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June 11, 2020

How Content Marketing Can Help Grow Your Ecommerce Website

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Content marketing has proven to be one of the most effective methods of generating leads online. Therefore, it comes as no surprise that business owners are incorporating content marketing strategies into their overall marketing plans. 

According to one study, ecommerce could grow by about 20% in 2022. Many ecommerce sites now have valuable content that improves their online presence and increases brand awareness.

Let’s take a look at some ways in which content marketing can help drive traffic to your site and, in turn, increase your revenue.

Create Short Videos on How to Use Your Product

Videos are engaging and a better option than long text, and they can be an essential step in generating leads. By using videos, you can give prospective customers a lot of useful information concerning the products and services you have. 

They are very effective when marketing, especially for niche products. With these types of videos, you can spell out the various features of your product, explain how it works, and place emphasis on the benefits customers will reap from using it. 

To make your videos more engaging, ask questions that you think prospective customers might be interested in answering. By doing so, you’ll have more insight into what they want and what needs improvement on your part.

Include Photos of Your Products

This is one effective yet often overlooked method of driving traffic to your ecommerce website through content. As an ecommerce site owner, you should focus on selling your products. Therefore, consider posting quality photos of your products on your website so that customers can be sure they’ll get exactly what they want. 

Through pictures on your blog and social media platforms like Instagram and Twitter, you can pique prospective customers’ interest in learning more about your offerings. Indeed, combining these high-quality photos with the right content can be a perfect strategy for driving customers to your website.

For instance, if you’re advertising bridal gowns, you could create a blog post about how to make wedding dresses look more refined by adding accessories that complement the dress. The blog post could contain tips on how to make it happen and also show beautiful photos of your bridal gowns. This will not only bring valuable content to the table but will help future brides envision how your dresses will look on them.

Establish Your Business Online

Establishing yourself as a pro in your niche is one way to help increase traffic to your ecommerce website through content marketing. Your content doesn’t need to be excessively branded for you to achieve that. 

In fact, all you need to do is publish content that’s directly related to current trends and your industry. That way, customers will be drawn to your page to get answers to their unanswered questions.

Most importantly, customers will be more convinced that they can trust your brand. With your content tailored to meet your customers’ needs, you stand out from the competition that’s more interested in forcing products down customers’ throats. If your website becomes a resourceful online hub, you can attract leads that will most likely convert into sales.

This can also improve your SEO score as you may get some credible backlinks from top-rated sites. As a result, you’ll improve your website’s ranking on Google and other search engines.

Embrace a Movement

In simple terms, embracing a movement means being a social entrepreneur or supporting a cause of national importance. Customers are crazy about social entrepreneurship—they’re continuously searching for brands that publicly support the causes they care about.

When looking for a nonprofit movement or cause to align your brand with, make sure it relates to the products you sell and your brand’s mission. Say, for example, that you sell sanitary pads for teenage girls. You can join an NGO that distributes those pads to adolescent girls in high schools located in low-income areas.

Produce branded content that highlights your commitment to the cause. You should then share such content through various channels like social media platforms and as a guest visitor on credible websites.

The Bottom Line

Marketers and business owners have identified content marketing as a great way to drive traffic to their sites. It’s for this reason that 53% of marketers have singled out blog content creation as their top priority.

Aside from increasing brand awareness, valuable content helps you convert your leads into sales. That said, you can’t drive traffic to your ecommerce website by merely churning out content. It’s best to have a well-thought-out content marketing strategy. 

By following the tips mentioned above, you’ll drive more traffic to your ecommerce website and build a strong relationship with your customers.


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Hi, Tamara here! Digital Marketing expert with a combined experience in marketing, technology and recruitment. With a keen interest in research and analyzing, I’m happy to have the opportunity to share my thoughts with the world. Content Specialist at ComfyLiving, pizza addict, comic books and fantasy enthusiast.   https://www.linkedin.com/in/tbackovic/

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