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10 Issues Affecting Traffic Inflow to Your Ecommerce Website

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Running successful ecommerce websites requires a lot of commitment, research, time, money, and many other things. You could, however, be doing all these and think you are doing everything the right way, but the number of visitors to your site say otherwise. Little traffic will only mean one thing.

There is something you are either leaving out or not doing it how it should be done. The big question is, what is the reason behind insufficient traffic to your ecommerce website? Lucky for you, you are in the right place. In this article, you are going to see some of the crucial issues you could be doing wrong and how to fix them.

Not investing in Google AdWords

As an entrepreneur, you should be aware by now that the most efficient way to bring in traffic in large numbers is by paying for it. Google AdWords is not that expensive, and even investors on a limited budget can easily afford it.

Google AdWords is a type of advertising method that brings in traffic to your ecommerce business. Your ecommerce site could be getting little traffic because you have not yet tried this type of advertising. Purchase Google AdWords packages and start getting more leads and customers.

Failure to grow lists

Building lists is a sure way to boost traffic to your online store. You should not only be limited to email lists. Ensure you have listings across different platforms where you can communicate effectively with prospects and customers. The listings could be on Facebook Messenger, WhatsApp broadcast lists, and of course, the email lists.

Some customers will visit your site and disappear forever if you do not follow them up. However, having them on your lists will mean that you will communicate with them another time, and this time around, they could be in a position to seal the deal. Of course, you will always want the list to expand, and this will only mean more traffic to the website.

Not practicing SEO techniques

If you are not always looking for ways to improve your store’s search engine optimization, then you will remain stuck with little traffic. Optimize your ecommerce website so that it appears close to the top of the results page in search engines and trigger more traffic.

You could look out for the keywords your competitors use to rank their online stores and then find your keywords. Getting the ideal keywords is not complicated as you can use tools such as SEO Chat or Google keyword planner.

Not reaching out to the target audience on social media

Once you have registered your online business in the UK, it is potent that you reach out to your target customers on social media. Facebook is a viable platform where you can advertise your ecommerce website. There are lots of people looking for what you are selling on your store on Facebook so don’t waste time. YouTube is also another profitable place to fish for prospects and customers. Failure to establish your presence in social media is one of the reasons you could be experiencing little traffic.

You do not make good use of influencers

Your ecommerce website will remain with little or no traffic at all if you are not making use of the social influencers. These are the people with a massive following on social media sites. They are responsible for the leads of some of the leading ecommerce websites on the internet currently.

Make sure you find and pitch the most popular and respected bloggers in your niche and let them bring in traffic to your website. Again you can always ensure that you have an efficient merchant service provider. Unreliable payment services will drive away return traffic, and the traffic to your site will reduce drastically.

You do not have a blog

This option does not seem lucrative, but it is among mistakes leading to little traffic to your ecommerce website. A blog is known to boost your traffic, more so if it relates to your business. When you have a blog that talks about say benefits or uses of the products you are selling, then chances are you will increase traffic to your site when you include links to where you can get that particular product.

You do not have a referral program

It is another major issue that contributes to the little traffic. Not having launched a referral program where anyone can refer customers to your business. Referrals from friends will bring in more traffic to your ecommerce website, so ensure you have a working referral plan.

Failure to submit guest blogs

The reason why your site’s traffic is not flowing at a growing rate is because you are not guest posting on other websites. Guest posting will bring in more traffic from the guest website. Never underestimate the power of guest posts to the rate of traffic influx it can bring.

Having a slow website

Check on the speed of your ecommerce website in loading pages. It could be a reason for the lagging traffic inflow. If your site is slow, then be sure you are losing almost half of your traffic every day. No one has all day to wait for a website to load for ages. Chances are once they the customers leave because of that, you will never have them again.

So check on your ecommerce website speed and determine if possibly it could be the reason why there is little traffic to your online store.

Poor product descriptions

That is another reason why prospects will not easily visit your online store. If your products are poorly described, and do not offer customers solutions; then, they will most likely pass your ecommerce website. Customers always want to see how a product will assist them and solve their problems. Poor quality images of the products will also send away potential customers.

Parting Shot

Those are the main issues that contribute to the little traffic to your company website. Make sure you check on them and establish ways to solve such issues lest you will find yourself on the liquidation process very soon. That will be after a series of losses year in year in for not doing the right things to revive and sustain your business.

About the author


Tanya Katz