So, you’ve built an awesome-looking website and enhanced it using high-quality content. You’ve even used search engine optimization (SEO) to get more organic traffic. But attracting a ton of website visitors isn’t going to be enough. If you want to skyrocket sales and revenue, you need a steady influx of active leads.
Your website isn’t simply a tool for amplifying brand awareness and authority. When judiciously used, it helps populate your sales funnel with qualified leads. These are people who have searched for information related to your product/brand and are more likely to purchase from you.
But using your website for lead generation takes more than adding a simple call-to-action (CTA), such as “Get in Touch” or “Click Here” on the home page.
Using Your Website for Lead Generation
When it comes to optimizing your website for lead generation, most designers would suggest adding pop-up boxes, opt-in forms, and other elements for collecting contact information. What they don’t tell you is that it takes more than a compelling CTA to convert website visitors into leads.
That’s why it is important to work with an experienced website design agency that specializes in lead generation. They’ll help you identify and leverage various touchpoints that your potential customers use while browsing your website. Also, they’ll help you test various types of CTAs, copies, forms, and other elements to identify the most effective ones.
In the following sections, we’ll discuss a few effective yet lesser-known ways to generate qualified leads from your website. Let’s get started.
1. Showcase Your Contact Number
Highlighting an official contact number on your website won’t compel visitors to call you. However, it could go a long way to help you establish trust and credibility. It’s a simple gesture that helps establish a direct line of communication.
While website visitors will continue to submit their queries and contact details using lead forms, they’ll rest assured knowing you’re only a phone call away. It’ll help you stand out from your competitors, and motivate potential customers to consider purchasing from you.
2. Leverage Live Chat
Most business owners perceive live chat as a feature that simplifies customer support. It helps you provide instant resolution to customers’ queries and grievances. That, in turn, improves customer satisfaction.
But your website’s live chat feature offers more potential than being a simple customer support channel. When correctly implemented, it can help start meaningful conversations with website visitors. That increases their chances of converting into leads.
Start by consulting your website design agency to find a robust widget/plugin to implement the live chat feature on your website. You don’t have to make it available across all web pages. Instead, integrate into the pages that attract maximum traffic. These include the home page and product/service pages.
The next step is to craft a simple and meaningful message that’s automatically displayed when visitors reach a web page. Instead of using a generic welcome message across the website, tailor it according to the needs and pain points of consumers visiting a particular web page.
Another clever tactic is to integrate AI-powered chatbots with the live chat feature. Chatbots use predefined scripts to generate automatic replies to messages/queries from website visitors. They can be instrumental in nurturing your target audience, and steering them towards relevant lead magnets or landing pages.
3. Use Personalized CTAs
In 2021, the only way someone isn’t aware of the benefits of using well-written CTAs is if they’re living under a rock. Any website design company worth its salt will tell you that attractive CTAs are indispensable for conversions and lead generation.
But using run-of-the-mill CTAs, such as “Click Here”, “Download Now”, “Register Here”, etc., will no longer make the cut. Instead, you need to make your CTAs stand out with dynamic content and personalization.
Work with your web design agency to develop CTAs that can be tailored for individual website visitors. For instance, you could include names or job titles in CTAs for repeat visitors.
Also, make sure the CTA highlights the value and benefits of taking action. Use bold colors and clear fonts to make your CTAs easily recognizable.
4. Highlight Testimonials and Reviews
Client reviews and testimonials are a mark of trust and credibility. It tells new website visitors that you’re running an established business that knows what it’s doing. Also, it helps them learn more about your brand from the experience of existing customers.
All these factors encourage them to share their contact information with you and consider purchasing your products.
That’s why it is important to add testimonials and reviews to the home page, as well as product/service pages on your website.
High-quality leads are the driving force behind every successful business. The right website layout and design can go a long way to facilitate qualified generation. From personalized CTAs and client testimonials to live chat and chatbots – you can use various tools to convert website visitors into leads.