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Tablets are a name that can get almost anyone going gaga over the device in minutes, and justly so. It has the looks and can perform the tasks provided as well. But then, if it is so amazing then why are there still so many alternatives for the purpose they serve as well? For instance, […]

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Entrepreneurship Amidst COVID-19: Challenges and Opportunities
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In today’s fast-paced world, information about a product needs to reach consumers quickly if you want any chance at succeeding in a competitive industry. To do so, you need to develop a stellar marketing campaign that ensures your brand gets notoriety and exposure. A long time ago, billboards were the ultimate marketing tool, as they […]

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Influencer marketing has taken over traditional marketing in terms of its effectiveness.  People make purchase decisions based on recommendations of anyone having a positive influence on them. The psychology that supports this consumer behavior lies in the “sense of belongingness”. This feeling comes after they adopt the choices of the people they trust. In this […]

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The global B2B eCommerce market, with a value of $12.2 trillion in 2019, is more than six times bigger than the B2C market. In 2019, B2B eCommerce sales accounted for about 13% of all B2B sales. But although the B2B eCommerce market is enormous, a 13% share of all B2B sales seems relatively low. However, […]

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