In this day and age, if you are a business trying to grow or operate better locally, having an official website is mandatory, and having your SEO done properly is a must. There are a lot of ways to boost your website on search engines, and here are 5 useful tips for you to improve your local SEO performance.
Add Location Pages to Your Website
If you service multiple locations, create location pages. Be careful when you have multiple locations because you need to create unique content for each location page. Having a page for each location you provide your service or products will increase your local SEO performance drastically. For instance, if you are an alcohol reseller in Los Angeles, having just one page under the name of Los Angeles alcohol delivery will not be enough for Google and your potential customers. Let’s say your business delivers wine, your web page should have as many location pages as the number of your delivery locations. Someone who lives in West Hollywood wouldn’t type in the words Los Angeles alcohol delivery in Google’s search bar. So make sure to specify each location where you service on your website by its own location page.
Create a Google My Business (GMB) Listing
If Google can verify that your business is legitimate, the search engine may provide you with a coveted sidebar position in Google’s local search. This isn’t merely for the sake of SEO. You may make it easier for potential customers to locate you by having reviews and keeping your contact information and operation hours up to date. Due to the upheaval in consumer buying behavior and business operations expected in 2020, consumers need to find updated information now more than ever.
Create Local Content under Other Pages of Your Website
Google is not getting dumber. This means that content authors can now write for people rather than search engines. While writing about general themes will appeal to a broad audience, it’s often more vital to narrow your emphasis and write about local or industry news to appeal to a specific audience. Promote local industry meetings, news, employees, and other instructional content on your blog to establish yourself as the local authority for your sector. Consider top-of-funnel content that extends beyond what your company sells.
If you’re a local delivery business and you’re seeking to attract new customers, build a helpful resource to assist them to get acquainted with your community. A map of local service providers or a city-wide events calendar could both be useful to your persona and offer highly relevant on-page local signals.
Optimize Your Site with Local Keywords
One of the basics of local SEO is targeting local keywords. Local keywords are pretty self-explanatory, but you should still research longer tail local keywords for your business.
For instance, if yours is an alcohol reseller in Los Angeles, you’ll want to compare search volumes for different variations of search terms like “Beer delivery in LA”, “Buy alcohol in LA” and such. You may also want to drill down into hyper-local keywords, such as “alcohol delivery services, West Hollywood.”
Get Regular Reviews from Happy Customers
You’ll want “votes of validation” as your business grows that you’re who you say you are, doing what you say you do, and being where you say you’re located. It’s also a plus if people are raving about your products and services.
Reviews, on the other hand, are an excellent way to accomplish this. When search engines are trying to figure out what the best results are for a given search query, they’ll evaluate a lot of elements in their algorithm, and the number of reviews you have on Google, Yelp, and Facebook will all be taken into account. Also having an App for your business will also accumulate some reviews on your website as well as other platforms. So if you are delivering alcohol to your customers, don’t satisfy with a website and have your alcohol delivery app ready to be reached for your potential and regular customers.