on social media platforms to stay updated. Social media offers a rare opportunity for businesses to advertise their services and products. Businesses can use their social media accounts to promote new offers, hold lucky draws, seek feedback, conduct quizzes, and disseminate crucial information.
3. Add Photos of Your Products
Attractive social media posts don’t necessarily have to be in the form of written texts. Since a picture is worth a thousand words, you can easily attract high-quality leads by posting images. Share photos related to your work environment, team members, and significant achievements to increase your online visibility. Come up with interesting and unique ways to market your products and services across a variety of social networks.
4. Create an Interesting Online Persona
When leveraging social media marketing, it can be easy to get too promotional. Focus on creating the right combination of special offers, services, promotions, prizes, and other engagement tactics. Using a set of social media messages, your business can gain recognition and build a solid brand name.
5. Share Your Achievements and Rewards
Sharing achievements is one of the best marketing strategies for start-ups, midsize organizations, and even large-scale businesses. People always like to follow the best and the most notable brands. If your business has recently won a major award or a positive mention in any of the leading publications, let people know about it.
Social media is a major platform for people to search information about brands and businesses. If you are getting positive customer reviews, it’s always a good idea to share them.
Community involvement serves as the cherry on top of all your marketing efforts. By harnessing the power of social media, you can get people talking about your business. The more online engagement you create, the more customers your business is likely to attract.
6. Check Out Your Competitors
With several established businesses as well as new entrants out there, it is often difficult to stand out from the rest. Staying knowledgeable about your competitors is a good way to enhance your marketing techniques. To obtain a competitive edge, be on the lookout for:
- How often your competitors post updates on social media platforms
- What time of the day your competitors post
- Which types of posts get the maximum engagements
- Are there any other platforms your competitors are relying on
Conducting a customer survey can boost your social media marketing efforts. Use your information wisely to develop marketing tactics for customer engagement, and then put them to the test.
7. Create Blogs
Creating blogs that focus on your business is a simple marketing technique, but only a few organizations consider this tactic. You don’t have to be a fine writer, and you can easily hire a qualified individual to write catchy and relevant blog posts for your business. Writing blogs actually benefits both parties; the blogger gets to add a new project to his or her portfolio while the business receives publicity. To boost your online publicity tenfold, get in touch with influential bloggers with lots of followers or consider writing guest posts.
Writing blogs is an easy way to reach out to your target audience. You can offer simple DIY tips, share industrial insights, or offer useful suggestions that address the reader’s needs. Make sure your blog posts are relevant to your industry and contain the perfect blend of information and emotional appeal to convert a reluctant reader into a loyal customer.
8. Notify Customers
Keeping customers updated is another effective marketing approach. Let your fans and followers know about new and exciting offers by regularly updating your social media handles. Facebook, Twitter, and Instagram are some of the best social media platforms to attract your customers by publicising what’s happening inside your organization.
9. Appreciate Your Employees
If your employees consent to this, take their photos and share them across your social media accounts. Come up with short, witty, and creative descriptions for all the photos you share. These photos will give the impression that you value the people who work for you. Appreciate hardworking employees on your Facebook page. The more you appreciate your team members on social platforms, the more positive publicity your business receives.
10. Conduct Photo Contests
If you want to get a large amount of user generated content (UGC), hold a photo contest on your social media account. A photo contest is a great way to get customer engagement. Those who submit their photos will keep checking your social media page for updates and encourage their friends and family members to sign up for the contest, resulting in high website traffic.
Some of your ideas may not work at first, but there is no need to feel disheartened about it. Stay consistent with your social media marketing efforts and you may end up expanding your customer base exponentially. If you don’t have a presence on social media, sign up today. If you haven’t updated your social media handles in quite a while, do it now.
Mike Starc is currently working as Business Analyst at Oneworld Knox. He has several years of experience in the digital marketing industry. A graduate of the University of Minnesota, Mike has overseen various business operations at Oneworld Knox, and he has contributed significantly toward the growth of the business. Mike enjoys football and cricket in his free time.