February 14, 2020
There’s so much buzz about the heavy potential social media portends in helping business owners grow their businesses to 6 or 7-figures and beyond.
Unarguably, this is true.
I, for one, have experienced how powerful social media can be in attracting premium clients and driving sales.
It’s possible to get back 1000% of your spending on social media marketing – whether on ads or branding, the potential is crazy high.
I know this because I’ve seen the results in ClientsValley, our company.
Matter of fact, on the average, we make $10 for every $1 we invest in social media ads.
If you’re not taking advantage of social media right now, you could be leaving thousands of dollars on the table.
On the flip side, if you don’t do it right, you could blow away thousands of dollars on social media marketing campaigns that get little or no results.
Just so you know, we’ve lost tons of money in the past on social media marketing.
Those were very devastating moments in our business.
In retrospect, I used those experiences to learn the ropes. As ugly as they were, they were setting me up to effectively maximize the benefits of social media marketing.
You don’t have to lose money like we did.
Even if you’ve lost money, what I’ll share with you in a moment will help you make the most of your social media marketing campaigns.
In my years of experience attracting premium clients using social media marketing, here are 5 things I’ve learned that ensures great results for every marketing campaign we embark on.
1. Create the Right Perception
Before you can get any dividends from social media, you must have a persona created. Your brand voice must echo around the neighborhood before people begin to notice you.
If no one knows you’re around, nobody comes to you on social media.
So, it’s important you have a strategic plan for social media branding and religiously follow it through.
You need to be intentional about how you’re perceived on social media.
Does your voice resound the message you want your target audience to get?
It’s not about creating a social media handle or page for your business and posting just about anything.
Your content has to reflect your brand. Your voice has to be heard loud and clear.
This involves every single thing you do on social media – text, images, videos, podcasts, and content sharing.
Everything has to be in tandem with your brand’s core value and a reflection of what you stand for.
When your ideal clients or potential customers see your brand on social media, their perception of you determines if they do business with you or not.
2. Be Consistent with Audience Engagement
Nothing pays off in the long haul like consistency.
Consistency in your branding… Consistency in the messages you put out on social media…
Consistency in the way you interact and engage with your audience.
Don’t start something today and just when your audience is about to get the hang of it, you switch to something else.
There should be something you’re known for that rings a continuous bell in the minds of potential clients you engage with on social media.
It’s one thing to give your audience a perception of you. Sticking to it is a different ball game.
Consistency is one tool that helps you build trust with your potential clients.
And, when trust is established, they won’t hesitate to take the next step to becoming your clients.
3. Be More Quality Minded
The quality of the content on your social media pages can make or mar your chances of perfectly engaging with your ideal clients.
I know there is a need to post content on a regular basis. For some it’s 2 posts per day and others go as high as posting 5 pieces of content a day across their social media pages.
While this helps to gain more engagement with your audience, you won’t get the right results if you post mediocre or below par content regularly.
It’s better to post one solid piece of content a day that’ll further strengthen your social media relevance than reeling out multiple pieces of content that don’t scratch the skin of your audience.
Quality trumps quantity any day, any time.
If you desire quality engagement that gets quality results, then post quality content regularly on your social media pages.
4. Show up Where Your Target Audience Hangs Out
Social media marketing is like a double-lane highway.
Sometimes you go in one direction, other times you go in the opposite direction.
I understand that the aim of every marketer is to have clients or customers troop into your door.
However, for them to get to you, you need to get to them first.
Find out where they hang out and engage them there first.
Locate groups and discussions that fascinate your ideal clients and make valuable contributions there.
People always try to reach out to other people they feel have something of value to offer.
As you engage them with value right where they are, they naturally gravitate to where you are.
It also makes engagements from your ad campaigns more effective and result-laden.
5. Spend Wisely
I said earlier that if you don’t get this right, you could blow away thousands of dollars on ad spend.
Truth is, when you have all the things I’ve said earlier dialed in, you should be on your way to making a killing from your social media campaigns.
However, shit happens.
Something could go south and your budget will capitulate without yielding any tangible ROI.
So, the smart thing to do is start with a small budget.
Track results and see what’s working and what’s not working.
If there’s a campaign that’s yielding good results on a small budget, increase the budget gradually and turn off the switch on the ones that are not working.
Always know when to keep going and when to pull the plug on a campaign.
If you are able to implement these points in your social media marketing campaigns, then you are well on your way to a bountiful harvest of clients and customers in 2020.
As a bonus, I strongly recommend training where you’ll learn a simple strategy that allows you to attract premium clients into your business any time you want using simple steps.
You can start now at http://www.clientsvalley.com/workshop.
Kennedy Cee is a Master Business Coach and the founder & CEO of ClientsValley. He makes it effortless and exciting for coaches, consultants and service professionals to attract perfect new clients. He's helped many coaches, thought-leaders and service providers take their businesses from struggling to 5 and 6-figures per month while serving the world with complete integrity.