Business Social Media Marketing

Which Social Media Channels Will Best Benefit Your Business

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Every business today needs to be on active social media. There are a lot of different social media channels available, and you might be wondering which is best. While any company can make good use out of Facebook or LinkedIn, you might find that you don’t fit well on Pinterest or Youtube. Keeping in mind what your business does and who your audience is can help you find the right social media platforms. 

Here some of the most popular social media platforms that you can choose.


Facebook is by far the biggest social media platform, so every business regardless of what they do should be active on it. It’s hard to find people who aren’t on Facebook now, so for a company to be able to compete, they absolutely must have one to get recognition. From sharing basic information about your business to having low-cost marketing options, Facebook is crucial in today’s society. Creating shareable content on social media can help improve your SEO content marketing over time.


Posting pictures or videos on Instagram can be a great way to promote your business and products. Whether it’s an actual post or a story, Instagram is a great way to be able to show your brand’s personality. If you have someone with a talent for taking photos, you’ll be able to show yourself in a friendlier light to your customers. 


Twitter has become a popular way for users to interact with brands on social media. With 240 characters per tweet, Twitter is the perfect way for you to give out brief updates about your company. Tweeting often also shows your followers that you’re knowledgable about your industry. If you have great content to share, you could also see your tweet go viral. 


LinkedIn is the best social media platform available for professional networking. If you’re looking to hire new employees, LinkedIn can be a good place to look for qualified recruits. LinkedIn is also a great place to share and find articles related to your industry. By sharing content in LinkedIn groups, you can establish yourself as an expert and build your brand’s reputation.


YouTube videos have gotten extremely popular, and videos are an easy way to engage with potential customers and clients. If you have a product or service that could be shown first hand in a video, YouTube would be a good option for you to be able to showcase it. Even if you don’t have a physical product to show off, YouTube videos are a great way for you to explain what it is that your business does easily through video.


Not every business will find it easy to take advantage of Pinterest. The online bulletin board of images can be a good way to show images related to your industry and of your product. Posting images of your product on Pinterest lets you show users where they can go purchase it. On Pinterest, you can also create a group board with your team to share images and ideas for any upcoming projects and events.

About the author


Sumeet Manhas

Sumeet is professional writer who loves to research of unique topics and express his thoughts by content writing.