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GPS technology has been at the forefront of technological developments for the past decade and it has affected our lives profoundly. Following the innovations in the field, business industries quickly embraced the countless benefits of GPS-based technologies such as insurance approved GPS trackers and fleet management systems. The idea of managing long-range logistics operations have […]

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Epic Games Losing Millions in Revenue
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You need a powerful brand story in order to create a positive perception of your brand within your target market. That is because on top of solving their needs, people need to attach some emotional value to your product or service for them to be loyal. They need to know your journey and history, and […]

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The customer-centric mindset has given birth to all kinds of marketing and sales strategies that are, by nature, inbound. They serve to build customer trust in the brand’s authority, they educate the audience on the value of the business, and they provide value every step of the way, only to inspire sales in a natural, […]

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