In the last few years, online reviews have become a big factor that influences customers’ purchase behaviour. Social networks such as Foursquare, Google+, and Facebook and websites like TripAdvisor and Yelp let users review and rate local businesses and their reviews have the power to attract or drive potential consumers away. Know about the top 7 ways to make use of social media marketing reviews in a balanced way in your own SMM efforts, which can ultimately have a positive effect on your business productivity.
Spot the most relevant websites for online reviews
There are unique social media marketing reviews websites for every type of business. It is thus essential to know who is having discussions regarding your brand, and on which website. Social Media is a type of media where listening is important to ensure success. However, you need to know where your target audience and customers are conversing, in order to listen to them.
Thus, it is vital to listen to every possible platform, channel, and social website that has relevance for your type of business. It could be that you have a brand profile on Twitter and a business page on Facebook, but you need to try and expand your efforts by trying out other platforms such as:
- Yahoo Local
Make responses to online reviews
The voice of angry or dissatisfied customers can be intimidating, but you should not be afraid of it. Although 1-star reviews and negative comments on the social media platforms can feel like kicks to your stomach, you can make a positive response to them for gaining their confidence. The best brands know that having meaningful relationships with followers and fans can be the best way to ensure social media success. This also means having a positive relationship with your haters and biggest critics. Responses let you engage with customers who write social media marketing reviews and are vocal. If you impress them and address their dissatisfaction, you can turn them into your fans and make them write positive feedback for you.
You can also use the opportunity to have your potential customers, who are impartial observers, to have more sensible and better brand perception. 78% of customers, as per industry studies, feel that responsive businesses take better note of their customers’ satisfaction than those who never respond to every online review. Here, Supple Reviews can help you out to engage with customers properly.
Promote your business over social media and review websites
Social media, by its very nature, develops opportunities for exponential growth of your network, ensures brand reach extension and audience growth. Do not restrict your efforts only to “Follow us on Twitter” or “Like us on Facebook”. Allow people who post social media marketing reviews to also find you on other platforms such as Foursquare, Google+, TripAdvisor and Yelp. It helps show that you are transparent, genuine, and open to feedback, which might be the most vital factor to ensure your social media success. Companies providing interactive customer review mechanisms such as Supple Review can help you out in formalising a plan and thus maintaining a good reputation in the market.
Promoting your own brand on social media profiles and social media marketing reviews websites help showcase your creativity. You can find many ways to boost your online presence, like:
- Window clings
- QR codes
- Posters and Banners
- Social Media Integrations
- Website widgets
- Newsletters and Emails
Websites like Foursquare and TripAdvisor also offer exclusive marketing collaterals, such as certificates, stickers and plaques, to businesses on the basis of performance achievements in respective communities. Social media marketing and Review management lets you get insights about the customer experience and improve the same. The bottom line is, you can benefit when you leverage social media marketing reviews. In this endeavour supple reviews can help you immensely in achieving your marketing goals.