Attracting top talent to your organization is crucial to its success. You can tackle projects of any scope and size with the right employees and achieve successful results. Do you remember when job postings were restricted to limited employment websites? The only way to post employment opportunities was to know precisely which job bank sites were worthwhile. You’d lose out on reaching hundreds of excellent candidates because such a small audience would see your post.
Fortunately, in today’s internet era, social media provides the opportunity to broadcast job listings to a much broader ranger of candidates. Recruiting on your company’s social media pages increases visibility for the job. You’ll also get higher-quality applications because most people using social media are tech-savvy and have a solid understanding of business and marketing trends.
Social media allows you to promote your company’s culture, captivate potential employees, and highlight any open job opportunities. Let’s look at three ways to do precisely that by utilizing your online social platforms.
1. Establish a Positive Online Presence
Your online branding must be recognizable and generate positive attention. You want to be the place that everyone knows and wants to work for. Millennials and Generation Z-ers wish to establish emotional connections with companies, giving them something to cherish and be passionate about. Your content, whether via Instagram, Twitter, or LinkedIn, should shed excellent light on your company to attract the best candidates. It should highlight why it’s such a fantastic place to work.
You’ll want to captivate audiences with humour and genuine storytelling. Build trust with your audience by creating interactive content via Facebook or Instagram Live videos, allowing people to engage directly with the company.
2. Host a Live Q&A
Hosting a live Q&A with HR experts from your company is an excellent way to engage with potential candidates. Conducting such an event gives enthusiastic individuals the chance to ask employment questions such as: do you have an employment process, or what qualities do you look for in employees? You can also provide insight into the company’s culture and why people want to work there. For example, you could talk about the excellent benefits package and monthly group activities.
3. Optimize Your LinkedIn Page
Your organization’s LinkedIn page should be clear, accessible, and easy to navigate. It should provide insight into your company’s values and goals, with regularly updated posts about the company itself and your industry. It should be the place that people go to for detailed information about what you stand for, such as employment policies and your mandate.
Leave It to the Experts
Have you ever wondered — what is a headhunter and could they help refine my candidate search? The answer to both questions is: yes. While utilizing social media is an excellent recruitment tool, also working with a professional recruitment agency will broaden your changes of finding the right person. The right recruiter will look for candidates from a shortlist of top talent that matches your professional and personal goals while you also advertise the position online.
When you create excellent social media content, you’ll attract excellent candidates. Placing your social media strategy near the top of your priorities list will not only build better brand visibility, but it will also make your hiring process much smoother.