January 13, 2020
A tradeshow or exhibition provides you with a one of a kind opportunity for your organization or business to have fun as well as showcase your stuff. Your employees get to cut through the traditional venues, social media interactions, and their emails to make lasting impressions on businesses and customers.
Looking at the performance-like nature of such events, it is almost as if exhibitions and tradeshows are a type of theatre. When it comes to theatre, no good performance can succeed without proper preparation, and access to the right set of supplies and materials.
Do not let your next trade show catch you off-guard. The following are some of the things that you will need for it to succeed:
There is one great philosophy that applies to personal life as well as to trade shows—follow the signs. But the truth is that it is not possible to follow signs that are not present.
Make sure you have enough signs before the date of your next trade show draws near. You will need access to multiple banners, posters, signs and even stands in the uk.
Confirm that the signage is visible to people coming from all angles. Good signage is the easiest way for you to draw attention to your booth. Signs are classy and noticeable.
2. Presentation Media
Signage will help you draw attention, but you cannot retain this attention if you do not have the correct presentation media. Your presentation media ought to be engaging.
This means that you will need access to a video monitor and a stand that you can use to display short video clips as well as slideshow presentations.
Demonstrations accompanied by visual aids will help you engage with potential customers.
3. Promotional Items
We all like free stuff—this is the universal reality. Before you head to the tradeshow, consult with businesses and organizations that prepare customized items.
You can place your focus on items such as tote bags, t-shirts, wristbands, mugs, and calendars.
Ensure that the items get emblazoned with your official company color scheme, motto, and logo.
Good promotional items will help draw the attention of the attendees to your stand. They will also make it easier for you to introduce the goods or services that your business has to offer.
4. Business Cards
By the time the convention is coming to an end, many of the attendees will have with them all types of tote bags, business cards, and will in many cases be quiet tired.
A good pocket-sized business card will help get rid of the clutter—both mental and physical clutter. It helps the client to remember your company as well as engage with you at a later date.
The business cards should retain a standard design—this means that they should easily fit in a normal pocket. Some firms tend to use bulky postcards – do not go this route.
An oddly shaped business card will only make an impression when it gets dumped in the trash can.
Often, it is not about what you want to display, but rather the methods that you are using to showcase the displays. Promotional items, including business cards, are quite important but do not waste their potential due to lack of proper organization.
Get boxes for all your promotional items, and jars and stands for your business cards. Also, try to ensure that you maintain clear parameters for all the items that you intend to place on the tables.
Lack of organization can cause your booth to turn chaotic. An untidy booth will, in many cases, turn away potential customers.
6. The Supplies Box
Duct tape can solve all types of problems. It is important to make sure that you carry with you a type of tool kit that includes essentials such as pens, scissors, rubber bands, paper clips, stapler, and duct tape.
Bring as many supplies as possible. Even if you think that you may not need something, just bring it, because you never know when you may need to use it.
Always make sure that you are prepared for any emergencies that may arise when you are at the trade show.
7. Extension Cords and Power Strips
If the displays you intend to use are heavily reliant on technology, ensure you bring the right wiring equipment. Carry some extra power strips and extension cords. If you do not end up using them, you can always loan them out to other businesses.
Ryan Farquharson is the Co-founder and CEO at ExpoCart which is the one stop shop marketplace for products and services for exhibitions and events. Through our intuitive platform, we make it easy to companies to hire and purchase everything they need for their exhibitions in just a few simple clicks for venues across the UK. With hundreds of products available, we aggregate products from a network of the UK’s leading event and exhibition suppliers.