December 3, 2019
Chatbots are in trend these days. They are highly versatile and can be utilized to boost customer service, increase online sales, as well as help in customer retention, lead generation, and data collection.
Using chatbots also improves your marketing efforts and conversions on what is missing on your marketing strategy.
What is a Chatbot?
A chatbot is a type of service that is powered by rules, sometimes artificial intelligence. It is a program that lets you interact in a chat interface.
The service could be made up of several things, and could potentially exist in a major chat product like Slack, Facebook Messenger, Text Messages, and so on.
Is it good to use messaging platforms?
As an advertiser, why should you target message platforms? Well, primarily for their user base.
Apps like Messenger, Skype, Slack, WhatsApp, and their competitors are growing in number. In fact, Facebook Messenger alone has 1.3 billion monthly users.
Because of the growth in these platforms, the demand for these bots to initiate simple conversations and solve the problems of its users are also much higher. Here are the seven ways chatbots can boost conversions:
1. Great for customer service
Excellent customer service is important for your company. However, your customer service team can only do so much.
Since your business is online, most of your prospects expect 24/7 customer service. To help cope with this demand, chatbots are used by the customer service department to help customers with the information they might need.
So, if you are spending a lot of time tracking deliveries, booking appointments, or checking your return policy, adding a little automation goes a long way. Chatbots help with the overall customer experience and move them much quicker to the bottom of the sales funnel.
2. Building brand awareness
You can use chatbots to let people know what your company does.
When you convey your brand in a way that is appealing to your target audience, you are turning them from a cold audience to a warm audience, further moving them down your sales funnel.
You can do so by providing them a greeting message, allowing them to know more about your business. Another option is to provide a menu that allows people to ask questions, learn about who you are, what you do, and other relevant information.
3. Upsell or cross-sell
AI-powered chatbots can be powerful tools. Not only do they interact with your customers, but they also learn more about your customer’s behavior.
You can also use these bots to generate sales. For instance, if a person buys a shirt via chatbot, it will let them know that it is quite similar to what they bought before, and will suggest other related items to match the shirt with another item like a watch or pair of shoes.
4. Personalized communication with customers
A chatbot helps personalize your customer’s experience.
It will track previous customer browsing behavior and products purchased, to give customers the perfect style they are looking for.
5. Product recommendation
Since some people initially do not know what they want, your chatbot gives you a perfect opportunity to strike up a conversation with them if they need help. Thus, you can turn your chatbot into a buyer’s guide of your latest products.
It is also a great way to drive sales to your business. By creating a help guide, answering concerns or explaining the product’s benefits, you can quickly give your customers the insights that they need.
This eventually results in a sale and builds customer trust and loyalty in the long run.
6. Retargeting customers
Bots retain information, and you can utilize those details if you want to go the extra mile.
Rather than paying for advertising, you can use a chatbot to personally reach out and offer relevant content at the right time. This is the perfect opportunity to remind a user of a product they left in their shopping cart.
7. Engaging potential customers
Chatbots are a great way to showcase your brand personality. Use witty ad copy, as well as compelling texts and images, to establish a meaningful connection with customers.
Chatbots also make the checkout process more engaging. You can offer engaging status updates every step of the way. This lets you showcase your brand voice and make the checkout process waiting time much more enjoyable.
Over to You
Chatbots are great tools that you can leverage to boost your conversions. Not to mention that they are becoming more and more advanced as technology evolves over time. Thus, you can expect a chatbot’s capabilities will continue to improve.
So, if you are not utilizing chatbots yet to boost your conversions, you are potentially leaving a lot on the table. Take advantage of being ahead of the curve and start building your chatbot today.
Bryan Mixon is the owner of AmazeLaw, the website building for solo and small firm attorneys and one of the best facebook advertising agency. He has been building websites since 1999 and has spent his last four years helping companies like HubSpot, Mill33, and LivingSocial. Bryan knows from his personal experience how difficult it can be for small business owners to get their digital marketing off the ground, so he built AmazeLaw as a great super-simple place for solo attorneys to build their sites, collect leads and get on with their days of doing lawyerly things.