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The digital age is constantly transforming the traditional world of marketing, requiring businesses and top executives to stay up-to-date with the latest and most effective strategies. While conventional methods such as print, radio, and billboards have taken a back-seat, modern techniques are proving valuable across all sectors of business. From data analytics to brand strategy […]

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There’s a saying that a crisis is a terrible thing to waste. What it actually represents is an opportunity–and the space–for change that normally isn’t available. Here are some of the key hurdles that usually stand in the way of change: 1. Change is uncomfortable More to the point, the status quo is comfortable. We […]

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High Times for TikTok
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Almost every brand that you know has a social media presence now. But let me ask you this: How many of them are successful in maintaining a thriving social media presence? How many of the brands are just there for the sake of it? If you haven’t even fully optimized your social media profiles, don’t […]

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