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Video Marketing Strategies for All Budgets (and No Budgets)

Image Source: Unsplash

Do your budgets dictate your video marketing strategies? 

A staggering 73% of marketers admit they’d create more video content if it wasn’t for their monetary constraints or lack of resources and time.

This is a huge missed opportunity as video marketing helps businesses: 

  • Increase brand awareness
  • Boost traffic from organic search
  • Increase click through rates
  • Convert more leads 
  • Re-engage existing customers

While a professional video production process probably doesn’t cost as much as you think, there are lots of other low cost and even free ways to use video marketing to increase your conversion rates by as much as 80%.

In this resource, you’ll find video marketing strategies from free to slightly more than that.

The Best Video Marketing Strategies for Every Budget

The most popular forms of video content marketing include:

  • Explainer videos
  • Animated videos
  • Tutorials
  • Vlogs (i.e., video blogs)
  • Corporate video presentations
  • Product demos, reviews, and testimonials 
  • Livestreams on social media
  • Video ads

Here are the best ways to add more video content to your marketing strategy without blowing your budget:

Use Live Videos on Social Media

Videos on social media generate 1,200% more shares than text and image content put together.

And Facebook videos receive 135% more organic reach, on average, than photos. 

Since 82% of Twitter users are watching video content and Snapchat users watch 10 billion videos each day, there’s no reason you shouldn’t use this free route to engage with your target audience.

When brands go live, comments, “likes”, questions, feedback, and more all start pouring in. So you not only get to share your message and interact with your potential buyers, you also gain valuable market research.

Again, all for free.

If you’re worried about managing live social media video streaming, you can always use an intern or assistant to help you out (more on this later!).

What many people don’t know is you can make video content without shooting a single piece of footage these days.

Go the DIY Stock Video Route

If you’re using stock images for blog posts, emails, social media updates, etc., you can do the same for video clips too.

Pixabay has a database over over a million royalty-free stock videos (and photos) to help you put together a solid visual message. 

Pexels also offers free stock videos as well.

If you only need a few short clips, these options are an affordable, quick option.

But stock footage can get overused as, after all, it is free. So if you are going for that professional look and feel, you’ll need to upgrade to high-quality video sites with a subscription.

Marketers actually get the most bang for their buck with sites like these because the entire library of videos and images can be used for content in blogs, whitepapers, social media posts, emails, and more.

And it’s also a legit business write off, so just do it.

Shutterstock continues to dominate the visual marketplace with over 220 million high-quality images and videos. Videohive has over 700,000 royalty-free videos starting at less than $5 each.

When you find the clips you want to use, you’ll then have to:

  • Determine the order in which you want them to play
  • Edit the clips together
  • Add transitions
  • Write copy for text overlays
  • Find non-copyrighted music or pay to use protected music
  • Format your videos for posting and sharing

As you can see, the free route also takes most of your time.

But you could speed up the process by adding your video clips to a premade template.

Play Around with Drag-and-Drop Video Templates

Just like you don’t need to code to create a professional website, you can choose a ready-made template online and add video clips, text, music, and more to make a video all on your own.

Slidely, an all-in-one content creation platform, includes footage, music, and an editing tool. 

With a video database of over 12.5 million clips, professionally edited, royalty-free music, and a built-in video editor, you can create awesome videos and promote and post them all over the web.

Renderforest is the ultimate intro video and animation maker. It helps people design professional intros, promos, slideshows, and more.

Using their built-in drag-and-drop editor, you can select from over 800,000 stock video clips, add company logos and footage, and even record voiceovers all for free.

Sound like too much to take on with all your other marketing duties?

No problem.

Source College Students and Green Freelancers 

College kids majoring in cinema or photography are a great resource because they study all the viral trends in video content.

They also get to use expensive video equipment they can borrow from school. Plus, they’ll typically work for very little if they need the intern experience for credits or a portfolio piece to add to their website.

New freelancers also need work to fill their digital portfolios.

You can either hire a local to work with one-on-one or browse remote video production specialists online at sites like fiverr and Upwork.

This option is the most cost-effective if you want to be hands-off the video production process.

But it doesn’t always guarantee success every time.

Or Just Hire a Professional with Actual Experience

The corporate video production process may not be that far out of your budget.

Local video companies are always willing to work with different price points to customize a package that fits your budget and goals, and adds a case study to their website.

These pros will also handle everything from filming, music, and editing, so you can focus on what you do best and ditch the potential stress and headaches of taking the DIY video approach. 

There is a myth amongst business owners and marketers that professional video production costs boatloads of money. Get some quotes for a 30-second spot and you may be surprised at how affordable this marketing tool is.

Start Shooting with One of these Video Marketing Strategies Today

Don’t let your budget stand in the way of your video marketing strategies again.

Start adding more video content to your marketing efforts by choosing one of these options right now. Then enjoy the ROI later. 

About the author


Daniel Lofaso

Daniel Lofaso is the President and Founder of Digital Elevator, a West Palm Beach, FL-based SEO agency specializing asset-based SEO and content marketing for clients in the local, national, international and ecommerce spaces. Lofaso remains involved in the start-up community locally. Follow Lofaso on Twitter.