March 25, 2020
Nowadays, it is easy for anyone to start a business. As long as you have a solid plan and marketing strategy, you can start your venture from the comfort of your home.
However, relying on traditional promotional tactics alone will not help you get the word about your business out there. This explains why businesses, whether big or small, opt to have a website.
And so should you. Luckily, even if you are not tech-savvy, a website builder could come in handy.
What is a Website Builder?
In a nutshell, a website builder is a program that allows you to put a website together without the need to write a single line of code. Thus, you get to easily acquire your piece of real estate on the web ‒ provided that you have your domain name and web host set up (which is for another post).
Now that you know what a website builder is, it is time to understand why you should invest in one:
1. Website builders are easy to use
As mentioned earlier, >top website builders allow you to set up your site without writing a single line of code.
In fact, you can customize how your website will look with the help of customizable site design templates. And the beauty of this is that you get to experiment on how your site would look like.
Can you add multi-media content on your homepage without messing up the design’s layout? If not, you can move on to another template.
Were you able to find a website design template, but it didn’t match the signature color of your business? That’s okay. Website builders feature templates with customizable color schemes.
So, even if you do not have a single technical bone in your body, you can build a website and make it look the way it best represents your business with the help of a website builder.
2. No coding expertise needed
Again, a website builder allows you to set up your website without the need to write a single line of code.
So, even if you do not have the budget to hire a web developer, you can work on your website on your own. After all, it does not have to be fancy at first. What you need to get your online business started is something functional which does its job.
However, while you are at it, we suggest that you learn how to code or save up so that you can hire a developer and designer when your business grows.
3. Website builders offer free trials
Another thing that you can appreciate about website builders is that they either have a free plan or a free trial.
Both free plan and free trial lets you get a feel of how your preferred website builder works, meaning you get to experiment and play around to learn which website builder is easy to use without having to spend a penny.
Once the free trial is up, or you have saved up enough for a premium plan after enjoying the free plan, then you can shell out some cash. That way, you can enjoy your website builder more, as well as take advantage of what the paid plans can offer.
This can include being able to install plugins that let you add necessary functionalities on your website, such as booking a restaurant reservation.
4. Simplifies website development process
The thing about website builders is that it takes the web developer and designer out of the picture and thus simplifies the entire process.
That’s because you get to set up your website on your own. For one, you get to start with your site’s design using a template. You can even drag and drop your layout modules to make it look the way you want it to be. Once you are done, all you need to do is hit the “Publish” button.
And, in case you need to change things on your website, there is no need to send messages back-and-forth.
5. Easy website maintenance
Other than simplifying the entire development process, investing in a website builder also makes it easy for you to maintain your website.
Here’s the thing: Your site visitors will always be on the lookout for what is new.
So, it is imperative to run maintenance checks regularly if you want your website (and business) to succeed. And since you are likely to use a web design template, it can be easy for you to conduct an A/B test.
Depending on your conversion goals, you can implement one design and test it, and then switch to another one and see if it performs better.
6. Lots of design options
In relation to the previous point, a small business website builder gives you an array of design options.
Do you like the layout of your chosen website template but not the color? That’s okay. You can customize its color scheme.
Do the fonts on your template appear off-brand? Then choose another font family.
Do you prefer to add an image slider where the hero image used to be on your homepage? Yes, you can do that if your template has that module.
Simply put, even if you are using a popular template, you can still make it look unique through customization.
7. It is less expensive
What makes website builders an ideal option for small business owners is the fact that they are more affordable compared to hiring a website developer.
And, as mentioned earlier, they come with either a free plan or a free trial. This means that you might not even need to shell out cash (at least for two weeks) in order to get a simple and functional website up and running.
8. You can easily access or update your site
Last but not least, website builders allow you to work on your website anytime, anywhere. That’s because your template, and its added functionalities, live online.
So, if you feel like you need to change some text on your About Page while on a vacation, you can do so. As long as you have an internet connection, you can make updates on your website.
It is possible you took years to get your business up and running. Now, it is time to find cost-effective ways to spread the word about your business. Hence, pick a small business website builder and start working on your online presence!
Jake Rheude is the Director of Marketing at Red Stag Fulfillment, an eCommerce fulfillment warehouse that was born out of eCommerce. He has years of experience in eCommerce and business development. In his free time, Jake enjoys reading about business and sharing his own experience with others.