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April 16, 2021

Reasons Why Your SEO Is Not Working To Increase Traffic Or Improve Metrics

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  • Are you a brand that has hired an SEO agency for your business and is not seeing any results?
  • Do you know in which areas you or your agency might be going wrong in terms of strategies?
  • Have you looked at reading up on the best resources of SEO and find out more about trends?

SEO or Search Engine Optimization continues to be one of the most popular ways of growing digital performance. Being an organic strategy, SEO can deliver long-term results that help build a solid foundation for the brand. 

To say that executing a successful SEO strategy is something everyone can do will be an understatement. According to leading seo company dubai, SEO is incredibly tough, competitive, and keeps evolving. With so many updates, best practices, and changing strategies, mastering SEO is not for the faint-hearted. 

Here Are 5 Probable Reasons Why Your SEO Is Not Delivering The Desired Results

1. Poor Content That Is Not SEO-Optimized

Content is at the heart of a successful SEO strategy. If your content is not engaging, interactive, and SEO-friendly, you will not see any results from SEO. Long format content that is optimized in terms of readability, keyword density, and URL structure all play a role. 

This is why you need to start with the basics to understand where you are going wrong. Working with the best SEO content writers might just be the thing you need to start seeing the performance, traffic, and metrics from your SEO efforts. 

2. Faulty Link Building Strategies For SEO

 Together with content, links constitute one of the top three ranking factors for Google. The age of link farms, directories, and black hat strategies is beyond us. Now it is all about niche-specific link building that is informative and adds value to the readers. 

This is why you need to ensure that your Guest Posting and Blogger Outreach efforts are of high quality. Engage with authority sites, use long format optimized content to woo them, and get your content published on them. This is how link building should be done for results. 

3. Failure To Take Mobile Optimization And Responsiveness Into Account

While brands go all out on the desktop versions of their website, they somehow seem to fail when it comes to mobile devices. Ever since Google has started following a mobile-first indexing policy, this SEO optimization has become necessary for success. 

You need to ensure that your Mobile SEO is up-to-the-mark at all times. If your design and content are not optimized for Mobile devices, you will see your SEO suffer. Google has pointed out that 70% of all searches take place on mobile devices, and hence the importance. 

4. Poor Site Architecture Preventing Crawlers

You need to understand that Google’s crawlers and bots crawl through the pages of your website. However, when they come to your website, you need to help them with a map that can help them identify exactly where things are. This is why a site map is very important. 

According to experts at Google, a confusing site infrastructure is what prevents Google’s crawlers from going through your website. This prevents indexing and affects SEO. Unless the search engine’s algorithms can go through your site, you cannot expect great performances from SEO. 

5. You Chose To Work With The Wrong SEO Agency

While there are good SEO agencies that know their craft and help brands with digital performance, there are others that are masquerading as agencies. All they are interested in doing is demanding high prices and promising fake results. 

Ensure that you do thorough research before you hire an SEO agency. Look for successful case studies and ask them about some of the clients that they have helped in the past. Pay attention to the selection process and ask as many questions as possible. 

The Bottom Line

If you want to build a brand that performs on digital platforms you need SEO. Not just any SEO, but a strategy that delivers real performance in terms of improving search rankings, bringing in traffic, and helping improve metrics. 

By following the points mentioned in the list, you will be able to ensure that you find out where you are going wrong. This will help you take the necessary steps in the right direction. If you would like to raise any more questions that you might have on SEO, let us know in the comments section below. 


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Mashum Mollah is a tech entrepreneur by profession and passionate blogger by heart. He is on a mission to help small businesses grow online. He shares his journey, insights, and experiences at Social Media Magazine. If you are an entrepreneur, digital marketing professional, or simply an info-holic, then this blog is for you.

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