Business Marketing Video Marketing

5 Reasons you should be using Video Marketing for your Business

Image courtesy Pexels

With more than 99% of marketers using video in 2021 according to HubSpot, you don’t want to get left behind. Furthermore, people are increasingly opting to view online videos and 54% of them want to see more videos. 

You would therefore be crazy not to use a video maker to keep building your online presence, especially when it’s so easy to use and highly cost-effective. Toolssuch as this online video maker provide you with hundreds of business marketing templates to choose from to make life easy for you. Of course, you can then customize as you wish. Either way, don’t underestimate the power of video.

Top 5 Reasons for Using a Video Maker

People love videos because they’re so much easier to process than text. In fact, here are 5 key reasons why you can’t ignore using a video maker:

1. Reach a larger audience and Increase your Sales

Sharing the right images is a powerful way to connect emotionally to people. Colors and music impact our moods and so do images. With the right combination, people will want to spread your message and are more likely to post comments and re-share on social media. This does wonders for your organic growth.

Online videos are also an impactful way to keep connecting with your current customer base. Perhaps you want to remind them of your product or tell them about new launches? Amazingly, 73% of site viewers watch a video then follow up with a purchase, according to HubSpot.

2. Make more Impactful online videos and Boost your Brand Awareness

Making memorable online videos is all about grabbing attention. A video maker allows you to do this easily because you start with a business template. These video templates have a variety of designs with all the colors and animations you need for your online videos to stand out. 

You can then drag and drop any special content you might want to include. This is your opportunity to perhaps share some industry insights whilst showing your personality. The more human you make your brand, the more likely people will relate and remember what you stand for.

Don’t forget that you can also include customer testimonials which is another effective way to build trust and credibility. Of course, you still need to keep your online videos short and snappy otherwise you’ll lose people. Finally, use your video maker to make fun and interesting content according to what your ideal target customer would want to watch. 

3. Create a Following and Build Engagement

Most video maker tools connect easily to social media and you can upload your video directly. YouTube and Facebook are still the most widely used platforms. Nevertheless, there are many platforms out there so make sure you know where your target audience likes to hang out. Naturally, you shouldn’t spread yourself out too thinly either so don’t try to cover too much.

A useful tip for making your online video more shareable is to include an attractive or unique thumbnail. Research shows that this grabs people’s attention and makes them more likely to share the link. You might want to check how this works with the video maker you choose before you get started though. 

Regardless, your online videos are the perfect opportunity to establish yourself as the expert and to show what you stand for. If people connect to your values, then they’ll naturally help you build an engaged community.

4. Cost-Effective

Online video maker tools are highly cost-effective and actually most of them have a free basic option. You can, of course, sign up for the monthly subscription and access a lot more functionality, although this will depend on how complex you want your online video to be.

Regardless, your video editor has many tools and options to do classic editing such as trimming or cutting and pasting. Moreover, you can include animations, text, logos, and of course, your own content. 

Last but not least, some online video maker tools have varying sizes of music libraries and again, most of them allow you to add your own audio if that’s your preference.

5. Easy to Use

Finally, the most exciting part of any online video maker is that it’s easy to use. Clearly, there are some designed for beginners and others that are targeted at advanced users. Nevertheless, even the advanced platforms have basic options. You can, therefore, trial and error and develop your editing skills as you get used to your chosen online video maker.

Final Thoughts on Using a Video Maker for Marketing your Business

If you’re serious about growing your business, then you have to accept that the online world is the way to go. An online video maker makes your life as easy as you want it to be because you can simply build on the business templates they offer. 

With so many cost-effective options available, you really have nothing to lose and you’ll be able to make high-quality online videos effectively. Not only that, but your customers will thank you for it. After all, they’re asking for more online videos. So, don’t lose any more time and get creative with your favorite online video maker.

About the author


Amos Struck

Amos Struck is a publisher and entrepreneur in the stock imagery field. He focuses on providing knowledge and solutions for buyers, contributors, and agencies, aiming at contributing to the growth and development of the industry. He is a recurrent speaker at Photokina Official Stage and an industry consultant at StockPhotoInsight. Amos is passionate about technology, marketing, and visual imagery. He also holds a keen interest in WordPress related news and articles. He is a recurrent speaker at Photokina Official Stage and an industry consultant at StockPhotoInsight. Amos is passionate about technology, marketing, and visual imagery. He also holds a keen interest in WordPress related news and articles.