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August 7, 2019

Artificial Intelligence for Web Design Becomes Real

You’re familiar with artificial intelligence, right? There’s been a ton of movies about it for decades! Some of which show how computers, machines, and other devices can simulate the human mind. 

Well, now, AI no longer remains the stuff of fiction. In this era, it has become a reality. Check your computers and your phones. That digital assistant you use? It counts as an AI. 

The influence of AI doesn’t stop there either. Thanks to newer developments, it has spread further into the realm of web design. Don’t believe me? Then keep reading.

AI? For web design?

Oh yes. You read that right. The future is here. AIs are now able to help you to complete web design. It’s all made possible thanks to an advanced form of algorithm. With it, web design can cease to be a time-consuming task.

However, there’s a catch. Yes, the technology does exist. Yet, the mechanism behind AI web design remains in development. As of now, it doesn’t have the skill to work on par with a pro web designer. Yet, that doesn’t mean that these tools can’t be put to good use. 

What are the reasons you should try AI for web design?

AI web design is an up-and-coming technology that will soon revolutionize the industry. You should consider giving it a chance because:

1. It can hasten search results

What is the fastest way to get the info you need? Through the internet, right? If you thought typing down queries on a search bar was quick, think again. Voice search is the new fad because of the added convenience it brings. And guess what. Voice search is made possible with an AI web design.

2. It can offer constant interaction

Have you interacted with a chatbot before? It’s pretty helpful, right? This little AI widget can guide you exactly where you want to be. It’s fairly efficient too since it is online 24/7, available whenever you need it the most.

3. It can improve customer satisfaction

AI solutions come with numerous applications. Most of them, of course, are aimed at fulfilling a user’s needs. With AI onboard, your website will be able to better understand a client’s preferences. This triggers a dynamic change in your web design to match those said needs. It will then be able to display personalized recommendations, ads, and a whole lot more. 

4. It can further marketing strategies

Did you know that machines can learn? Well, AIs can, after being introduced to user data, that is. Once done, they can optimize your e-commerce system based on customer behavior. For example, AI can predict what other items a client might need or which price threshold is suited for the user. All in all, what this does is help secure conversion! 

What are the current things an AI is capable of for Web Design?

As mentioned earlier, AI web design is only starting. But even so, it can already take care of these web design aspects:

1. Layout

Getting a “feel” of the web layout is part of creating the design. Manually, this is a labor-intensive process. However, when you have an AI on the job, things get a lot easier. It’s all thanks to a process called machine learning. With it, AIs can learn and suggest several layout suggestions. This smart function allows designers to shuffle through different possible designs without having to manually format it. This allows for easy brainstorming. 

2. Color Palette

Design problems come in many forms. Selecting the right color combination is one of them. What’s a good trick to solve this conundrum? Well, you have to identify what kind of visuals you want and the website’s purpose. What is the main highlight of the website? Once you have all that figured out, the next few steps will be a lot easier. Even more so when you have AI helping you make smart choices!

3. Font Choice

Have you ever felt intimidated when choosing a font? I have. And so do many other web designers. The wrong font makes content illegible. Not only that, it affects the interface of the web layout too. Thankfully, there’s an AI machine to the rescue. It can suggest the best fonts to match the overall look of your website.

What are the advantages of AI web design?

Are you wondering if you should take a leap of faith or simply stick to what you know? Well, here’s a couple of points that might just convince you to make the switch:

1. Improved user experience

Everyone who opens your website is a potential customer. To secure their conversion, you will need the right layout. AI can pave the way to success for you. With added functions and features, your web visitors won’t have a hard time getting the information or service that they need.

2. Personalized content

Do you ever notice how ads on certain apps match with your preferences? Well, AI makes it possible. Whether it’s a video, article, or blog, AI can introduce you to new content. However, it’s not just any content, but content that you might be interested in.

3. Voice-activated search

Mobile devices are more used nowadays in connecting to the internet. With this trend comes the growing popularity of voice commands. It’s more convenient than typing queries down. It’s also a concept that is geared for the future. What’s making it all possible? Artificial intelligence, of course.

What are the disadvantages of AI web design?

Of course, implementing AI in web design comes with a few drawbacks too:

1. Privacy

As you may already be aware, AI works by monitoring your patterns and behavior. This allows AI to show you customized content. However, this can sometimes cause uneasiness and make clients worry about their privacy.

2. Impersonal interactions

Most people still prefer to get live chat support even in this digital age. Surprising, right? No matter how good your chatbot is, users will always be able to tell that it is an AI. Why is that? Unlike a live human, AI is limited to only several responses based on programming. 

3. Possibly a threat to humans

No, I don’t mean that they are going to take over the world any time soon. Since the rise of artificial intelligence, more operations have become automated. With automation, the number of jobs for actual human beings is unfortunately reduced. 

So, what’s the verdict? Is AI web design good or bad? As you have seen, there are pros and cons when it comes to using AI. But at the end of the day, you can’t help but admit that the benefits are great. In fact, the benefits far outweigh most negative repercussions that come with it. The combination of AI and human imagination is truly remarkable. It has brought us many useful innovations. And it should continue to do so even in the far future. With that in mind, let’s get you started on AI! 

What are the AI website design tools you can use?

Curious to give AI a try when it comes to building or rebuilding your website? Then keep reading. I have listed a few of the most popular AI web design tools. Plus, I’ve also added a quick summary of each of their pros and cons. Hopefully, with this info, you can select the best choice for your needs.

1. The Grid

This website tool has been around for 10 years and has been dedicated to mixing AI with web design for a long time.

Advantages:

  • It performs many tasks at a time.
  • It comes with a large support community.
  • It allows quick website creation.

Disadvantages:

  • It accepts only limited user input.
  • It requires an annual fee.
  • It caters to similar designs.

2. Wix ADI

If you’ve looked through online web design builders, then you have probably heard of Wix. It was introduced to the public in 2016 and comes with a lot of features. 

Advantages:

  • It’s free of charge.
  • It offers several customization options.
  • It comes with ready-made templates.

Disadvantages:

  • It provides poor search optimization.
  • It loads slowly.
  • It gives limited app selections.

3. Firedrop

This web design AI functions a lot like The Grid. However, it comes with a personal web design assistant called “Sacha”. With the assistant on board, you can simply command the type of custom website you want.

Advantages:

  • It’s free to use.
  • It has numerous options for customization.
  • It provides support for mobile design.

Disadvantages:

  • It works for one-page sites only.
  • It lacks virtual store options.
  • It requires the installation of a chatbot.

Each AI website design tool comes with its own set of pros and cons. Most are still in development. And because of this, there is no one perfect AI website design tool yet. It’s up to you to decide which AI website design tool best fits your needs. 

Will AI bots replace web designers completely?

Now? No. In the future? Probably. Technology is a continually evolving. We’ve seen how far it has progressed in a mere span of decades.

Don’t believe me? Stop and think about it for a second. A few years back, web design was limited to the basic display of text and images. You had to type every string of code by hand. Now, there are AI apps that can make the task a whole lot easier. As a bonus, AI even allows you to add all types of customization options and media to your website without any extra hassle.

Who knows what else the future could hold? We can only wait in anticipation. Now, then, let me ask you one last question.

Would you consider AI for your next web design project?

The capabilities that come with AI now are still limited. Despite that, AI takes care of menial tasks with ease so that you can focus on more pressing matters.


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I am Louise Savoie Digital Marketer at Proweaver, a web development company specializing in Custom Web Design which helps sole proprietors and small companies increase their sales and grow their business. I am responsible for Content Marketing and Social Media Marketing. You can find us on Twitter: @proweaver

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