Over the last few years, social media has completely changed the Internet. Actually, it has changed the whole world and also the world of marketing. Social media has gone from a new idea to an absolute must for marketers. Nowadays you would struggle to find a business that isn’t on Facebook, Twitter, or Instagram.
According to the researches, 97% of marketers are now participating in social media, thus demonstrating its huge potential.
This social media revolution has made it possible for businesses of all sizes to reach their target audience. Even small businesses and start-ups can drive traffic to their websites without breaking the bank as almost all social networking sites are free to use.
Successful social media marketing strategy is all about making your business stand out. You can do that through regular content posts, creative images, innovative thinking, and much, much more. In order to drive traffic to your website, you need to be really active on social media services.
Bloom & Wild is one of the fastest-growing UK start-ups and it is just nailing social media! They have over 160,000 followers on Facebook. This London-based flower subscription company attracts their fans just by sharing photographs, positive reviews, and by running regular giveaway competitions.
Another London-based company with a website, tails.com, is also using Facebook for promoting their brand. As a company that is selling dog food, they have a rich gallery of dog-related pictures on Facebook.
Actually, Facebook drives ¼ of overall traffic. This platform knows everything about us, it dictates the news we read and it enables brands to promote targeted messages and offers.
Tails.com also uses Twitter to communicate with their customers and answer their questions. Currently, they have over 7,000 followers.
Another successful brand on Twitter is Innocent drinks. They make smoothies and juices in the UK, but their posts aren’t about those drinks. They use Twitter to show their fun and creative brand personality. It helps them to stand out from the crowd and engage with more people. This social media platform and Innocent drinks’ good marketing strategy got people talking about them. They have almost 300,000 followers.
Small businesses already actively use Instagram as a part of their social media marketing strategy. It is currently one of the most popular social media platforms on the Web. The growing popularity of Instagram is proving that it is a great platform for start-ups and small businesses to find new customers. You can create a business account that gives you a number of new features. It allows you to place direct links for your followers to send you an email, call, or text you. Many brands are benefiting by posting their content on this platform.
More than half of small businesses in the UK say Instagram helps them to create jobs. It also helps them to find new customers in the UK and export their products to customers in some other countries. One of them is notonthehighstreet.com which is not that small anymore. It has over 300,000 followers on Instagram.
A social network lets you inform your customers of secret offers or sales quickly and simply. It also allows your potential customers to contact you easily. If they have some problem, they can post on your wall and write a short message explaining this problem.
This allows you to reply quickly.
How to Start?
In order to begin developing your own social media marketing strategy, you need to start with a plan and consider your business’s goals. Otherwise, you will get lost. Keep an eye on the latest social media trends, avoid overposting and be focused on your target audience. It is also recommended you check out the social media strategies of all the businesses mentioned above. In order to be best, you must learn from the best.
Today it’s not enough to have only a website for your business. You also need to extend your efforts to social media marketing platforms like Twitter, Instagram, and Facebook in order to be effective. If your company still doesn’t have an Instagram account, then it is time to bring yourself up to speed. Otherwise, you risk losing customers.
Social media marketing can lead to more customers, more traffic, and more conversions. Silence is no longer an option as this rising star of marketing will definitely continue to shine.