June 20, 2018
Setting up your eCommerce store is only the first step of your entrepreneurial adventure. After doing that, you need to focus on driving sales.
If all goes well, your products will eventually speak for themselves and the traffic will come organically, but this is often not the case at the very beginning. You will have to make moves and push harder than you have ever pushed before to get your products out there.
We have compiled better ways to promote your brand and make your first sales on your website. Discover them below!
1. Ask opinion leaders to help you promote your product
Who better to ask for help than people in your arena who have a large engaged audience?
Get help from authors, bloggers, speakers, social media personalities, and other active content creators in your field. Do not be afraid to ask them to help promote your emerging brand – you’d be surprised how many people want to see others succeed. Use the links you have established in your time as an entrepreneur to get others to carry your message for you by sending more people to your store.
2. Find Facebook communities in your niche
Facebook groups can put you in touch with like-minded people from around the world who have interesting ideas about your ideas or links that you can use in the future.
Join these groups early and become an integral part of the community, offering ideas and participating in conversation topics. Once your name becomes recognizable in these groups, you can start slowly and discreetly promoting your brand (if the page allows it) to others in the group. Even if you do not have the right to promote, just have your brand name on another channel that could lead people to your online store.
3. Launch paid ads on Facebook and Twitter
One of the easiest ways to get your name in front of your customers is paid advertising. And where better to do that than social media sites like Facebook and Twitter? Paid ads are fast, painless and can attract significant traffic to your website when they are well done.
Do not forget to include exciting pictures and a call to action in your ad to get the best results.
4. Target as a pro
Facebook and Twitter ads are great, but you can take it to the next level by targeting your ads to groups of people who will find them the most relevant and useful. Generalized broadcast ads can be very useful for increasing page views, but if you’re looking for conversions, targeting is essential.
You can use website retargeting to target your ad campaigns to people who have visited your website but have not made a purchase. For example, if your target audience is older adults (which, we may assume, usually work on a conventional 9 to 5 schedule), you can focus your advertising in the evening, when sitting comfortably at home. Facebook and Twitter both offer powerful targeting options, so explore them all before you start paying for advertising space!
If your goal is to attract new people, but you want to maximize the chances that the viewer is interested in your ad, use Facebook’s Lookalike Audiences tool. This will help you find a group of people who might be attracted to your product or business. To do this, go to the Power Editor in your Ad Manager and click Audiences -> Create New Audience -> Search Audience.
You can also create a custom audience based on a mailing list or visitors to your website.
Tip: Before launching a campaign, write a portrait of your potential customers. This ensures that you know exactly the type of person you are trying to reach.
5. Use social media as a showcase
Yes, you want your customers on your website, but with Ecwid, you can even sell your products directly on social networks such as Facebook and Instagram.
Any changes you want to make to your products on your main Ecwid storefront will be instantly synchronized to your social media platforms. After all, your customers are already there, navigating, loving and commenting on everything. So why not add “buy your products” to this list?
6. Connect your online store to other markets
Connecting your online store to existing markets such as Amazon, Google Shopping and eBay is a great way to diversify your revenue stream and put your products in front of more buyers. It may take a bit of time to set up, but it will be worth it in the long run.
Your eCommerce solution should be child’s play.
7. Start a newsletter
A newsletter is a great way to keep customers and potential customers abreast of company news, updates, sales, or almost anything! Newsletters accomplish so much that it seems crazy to not have one!
The main purpose of your newsletter is to keep your business fresh in the minds of your fans.
Regular communication with them can boost customer engagement, social media subscribers, in-store traffic, and sales. Newsletters can be made quickly and easily with services like MailChimp, and can be set to automatically send at specific times, leaving you free to focus on your business.
8. Start blogging
A blog allows you to not only promote new products and share sales information, but also build relationships with your audience by giving them an overview of your online operations.
Blogging looks great in the eyes of Google; it boosts your SEO, helping organic searches land more visitors to your website. You do not need to blog about your products either. For example, if you sell clothing on your website, your customers will appreciate blog articles about fashion tips and missteps, even if they do not always point to your products.