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7 Working Digital Marketing Tips for Businesses 2021

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Digital marketing is one of the most important aspects of running a successful business in today’s world. The internet has made it easier to get your message out there. In a world where the digital landscape is changing and businesses need to adjust to stay competitive, it’s essential to know what will work for your company in 2021. 

To stay ahead of the competition, digital marketing needs to be done strategically and with purpose. Here are seven digital marketing tips that are guaranteed to help make your business more successful!

Search Engine Optimization (SEO)

With over 4.6 billion people online, it’s essential to be at the top results page when potential customers search for your business.

But how can you guarantee that your website appears in the search engine results pages (SERP) when prospective customers look for things that you offer? This is where SEO comes into play.

Did you know that less than 10% of people don’t go past the second page of search results when they’re looking for something? This means that it’s vital to have an effective SEO strategy to ensure that you’re getting the maximum amount of website traffic.  

Your digital assets should be structured in such a way that they are optimized for search engines to find them easily when keywords or phrases relating to your business are entered into the search bar. SEO includes elements like keyword research, backlinks, Google my business, and metatags.  

For example, suppose you are an advertising agency in Charleston. In that case, digital assets optimized for SEO should be presented so that when potential clients search for digital marketing agency Charleston, your business is found at the top of those results.

Social Media Marketing

In today’s world of digital marketing, social media is an asset that cannot be ignored. With one-third of companies using it as a strategy and over 70% of consumers making use of its services for customer service, it’s crucial to maximize your social media presence. 

Not only do more than 25% of users spend their internet time on these platforms, but they also rely on them for connections with brands. Most users use the platforms to highlight positive shopping experiences or to post reviews about products- ensuring you get contacted by millions through your channels faster!

Social media marketing is a strategy used for building your company’s brand awareness and increasing conversions. Social media campaigns often focus on one or several platforms, depending on the target audience preferences and their platform of choice.

The variety of social media marketing platforms include Facebook, Instagram, Twitter, and Pinterest. Social media not only promotes products but also fosters relationships with the users on various platforms.


Pay-Per-Click advertising (PPC) is a digital advertising method used to direct paid traffic to a website when an ad is clicked.

With PPC ads you have the ability to target your audience by location, likes, interests, and reduce the cost of reaching your target audience. In many cases, PPC spending can lower your CPA (cost per acquisition) in comparison to other mediums. This means you’ll be able to determine how much each click costs you so that you know how effective your digital strategy is.

Although PPC campaigns require some upfront investment, it’s proven to be one of the most effective digital marketing solutions. It brings down your cost per acquisition while simultaneously growing awareness about your brand among consumers. 

Not only do businesses earn $8 for every dollar they spend on Google Ads, but users that click on ads are 50% more likely to buy a product. To date, this has yielded an impressive ROI of $2 per investment made on other platforms like Facebook or Twitter.

E-mail Marketing

E-mail marketing involves using digital messages to market various products and services. It delivers high returns on investment because it’s one of the most direct ways of building relationships with customers.  

E-mail marketing offers a way for businesses to connect with their customers on an individual basis. By sending out targeted, personalized e-mails that keep your company top-of-mind and encourage repeat purchases, e-mail increases customer loyalty and awareness, driving sales growth.

With an average ROI of 4400 percent, e-mail marketing offers the potential to increase your revenue by $44 for every dollar invested in e-mail campaigns! More than 60% of users also like weekly promotional e-mails from companies they are interested in and don’t mind being contacted via this channel as long as it’s not too often or disruptive.

For example, social media consultant Charleston, SC, digital marketing agencies can use e-mail marketing to promote digital products such as digital newsletters, digital books, or digital reports. 

Video Marketing

Video marketing is a powerful tool for increasing brand awareness, conversion rates, and company revenue. Video content appeals to current user behaviors and has proven itself as one of the most effective ways to reach target audiences. According to Statista Research & Consulting Group (2016), adults spend up to five hours per day watching videos on sites like YouTube!

Video marketing has become an effective tool of any company’s online strategy. With a video, you can improve conversion rates and generate leads while still being cost-effective. Video also acts as another form of content for e-mail or social media campaigns, which helps increase your customer base with every new viewer.

Research has found that 90% of people make purchase decisions based on what they see in a video, so it makes sense that the same technique could be applied when selling products through content marketing strategies.

Voice SEO

Voice search is becoming a new digital marketing strategy for many companies. It’s one of the newest ways to find information online, and with more people purchasing smartphones and voice-activated speakers like Amazon Echo devices, it has become an integral aspect of modern-day life.

The goal of successful optimization for these searches is to rank at position zero on Google’s SERP listings. This increases your company’s visibility among consumers and leads back to your website or landing page, where you can then convert visitors into customers that buy products from you directly through the site. This innovative approach provides both immediacy and relevancy.

Content Marketing

Content marketing is a digital marketing strategy that focuses on creating and distributing valuable content to attract target customers. It’s becoming an essential part of digital strategies for businesses designing digital content to educate, influence, or entertain potential buyers.

Content can take the form of digital books, white papers, infographics, blogs, and social media posts. 

Content marketing is best used alongside other digital marketing techniques like Search Engine Optimization (SEO) and Pay-Per-Click (PPC). SEO makes it straightforward for people to find what you’re promoting online, while PPC attracts more qualified leads so that they are ready to make a purchase when they see your product or service.

Get Started with VIP Marketing and Advertising

Getting started with these digital marketing tips can seem daunting. But, luckily you have VIP Marketing and Advertising marketing experts to help turn your business into a success story! Eric Elliott will guide you regarding strategy and execution tailored for what’s best for your company. Contact us today to get started.

About the author


Eric Elliott

Eric Elliott the founder of VIP Marketing and Advertising inspires his staff to harness their creativity and to never stop growing. He is the inspirational speaker and advisor of major growing firms in Charleston, SC.