June 3, 2019
Search Engine Optimization (SEO) has become an important tool in increasing the visibility of a website. In order to achieve a better insight of the webpages, audits are conducted by SEO experts which can be a time consuming process, and one that requires the auditor to have a keen eye. Since going through hundreds of webpages is not an easy task, SEO audit tools are utilized in order to ease the task of auditing.
A variety of SEO audit tools are now available so auditors do not have to spend much time performing manual checks on every single webpage. However, an audit tool only gives a statistical figure of the website’s overall performance and traffic. A professional auditor or an auditing team is required to analyze the data and identify the exact problem in the system. Nevertheless, an audit tool simplifies the entire task for an auditor and shoots a figure that is system generated, as opposed to incorrect details accumulated with manual labor. That being said, here’s a list of some of the top SEO audit tools that are used by auditors worldwide…
Google Webmaster is Google’s top SEO auditing tool that is entirely free to use. With Google Search Console or Google Webmaster, you can also identify the website’s position, number of clicks it attains on Google SERPs, and the number of impressions. Although it fails to deep dive into specific issues, it gives you an overview of various webpages. Google Webmaster, thus, is a great tool to conduct an initial analysis of a website. Additionally, when your site is on the web, the essential components considered important by Google Webmaster Tools Guide include, search queries, links to your website, keywords, internal links, crawl errors, and crawl stats.
SEO site checkup is yet another free auditing tool that analyses the website on six major categories viz., SEO issues, mobile friendliness, security, semantic web, social media, and server related issues. This easy-to-understand tool critically monitors websites and lets the auditor know of any technical shortcomings that is hurting the website’s search engine rankings. The tool also takes into account the latest SEO trends and ranking factors in order to furnish a full-fledged SEO audit report.
Screaming Frog is the perfect auditing tool if you require informative data from the entire website in one go. The tool crawls specified webpages or the website and examines the URLs thoroughly to highlight any SEO related issues. The tool simplifies the entire process of crawling to process data at a much faster pace, making it apt for larger websites. Screaming Frog is a recommended tool by SEO experts worldwide.
SEMrush is a tool that not only analyses an entire website, but also conducts an extensive audit of specific webpages to create an elaborate list of page performance, backlinks, and keyword research. It also tracks the keyword strategy used by your competitors, runs an SEO audit of your blog, looks for back linking opportunities, offers report templates (monthly SEO reporting, basic SEO audits, etc.), and also has the ability to customize these reports. SEMrush also evaluates a website’s domain history, organic traffic, keyword ranking, thus allowing not just an in-depth site audit, but a comparison on the progress of the site’s performance overtime.
Ahrefs is one of the most advanced SEO audit tools, and the second largest crawler after Google. It not only collects data on various metrics, but also produces ranking profiles, keywords, and links that help you make better decisions relating to website content. The three main tools used by Ahrefs are: site, content, and keyword explorer, and it produces a ‘keyword parent topic’ that provides a wider opportunity to create content keeping in mind the key SEO elements.
Woorank is yet another popular SEO tool that runs free website reviews. In addition, it also creates an advanced review that tracks and optimizes the website to create an in-depth site analysis. It takes into account social media, usability, SEO initiatives, marketing checklist, and much more to provide personalized information on how to improve site visibility and its overall ranking.
Serpstat is a site audit tool that contains five essential tools viz., keywords search, backlinks, rank tracking, site audit, and competitive analysis. These tools analyze the website to find issues related to loading speed, headings, indexation, meta tags, loading speed, and many other parameters. Highlighting the mistakes made on the website, appropriate recommendations are made by the tool to resolve key issues.
If you’re looking for a comprehensive audit report that delivers data quickly, Netpeak Spider is the apt tool. Over 50 keywords on a single page can be audited at once and it can easily display over 60 issues pertaining to external and broken links. This tool is perfect for day-to-day SEO audits as it can calculate internal page ranks to improve the linking structure of the website. The tool has a 14-day free trial before gaining a complete paid access to the tool.
Found’s is a powerful SEO audit tool that finds and resolves major SEO errors. By merely entering the URL of the website or the webpage, an instant report is generated that displays external link issues, technical issues, and content related issues. It is an extremely easy-to-use tool for marketers where the major problems of a website can be analyzed in a short span of time.
SEO report card is yet another audit tool that performs a quick analysis of a website. The main feature of this tool is to determine how a website performs in comparison to its competitors. The report drafted by this tool includes: rank analysis, link building, on-site analysis, website accessibility, trust metrics, and current indexing. The tool is not just swift in its workings, but also quite visual in its presentation, thus making it easier to analyze the report.
Ready to make your pick?
There are several SEO audit tools that are available in the market today. The key is to add a combination of tools to get a more comprehensive report. When you hire SEO Experts to conduct audits on your website, ensure that the SEO team is well-versed with a few of these popular tools so you can take the right step towards the candidate, and essentially, towards your online business.
John Tie is working as a Digital Marketer and content strategist with Virtual Employee, remote staffing company, offering affordable and scalable remote staffing solutions for mainly Small and Medium Businesses (SMEs) around the world in over 150 domains. He is a versatile tech writer and loves exploring the latest technology trends, entrepreneur and startup column.