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The Ways the Internet of Things Can Improve Your Business

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According to the recent survey conducted by Forbes, more than 65% of modern businesses strive to boost their productivity and future-proof their development strategy. What’s more, the majority of respondents note that they are currently harnessing the Internet-of-Things (IoT) potential to improve their business opportunities. Unfortunately, there are still a good many enterprises that find the idea of adopting IoT solutions somewhat daunting and inefficient in today’s reality and thus miss out on the opportunity to grow their entrepreneurial ventures. If you’re also beating your brains in the attempt to decide whether using IoT for business purposes is worth giving a shot, check out the top ways IOT can improve your business. 

Quick Access to More Data 

There is no need to accentuate the importance of collecting data for businesses. Utilizing efficient methods of data collection allows businesses to get information about potential customers, their buying behaviors, habits, and preferences. Sensors mounted on your store’s walls will tell you how your customers react to a particular category of goods. This helps business owners come up with effective strategies directed at wooing new clients and retaining current ones.

More and more companies are starting to rely on IoT prototyping services to create IoT devices that can help keep tabs on employee performance and control machines in real time. Thanks to APIs and integrations, it’s now possible to combine alerts from IoT devices with automated recommendations that help employees make faster decisions. 

New Self-Serving Technologies

Lots of companies strive to make the buyer journey more enjoyable and free from unnecessary hassle. To that end, they introduce scan-and-go techs that can go a long way towards helping customers sift through available items and services without human assistance. To implement the techs in question, businesses avail themselves of IoT sensors and connect them to their inventory base. By doing so, they enable their customers to find necessary items and check prices on them.  

Your employees will undoubtedly appreciate the self-service solutions that can spare them the bother of updating stock lists manually and monitoring customers’ feedback on a regular basis. The system will do it automatically and more efficiently. This provides you with the opportunity to assign your workforce the tasks that require human involvement and creative solutions. 

More Effective Collaboration

According to the recent survey, those businesses that adopted IoT initiatives have managed to boost their collaboration almost threefold. Such a seemingly trivial thing as a connected smartphone can redefine the way you cooperate with your colleagues and personnel. Should there be the need for incorporating changes into the current project, updating information on your company’s website, or discussing the delivery of new supplies, you can rely on IoT-powered solutions. Connected devices that work in unison and are brought together through the cloud allow you to monitor employees’ productivity and get in touch with a required team in a more efficient way. 

Furthermore, IoT systems can be indispensable in conferencing environments and organizing meeting rooms. It’s now predicted that very soon IoT cameras connected to artificial intelligence networks will make it easier for participants to automatically log into a meeting room without any hassle. And AI-powered digital assistants will be able to load personalized tools and data for each user with the help of facial recognition tools. 

Enhanced Security

Today, many businesses avail themselves of video surveillance and access control solutions to ensure that their data and property are safeguarded against unauthorized access and theft. IoT-powered security solutions can go a long way in keeping business leaders informed of what’s happening in the workplace. Surveillance cameras connected to the cloud can capture videos in real time and send them directly to your smartphone. Additional workplace monitoring and security systems like heat, flood, and smoke sensors may alert you to various force majeure events and tackle them in a timely manner. 

IoT-enabled security systems can link back to users’ biometric data, making it easier to control who can enter a building based on things like fingerprints and iris scanning. Moreover, this can help reduce the risk of potential breaches and theft.

Sensitive data is constantly being transmitted over the Internet. To be able to detect and prevent data breach and protect their clients’ confidential information, companies set their sights on IoT data protection solutions that encrypt received data without impeding its analysis. 

There is much more to the Internet of Things than meets the eye. If you venture to make IoT systems part of your industry, the odds are good that you’ll future-proof your business and remain competitive in your field for much longer.

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About the author


Isabelle Foster

This article was created by Isabelle Foster, an experienced and professional freelance writer working with several media portals, like, content manager at Moltensoft Company.