Design is not just something that web designers do. It is all about marketing your products, and how it works.
Moreover, a website design should clearly communicate to your audience what you do, why you do it, and who you do it for.
It is so easy to get caught up with other aspects of your business, but you have to address the core concerns first, one of which is your website’s design.
In this post, we will walk you through eight web design tips for a more conversion-driven site.
1. Speed up loading time
According to Google research, 53% of users abandon a mobile site if it takes more than three seconds to load.
That said, even a few seconds delay of your site’s loading time during a transaction can cause users to abandon their carts.
Here are some of the ways that you can speed up your site:
- Uninstall outdated or unused plugins
- Optimize the images and videos that you use on your site
- Utilize a Content Delivery Network (CDN)
- Minimize your use of URL redirects
- Clean up your website theme and framework
To make your site more responsive, you have to ensure that your site speed is up to par. Remember that speed always goes hand in hand with your site design. So, make this a top priority in improving the functionality of your site.
2. Keep it simple
You can boost your conversions even with a simple, minimalist design. Remove unnecessary drop shadows, unrealistic visual effects, and gradients, and your site will look less cluttered.
Apart from that, if you adopt a minimalist design, you will have space for more call-to-actions (CTAs) because you are removing the non-essential elements that surround them.
3. Make it easy to navigate
Simplify your navigation. Even if you have a lot of content, you need to know how to map it out effectively and efficiently. Adopting simpler navigation will help spike your traffic.
Here are a few things to remember when simplifying your site’s navigation:
- Do not add more than seven items in your main menu.
- Your navigation bar should be fixed.
- You need to be descriptive with your links and labels.
- Users should be able to access any point on your site in just three clicks or less.
4. Include a clear CTA
Call-to-action buttons are one of the elements that guide a user in which step to take. A lot of us know that, but only a few are effectively using them to guide users on a website.
A CTA has the power to improve your conversions, so make sure that you put a lot of time into creating the perfect one.
Here are a few examples of high-converting CTAs:
- Download our sample/free e-book
- Sign up for a webinar
- See pricing
- Watch the video
- See all services
- Click here for more information
5. Use the right color scheme
In a survey, 85 percent of users say that color is the primary reason that they buy a product. For most sites, color is important. In fact, 52% say that they will not return to a website if the colors and the overall look are unappealing.
Try to incorporate attractive color palettes that represent your brand, which will evoke a mood that you want people to experience when visiting your site.
6. Have a visual hierarchy
Visual hierarchy is when your eyes follow a particular path whenever you land on a web page. You can utilize it to guide the user’s attention to the most important elements on your site first.
When effectively done, the web visitor’s attention will be guided into a series of messages, which eventually leads to the call-to-action.
Your site’s layout includes the position (high or low), size (big or small), visuals (images, icons, videos) and contrast (white space or color.)
7. Use “negative space”
In a nutshell, “negative space” is whitespace in your design that does not contain any elements.
Despite its name, it is usually taken as a positive sign because it gives you the opportunity to attract and engage with users.
You can utilize whitespace on your website to set up call-to-action buttons which will boost your chances of making a conversion.
8. Have a responsive and mobile-friendly design
To improve your site’s design, having a mobile-friendly and responsive website should be your top priority.
A website that is not mobile-friendly and responsive hurts you in a number of ways such as a drop in search engine ranking.
Not only will it hurt your search rankings, but you will also lose your visitors because they will have a hard time searching for your content in particular formats.
Website design is vital to your conversions. You can implement every conversion-boosting strategy there is, but if you have a poorly done website design, it will not do you any good.
Moreover, most web users will determine the credibility of your site based on its design.
So, as much as you want to focus on SEO, social media marketing, and the like, your site’s overall design remains an important factor in improving your conversions.