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February 28, 2020

10 Captivating Google Web Fonts for Businesses in 2020

Did you know that font styles and sizing significantly affects your website? A poor font choice can ruin everything, even if all the other website elements are great. Well-crafted content on your website can give your readers a bad experience if your chosen font is not good. 

Certain fonts enable your readers to consume your content in the easiest way possible. If it looks bad or unreadable, you’ll lose visitors conversions & sales. 

So, what is the best Google font for websites?

We’ve rounded up 10 of the most captivating Google web fonts for your brand in 2020. Let’s dive in.

10 Trending Google Font Combinations

In no specific order, here are 10 of the best Google Font combinations which are currently trending:

Open Sans

An easy combination that works wonders for nearly any applicable use. Open Sans is one of the most versatile fonts in the entire collection of Google Fonts. It’s very easy to read in large blocks of text, while still being striking enough for headlines. Open Sans is Simple. Sophisticated. Familiar. You can’t go wrong!

Popular Pairings

  • Roboto
  • Oswald
  • Lato
  • Raleway

Our Recommendation

We can’t foresee any scenario where Open Sans would be a bad choice. Unless you’re looking specifically for a serif font, we would consider using this for almost any business, blog, landing page, or web app.

Lato

Lato was arguably the most interesting sans-serif web font for 2019. Lato could give Open Sans a run for its money as the champion of all-purpose fonts in Google’s library.

Lato and Alegreya are the best combinations providing an easy to read and pragmatic style.

Popular Pairings

  • Roboto
  • Oswald
  • Open Sans
  • Montserrat
  • Raleway

Our Recommendation

It’s a perfect font for the article body due to its simplicity and ease of reading. It’s quite transparent and can be used either for corporate or standard websites.

Source Sans Pro

Source Sans Pro is a font that combines beautifully with the other Google fonts on this list. It pushes things a tad further into the future, creating an intriguing combination that is ornate while still being utilitarian.

It can be used anywhere on a website and still look pleasant. Also, it is one of the most familiar Google web fonts being featured in more than 4,200,000 websites.

Popular Pairings

  • Lato
  • Roboto
  • Raleway
  • Oswald

Our Recommendation

Source Sans Pro keeps the text grounded in a modern and clean presentation.

Montserrat

Montserrat is a favorite among designers for its versatility and simplicity. This is a bold and modern looking font used by different websites.

Popular Pairings

  • Roboto
  • Open Sans
  • PT Serif
  • Lato
  • Esteban
  • Georgia
  • Tinos
  • Gill Sans

Our Recommendation

This font can be used on different types of websites, placed anywhere.

Roboto

Roboto font-family is a particular favorite and extremely versatile with a wide range of font weights. There’s essentially no limit to what the font could be used for. Modern and geometric, yet remaining friendly and dependable, Roboto is a marvel of form and function.

Popular Pairings

  • Lato
  • Montserrat
  • Raleway
  • Oswald
  • Open Sans

Our Recommendation

Roboto works for just about anything, I think it’s particularly great for tech start-ups, modern small businesses, or any type of brand with an eye for the future.

Nunito

Nunito is a well-balanced font with smooth curves. It looks excellent for both the article body and page headings.

Popular Pairings

  • Open Sans
  • Oswald
  • Roboto
  • Montserrat
  • Lato

Our Recommendation

Nunito is a stylish, good, readable font that can be used to create an elegant sans-serif heading. However, we prefer to use it for the sidebar.

Oswald

 

Oswald is a good font for headlines, no matter the font-weight or use of caps. Its condensed nature helps it to grab attention and pop off the page, but it also makes for a pleasantly unique text as your main body’s font.

Popular Pairings

  • Open Sans
  • Merriweather
  • Roboto
  • Arial

Our Recommendation

Oswald is another easy font for blogs which looks beautiful yet readable. It is a reworking of the classic style and most suitable for body content and headings for articles. This pairing works well for professionals dealing with high-end clientele, such as attorneys, real estate agencies, and even upscale boutiques. 

PT Sans

PT Sans is based on Russian sans serif types and was developed for the project “Public Types of Russian Federation.” It is generally inspired by Russian history and popularly used for headings and titles of pages.

Popular Pairings

  • Raleway
  • Lato
  • Roboto
  • PT Serif
  • Open Sans 

Our Recommendation

This font is used equally well as a headline or body text; the particular pairing you choose will depend on the nature of your wording.

Lora

Lora is modern and one of the best Google fonts available for free. It has brushed curves which makes it appealing and complicated at the same time.

Popular Pairings

  • Lato
  • Roboto
  • Montserrat
  • Raleway
  • Open Sans

Our Recommendation

The perfect font for essay writing.

Poppins

Poppins is one of the Best Geometric sans serif typefaces and a popular design tool for building websites.

Popular Pairings

  • Playfair Display
  • Lato
  • Raleway
  • Roboto
  • Oswald

Our Recommendation

This is a common font that is best for just about any type of website.

Bottom Line

Google Fonts are a great resource for DIYers who don’t want to pay for costly custom fonts on their website. But with great power comes great responsibility: typography needs careful thought for it to be done well and not every font out there is a winner. We hope that you’ve gained a better idea of web fonts to help start you off in the right direction, inspiring you to find that perfect font pairing to capture your brand’s personality.


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Belinda Mathew is a passionate blogger and content writer for Designpluz Digital Agency, mainly interested in Web Design, Branding, SEO and social media campaign. She is an expert in providing recommendations for a new company website, wrote new content, Also Developed user guides, newsletters, and various online promotional pieces.

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