E-mail marketing has not gone out of style. In fact, some brands get most of their sales from them, as they use mailings as their main online marketing tool. How do they get such results? They have understood what their clients need and are providing it to them. But first, they have built their database. Here is how you can do the same for your own e-commerce.
The Key: Enlarging Your E-mail Database at All Times
If you want your mailing campaigns to deliver, you first need to create a large database of e-mails. Otherwise, it will never have a serious boosting effect on your sales, when sending out your campaigns. An efficient campaign, whether you are looking at digital or physical marketing, will bring back a return of four percent of the people who have seen your ad. In other words, if your mailing list consists of a hundred names, getting four of them to go to your website and buy a product or service would be considered an efficient campaign. But in terms of what it would bring back moneywise…probably not so much (depending on the field you work in). But if your database contains 100,000 names, then you should be expecting about 4,000 visitors. That should definitely make your sales and special events beneficial.
The Right Strategy for a Successful Campaign
Digital marketing can be quite complex when it comes to email campaigns or even business newsletters. Finding a specialist to help with the strategy should be the first step for anyone starting to use online marketing. You need to create the text and then the design, in order to reach the goals you’ve set for yourself, before launching a mailing campaign.
But it doesn’t stop there. Once the campaign is fully completed, you will need to monitor and then analyze the results. Otherwise, you won’t be able to understand what you did right or wrong so that you can adapt accordingly for your next e-mail campaign.
Find the Right Amount of Time between Each Mailing
Some brands use e-mailing on a daily basis. But to do so, you need to have something to say, that will be of interest to your readers. Otherwise, you will only become a bother, and they will ask you to be removed from the mailing list. Each name on such lists is worth a lot in terms of research and development, so don’t make the mistake of treating any of them lightly.
It is often best to err on the side of cautiousness when it comes to e-mail campaigns. If subscribers receive news on a monthly basis, it will be sufficient to keep them interested, but not so much that they want to stop receiving information. It is a balance that you often need to define through time, according to the reaction you get back. It is best to use social networks daily and e-mail campaigns for important information, sales or announcements.