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Improve Your SEO Strategy with These Four Analytical Tools

Looking to improve your online ranking? Well of course you are. The chief purpose of all SEO strategies is to improve visibility and drive traffic and potential sales to your website. Tracking your performance is vital to evaluate the effectiveness of your campaign and give you valuable insights as to where you may or may not need improvement.

Fortunately, there are many online tools that are designed to help you reach your SEO goals and get your site at the top of the search results. Here we look at 4 tools that will help you on your way to success.

1. SEO Site Checkup

Performing a website audit is extremely useful to ascertain the online performance of your site and this is where SEO Site Checkup is extremely useful. Offering over 30 SEO variables, this tool breaks down the data into easily understood reports and gives insights into aspects that can affect a site’s ranking and score. It also provides a very useful comparison to your competitors.

2. Google Structured Data Testing

A great way to attract more traffic to your site is by getting to the top of Google with a rich snippet. A rich snippet is when a listing in the organic search has additional information displayed alongside the description, title and URL. Google Structured Data Testing evaluates whether your site uses structured data markup or HTML Microdata and is used by SEO professionals to debug and validate structured data. It allows you to see whether a URL is being picked up in search.

3. Ontolo

Ontolo is an online tool that enables you to learn more about what your target market is looking for online. It will allow your SEO agency to improve your links and content to attract quality traffic. Backlinks are extremely important for a site to gain more authority and Ontolo helps by locating quality linking opportunities. The tool uses data from over 80 sources to find the best prospects which is then presented in an easy-to-read report.

4. SEO Browser

This tool enables you to see your website the way Google sees it, by converting pages to pure HTML. By learning how the search engines view your URL can significantly help towards achieving that top spot in the search results. Information analyzed by SEO Browser includes, meta data, headings, word count, response time and backlinks both internal and external and many more.

About the author

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Craig Upton

Craig Upton supports UK businesses by increasing sales growth using various revenue streams online. Creating strategic partnerships and keen focus to detail, Craig equips websites with the right tools to increase traffic. Craig is also the CEO of iCONQUER, a UK based SEO agency and has been working in the digital marketing arena for over a decade. A trusted SEO consultant and trainer, Craig has worked with British brands such as FT.com, DJKit, UK Property Finance, Serimax and also supported UK doctors, solicitors, builders, jewellers, to mention a few, gain more exposure online. Craig has gained a wealth of knowledge within the digital marketing space and is committed to creating new opportunities working with UK companies.