Running a moving business is more than just providing a service to the customer and getting paid for it. You get to experience the joy of helping people make one of the most difficult decisions in their life – to move to a new place and start over. You get to be there and help them every step of the way. Since your company is a vital part of this puzzle, you have the responsibility to improve your service continuously. Here are some of the best marketing tools and strategies for moving businesses to help you in that process.
The importance of a good website
We live in an age of technology. A digital era that has changed how businesses operate and how customers look for services or products. Two decades ago, a customer would browse through the Yellow Pages, pick up the phone, or directly go to the vendor. Today, every customer’s first step is to search the company website online.
Since that is the first point of contact with potential clients, your website must be perfect. It would be best if you did not try to cut corners or look for cheap solutions when building your website. It represents your online identity and how the customers see you. However, you don’t have to pour a substantial amount into it right away. As you discover how users interact with your website, you will make improvements and make it better. The elements you should focus on from the start are:
- easy-to-use navigation;
- clear and eye-catching design;
- important pages like Services, Contact Form, About us, Testimonials, etc.;
- making it mobile-friendly;
- targeted keywords and SEO requirements;
That’s everything you need for a good start.
Running a blog
The list of the best marketing tools and strategies for moving businesses cannot be completed without mentioning a simple yet very efficient approach like running a blog.
Ask yourself, what do people look for on the internet? Whatever their interests are, they always look for one thing – information! And that’s what you are going to provide to them. Start a blog, and educate your clients about the relocation. This is an excellent way to show them you spend additional time to create valuable content and make a connection.
Best of all, you don’t need much to start a blog today. You have all the tools at the tip of your fingers, and you can create a multilingual WordPress blog in 30 minutes to 1 hour. The rest is up to you and your writing skills. Even if it’s your first time, you only need passion and dedication, and you can create a valuable database of information available to anyone.
Use social media advertising
Social media platforms are one of the most efficient communication channels between customers and companies. They offer a variety of flexible options for anyone interested in starting or improving their business.
However, if we put aside all the fantastic features social media apps offer, the best reason why anyone would use them as a tool to advertise and sell products is that they have a vast customer base. Millions of people worldwide use social media every day, the majority of them for over 70% of their time. By merely having a social media account, you expose yourself to waves of potential clients.
Furthermore, platforms like Facebook and Instagram are perfect for promoting your blog.
Customer research as the base of your business operations
When running a moving business, you need to define the array of your services. That information depends solely on what your customers need. It is a smart move to specialize in a type of relocation and try to be the best at it.
Still, moving companies offer a plethora of options to their clients:
- long-distance moving and local relocations;
- commercial moving;
- college relocations;
- moving services for seniors;
- packing services and shipping;
- renting storage space.
The list can go on and on. However, even with a wide range of options, you still want to focus more on the moving type customers use the most. For example, if you have only 5% of college relocations and over 70% of family local moving jobs, it is best to focus on the latter. It would help if you defined yourself based on what your customers need.
That way, you will satisfy your clients’ needs and build a reputation and credibility.
Offer discounts and special deals
Once you define your customer group, you can shift the focus onto creating special deals that will attract more people. Furthermore, this way, you can also push some of the services that are not as efficient as others. If you wish to increase the use of moving services that sell more slowly than the rest, you can create a discounted package focused on that service. That might be a good way to engage different groups of clients.
Publish tailored content
We can’t talk about the best marketing tools and strategies for moving companies without mentioning the most crucial reason why your clients are coming to you – publishing content tailored to meet their needs and requirements.
Everything we have mentioned above is a piece of a puzzle leading you to the final goal. You need to address your customers’ needs individually, adding a personal note to it. As the introduction has said, relocation is an intimate moment filled with emotions. If you don’t treat it as such and do generic work, the service level will not be satisfying.
Best marketing tools and strategies for moving businesses delivered
We hope that this list of the best marketing tools and strategies for moving businesses will help you advertise your moving company in the right way. As a result, you will help people move and build a lasting memory that will stay will them for many years to come!