If you are just starting out or are new to creating content for your company’s website, these five essential SEO tips will help get your site viewed by potential clients or customers and help convert them to new business.
These tips come from the office of fellow entrepreneur and busy Philadelphia bankruptcy lawyer David Offen.
SEO Tip #1: Optimize for Mobile
This is the first tip for a reason. You can perform all of the SEO possible on your site, rank well, and get clicks, but viewers will quickly click away and to your competitor’s site if your site does not load quickly and is not optimized for the device they are using.
Mobile devices are used for half of the web searches worldwide. If you do not optimize for mobile, you are losing half of your viewers and perhaps half of your business.
Besides the site’s structure and load time, the site should be easily navigable. Drop-down menus with short page titles of one or two words work best. Make your contact button or order now button prominent.
Be sure that the font size and type are easily readable on a mobile device. You’ve seen sites where the text is too small to read on your phone or tablet and know how annoying it is. Don’t annoy your potential customers.
SEO Tip #2: Create Location Pages
Google provides a map, locations, and a list of providers near you when you search. Go ahead and search for “[your product or service] near me.” Just below the paid ads and before the #1 ranked site there is a map and a list of local providers. You want your page to appear in that list for every location you serve.
Create a separate page for each town, county, or region you wish to target. Be sure to write unique content for each page and link internally to your service or product pages from those pages using the anchor text you want to rank for.
Google will recognize that you serve the areas targeted by your location pages and will provide your company’s site as an option when people in that area search for your product or service.
SEO Tip #3: Use Your Blog to Help You Rank
You don’t have a blog? Create one on your company’s site. Blogging is the easiest way to get fresh content on your site, which Google likes, and to attract and convert viewers.
Don’t worry about having to figure out what to blog about – your potential customers are already telling you what they are interested in, and you can discover that using Google’s AutoSuggest and People Also Ask features.
When you begin to type in the search field, you may notice Google trying to complete your query or offering several queries for you to choose from in a drop-down box. These queries are commonly searched-for, and you can base a blog post on a query related to your product or service.
Include the exact language of the query, word-for-word, as the title or H2, so that Google identifies your post as answering that query.
People Also Ask
When you search for something, Google will offer you a “People also ask” field just below the #1 result. These are also commonly searched-for queries that can be used as a basis for a blog post. Be sure to include the query itself, preferably as an H1 or H2 tag.
Aim to write and publish a blog post that is relevant to your potential clients or customers once a week. Be sure to link to other blog posts and your product or service pages using the anchor text you want to rank for. Include a “call to action” at the beginning and the end of each post, directing the reader to contact you or purchase your product.
SEO Tip #4: Link Internally
The pages on your company’s site should link to one another using the anchor text you want to rank for. This not only helps with rank, but the Google bot (and your viewers!) will navigate your site more easily. Your blog posts should link to one another and to one or more service or product pages.
SEO Tip #5: Feature Reviews
Solicit client or customer reviews using any one of the many inexpensive software programs that automate this process. Typically, your clients or customers will receive an email after the conclusion of their transaction, asking them if they were satisfied with your product or service. Those answering in the affirmative will be taken to a review-submission site where they can log their positive review.
The software will then either post the review to Google or post it to your site. Be sure to feature a “Read What Our Satisfied Clients/Customers Have to Say” page on your site.
Implementing these five simple tips will increase rank, increase clicks, engage viewers, and help convert viewers to clients.