Social Media Social Media Marketing

The Significance of Social Media for Business Growth in Today’s World

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To prosper in today’s digital environment, a social media presence is no longer an option for any business, whether massive or small. If you operate a business, your first goal should be to plan and strategize ways to assure the efficiency and growth of your organization. 

Social media can help with that. Social media is an essential component of your company’s marketing strategy. It’s a crucial method for reaching out to customers, gaining valuable insights, and developing your brand. And if you want your business to survive, you should take advantage and capitalize on this opportunity. 

Undoubtedly, social media is essential, with 80% of business executives saying it is an absolute necessity for their business and 91% of executives planning to increase social media marketing budgets. Now, let’s discuss why that is so.

1. Increased Online Presence

It’s a simple fact that if people are unaware of your business, they cannot become customers. Social media can increase your online presence because it has a vast audience base.

It is estimated that 4.55 billion people, 57.9% of the world, use social media. This provides a massive audience for you to market anything to anyone. You can expand your online presence to skyrocket brand awareness with this audience base. Social media platforms like Instagram report having 60% of users finding new products on their platform. According to a study, 33% of online customers say social media is their primary way of finding new products to purchase. 

2. Build Authenticity

Having a large online presence not only increases your brand awareness but will also increase your authenticity as a brand. Authenticity is an essential aspect to consider for conversion rates. According to Growth Gurus, 63% of online customers are more likely to buy from a brand with an informative social media presence. 

Look for ways to display your knowledge as a thought leader in your industry by increasing your company’s social media with valuable material, for example. It will indicate that your company adds value to their lives, and with that, you will be able to develop trust in potential customers.

3. SEO Enhancements

According to research conducted by CognitiveSEO, after analyzing 23 million social media posts, they found strong evidence of a link between organic search engine rankings and social media engagement. The number of shares, likes and comments are vital signals that Google and many other large search engines evaluate search engine rankings.

This is because increased amounts of social media engagement will most likely lead to your brand being mentioned many times or an increase in direct website visits, which is the single most important determinant for SEO, according to an analysis conducted by SEMrush.

4. “Humanize” Your Business

Humanizing your business is an important aspect of social media. This simply means your company is making genuine human connections. It has been proven that introducing your followers to the people who make up your firm and demonstrating how existing customers use and benefit from your products increases conversions. 

This will also contribute to authenticity, and authenticity fosters trust. In turn, trust increases marketing responsiveness and organic promotions. Needless to say that social media is the ideal place to be authentic! 

You can humanize your brand by demonstrating how you embrace your brand values, how your product works in real life, and how you prioritize the interests of your employees and customers. These are all excellent ways to increase conversions.

5. Provide Support

Social media platforms have successfully bridged the gap between businesses and their customers. Many consumers now use Facebook or Twitter to solve problems or locate information rather than phoning a customer support number. 

You can build your reputation as a caring brand by providing support via social channels, by developing a system for tracking customer thoughts, questions, and criticism on social media, going out of your way by being positive and helpful, listening to feedback and making customers feel heard.

According to Sprout Social, 78% of customers are willing to buy from a business after a positive experience on social media, which will further increase the conversion rate. 

6. Opportunities to Partner with People

Collaboration with influencers – people who have a significant social media following and can bring that following’s attention to your brand – is a key approach to drive social word of mouth. 

“Adore Me” teamed with influencers for a series of unboxing videos on Instagram and noticed a significant increase in traffic from content shown directly on the influencers’ feeds. This included doubling the click-through rate and a 7% increase in conversion rate.

You can also network and partner with other companies in your industry. For instance, you could make an appearance on someone’s podcast, have a featured article posted on another company’s blog or use branded partnerships to create cross-promotional giveaways. Collaborations with other brands and influencers on social media can open doors for your company to grow.

7. Learn More About Your Audience

In real-time, social media generates a massive amount of data on your customers, including demographics, what they are generally interested in, their buying patterns, and a lot more. You can utilize that data to make better business decisions. 

All major social media platforms include statistics that show demographic data about the people who engage with your business. This might assist you in better modifying your social media marketing plan to communicate directly to your target demographic.

8. Keep an Eye on the Competition 

It’s also crucial to be aware of what others say about your competition. Tracking competitor mentions, for example, may indicate issues with their products or services that you may reach out to address, resulting in new buyers. When your competitors introduce new items, launch discounts, or release new reports or statistics, you’ll also be informed.

9. Utilize Ads

Social media advertising is a low-priced approach to promote your product or service and share content. It also provides advanced targeting tools, allowing you to reach the ideal audience while maximizing your reach. 

You may construct customized messages that best speak to different groups of potential buyers using ad targeting choices such as demographic information, region, language, and even online behaviors, and only pay for the exact viewers you want to reach. Retargeting is also used to attract a large number of high-quality customers. Almost 

70% of online shopping carts are left abandoned. These people have already visited your website, looked through your offerings, and decided what they want. Shopping carts are abandoned for various reasons, but someone who has exhibited this level of interest in your brand should not be overlooked. Utilizing target ads often results in increased ROIs.


If you haven’t before, after reading this article you surely understand why social media usage is no longer an option but a necessity. Businesses around the globe are increasingly leveraging digital tools like social media to enhance their marketing efforts. 

Being a business in this day and age can be highly beneficial if entrepreneurs, marketers, and bloggers take advantage of social media platforms to the fullest.

If your business is not yet leveraging social media, you must start to apply the aforementioned strategies as soon as possible to reap the benefits and not fall behind the competition.

About the author


Joel Lim

Joel Lim is the Founder of Defiel, Kids for Finance, and Marketer at atlasGO. He is an expert in the industry of marketing.