As an owner of an e-Commerce business, you are always in search of ways that can help you increase your customer reach and sales. Fortunately, you have many options – from SEO and SMO to emails and PPC. Apart from SEO, SMO, and PPC, successful business owners use email marketing to boost their sales and revenues.
Before going ahead, you should be aware of what email marketing is. It is an efficient way of building trust with your existing as well as potential customers. For its accomplishment, you can use promotional emails, free shipping coupons, customized transactional emails, and anything that can help you enhance loyalty.
Why use email marketing to boost your e-Commerce sales?
In today’s digital world, email marketing is one of the most effective means of marketing. It has around 23% share in total sales. As per Campaign Monitor, it generates $38 for a $1 spend. It’s an ideal marketing tool and helps business owners like you to reach their conversion goals. By running your e-Commerce email marketing campaign carefully, you can draw new patrons, increase your revenues, and sell more products.
5 Useful e-Commerce email marketing tips to increase your sales
Here are some effective tricks that you can use. The best part is that you can implement these tips within a few hours:
1. Compose compelling subject lines
Getting your sent emails opened is a first step in attaining success for your marketing campaign. Higher open rates enhance your chances of getting your subscribers converted into customers. A study by MailChimp suggests that approximately 16% of email recipients open e-Commerce emails.
Your customers’ inboxes are likely full of messages, including e-Commerce emails. You need to stand apart and draw the attention of your subscribers by having better and more compelling subject lines for your e-Commerce emails. Use your creativity and build curiosity in your subscribers so that they open your e-Commerce messages. For example, you could use:
You can use phrases like Last Day, Ending Soon, and Today Only in your subject lines.
2. Appreciate your customers
Setting up a loyal customer base is essential after the closing of an initial sale. With email marketing, you can quickly develop a better relationship with your customers. By sending engaging emails, you increase your customer loyalty and reduce churn. Here is an example of a customer appreciation email:
3. Run e-Commerce email marketing campaigns for abandoned shopping carts
Owners of e-Commerce businesses face several challenges, and abandoned shopping carts are one of them. As per the Baymard Institute, the average rate of abandoned shopping carts is 69.57%. As an e-Commerce business owner, you can run email marketing campaigns to regain these customers. You can reconnect with lost visitors. Send simple messages to those visitors reminding them that they have some products in their shopping carts. To help them recall what they abandoned, you can include product images in the email. Here is an example of such an email:
4. Benefit from social occasions and holidays
Seasonal promotions work better for e-Commerce businesses. The period from November to January is usually an excellent time to boost sales. This period accounts for approximately one-fourth of total annual sales. Moreover, social occasions like weddings, birthdays, and baby showers are crucial to rocket your e-Commerce sales. For example, you can ask your buyers to mention the special moments in their life. You can store such information and use the same for sending email wishes and gifts to lure your customers back. Well-designed labels for holiday gifts like Christmas make your shoppers appreciate you more. You can create these yourself or ask a professional like iCustomLabel to design custom labels for the holidays. Below is an example of a personalized birthday greeting:
You can create labels for your customers based on their birthday and share offers and coupons.
5. Automate your e-Commerce email marketing campaigns
Your customers receive numerous promotional emails every day. A study done in 2013 suggests that an ordinary online shopper gets 416 promotional emails in a month. You need to create outstanding emails if you want to get your e-messages opened. For this, you can segment your email marketing campaigns. You can use information like age, gender, and shopping behaviors as the base of your email segmentation. You should also automate your campaigns based on this segmentation. For the automation of your email marketing, you can use tools like MailChimp. This tool allows you to select customized email templates for style and content.
Email marketing is a useful marketing tool if used properly. With the right e-Commerce email marketing strategy, you can skyrocket your sales and revenues. Apart from the email tips mentioned above, you can use additional tricks like Welcome Emails, Sale Notifications, Discount Mails, New Product Notifications, and Contest Promotions to make your campaigns successful, but you need to be careful not to alienate your subscribers while applying such strategies.