You can have the best product range in the world, but without appropriate e-commerce marketing strategies, no one will know about it.
Unfortunately, most of the Shopify stores end up making an occasional sale even after investing so much of their time and money in the beginning.
Don’t feel bad, you’re not alone…
The truth is that only 5% of Shopify stores achieve their goals while the remaining 95% of them fail.
The good news is you can promote your website in a variety of different ways. Before we highlight the solutions to help you get your e-commerce store back on track, first have a quick look at some of the reasons for failure.
Reasons Why Shopify Stores Fail
- Poorly optimized theme
- Choosing the wrong drop shipping niche
- Bad product choice
- Showcasing low-quality products
- Shipping problems
- More abandoned carts
- E-Commerce marketing isn’t good
- Branding errors
- Bad customer service
In conclusion, the majority of Shopify stores fail because of their inability to drive sales and keep their customers.
So what can you do to avoid these problems?
Here are 9 proven and easy ways to promote your website you haven’t tried:
1. Make Sure Your Shopify Store is SEO Optimized
If you don’t have a big e-commerce marketing budget at the moment, you can take advantage of the best SEO practices to promote your website.
Both on-page and off-page strategies can help you achieve your conversion goals. Some proven on-page SEO tactics include optimizing meta titles, meta descriptions, and overall content on your website.
For off-page SEO, you can gain links from relevant blogs and websites to improve your Shopify store’s domain authority (DA).
The process generally begins by conducting keyword research. There are many paid and free SEO tools available, including Google Keyword Planner, SEMrush, and KWFinder, that you can use to identify low, medium, and high-demand keywords.
Make sure you give time to your SEO strategy to show real-time results.
2. Leverage Social Media Marketing
Social media has significantly transformed e-commerce marketing practices. SMM is a cost-effective and easy way to promote your website and build a loyal customer base.
According to Statista, an estimated 3.6 billion people were using social media in 2020. And this figure is expected to increase to roughly 4.41 billion by the end of 2025.
The biggest advantage of using social media platforms is that it helps Shopify store owners to maintain direct communication with their existing and potential customers.
3. Reciprocal Linking
Reciprocal linking is one of the ways you can show search engines that your e-commerce store is authentic and trustworthy.
Make sure you do not link your Shopify store to low DA websites because it can cause more harm than good.
Search engines will rank your store higher when they see your website is linked with high DA websites.
Apart from that, it’s also important to create links that are relevant to your readers. You can also benefit from internal links, which is a foolproof way to provide more value to your website visitors. Don’t create too many inbound links at once because it can result in a ban of your website from search engines forever.
4. Promote with Google Ads
Google Ads is another effective way to promote your website. With Google Ads, you can directly market your products to anyone who’s searching for products online.
According to research, e-commerce stores roughly make $2 in exchange for every dollar they spend on Google Ads.
5. Invest in Facebook Ads
E-commerce stores looking for fast results can invest in paid ads. Out of many other options, Facebook Ads are quite simple and effective because they enable you to select the age, demographics, and other important details of your target audience.
We suggest you start with a small budget first and see how this marketing medium is working along with your overall e-commerce marketing strategy.
Play with the copy, add custom imagery, and also leverage short creative videos to show what your Shopify store has in store for customers.
6. Build an Email List
Email marketing is one of the most effective e-commerce marketing channels and has been used by hundreds of Shopify stores to drive sales and conversions.
The first thing you need to do is build a comprehensive email marketing list that includes the email addresses of everyone who’s purchased from your store. You can also encourage people to give their email IDs in exchange for a discount or a freebie.
Once you have your email subscriber list ready, you can add all the collected addresses to email blast software, such as Mailchimp. Use your email marketing channel to inform your customers about newly-launched products, discounts, upcoming sales, etc.
7. Use Pinterest to Outperform Competitors
Pinterest currently has over 320 million monthly active users. Your Shopify store can also leverage this picture-sharing platform to showcase your exclusive product range.
The platform also offers a free of cost buyable pins feature that enables e-commerce store owners to drive sales without needing their customers to visit a website.
8. Use Content Marketing to Promote Your Website
As a Shopify store owner, your objective should be to provide maximum customer experience. This isn’t possible without adding some valuable quality content on your website.
When people see your brand contributing expert advice on your platform and on other guest-posting websites, they’ll start trusting your brand and happily invest their hard-earned money on your products.
9. Use Google Local Business
For businesses that cater to local audiences, it’s important for them to get their stores registered on Google Local Business. There are so many things you can do on Google Local business. For instance, you can add promotions, imagery, and even mobile ads to improve local traffic to your website.
Shopify has made it possible for anyone to set up and run an online store. But it is in your hands to get your business the success it deserves.
We hope this post has answered some of your questions about e-commerce marketing. The next thing you need to do is to implement these strategies and see how well they’re going along with your marketing plan.