Marketing Social Media Marketing

How to Do Content Marketing in 2022

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The trends in the content marketing space fluctuate each year according to the happenings in the digital and real worlds. In the last couple of years, the pandemic has drastically changed the digital world and, thus, content marketing. 

Firms and businesses must adapt to these changes; otherwise, it can be detrimental to their growth. According to the Content Marketing Institute, 80% of B2B marketers have a content marketing strategy. However, a content marketing strategy is not enough. 

Marketers should implement the right content marketing strategy according to the changing times. This may include AI content creation, targeting your audience’s emotions, maintaining good quality content, and more. 

Best Content Marketing Tips for 2022

Here are the content marketing trends that every marketer should focus on for more and more conversion in 2022:

1. Using Interactive Content

The more your audience engages and interacts with your content, the better content experience they have, resulting in conversions and leads. 

How can you offer them content that is engaging and interactive?

You can use infographics, quizzes, questionnaires, polls, and interactive ebooks. Adding them to your landing pages or social media platforms can be a great marketing strategy. 

2. Moving Towards Empathetic Content Marketing

Audiences engage more with empathizing and emotional content. That is why it is essential to know your audience inside out. You need to view them not just as customers but as humans with emotions, perspectives, and lifestyles. 

This will help you create a content strategy that ideally suits the needs and desires of your audience. When the audience feels seen by you, it engenders more authentic relationships. That is why empathetic and emotional content is the key to any successful content marketing strategy. 

3. Utilizing AI Technology

Artificial intelligence is gaining a lot of attention when it comes to content marketing, and its usage will only increase in the upcoming years. AI content writing helps build a much more effective and efficient content strategy when integrated with human efforts.

Numerous content writing tools employ AI content creation to save time and resources and better the customer experience. Instoried is a content writing software that helps you add empathy to your content, making it more engaging. It also comes with an article plagiarism checker that will help you write original content for your blog.

4. Prioritizing Quality Content

Customer experience is one of the essential criteria for digital marketing strategy, and when you prioritize quality content, you ensure a great customer experience. Providing quality content to your audience is possible when your research is up to the mark.

Staying up to date with the latest happenings in the industry and what your target audience seems to be interested in at the moment is critical. Instead of churning out mediocre content every day, make sure your content is unique, even if that means you share content weekly. Do not forget to check your content for plagiarism and grammatical errors. 

5. Webinars and Live Videos

During the pandemic, viewership for webinars and live videos saw rapid growth. Due to the convenience and ease involved with them, they will be a top trend for years to come. 54% of B2B professionals watch webinars every week. They also add authenticity to content and help brands offer an interactive customer experience. 

Businesses can succeed with webinars and live videos when they provide a genuinely engaging experience without promoting their products and services. 

6. Video Marketing

Video has been the rising star in the last two years. 76% of marketers called ‘video’ the most effective content format in a recent survey conducted by Hubspot.

In fact, video marketing is only going to become more important. Brands need to learn to stand out in this content marketing format. You can do that when you create videos that form deeper connections with your audience and capture their attention instantly. 


As the world has almost completely shifted to digital, there will be a lot of new and innovative content marketing strategies gaining momentum in 2022. 

Brands will be shifting towards empathetic, interactive, and quality content and using AI for various content marketing needs. Video marketing has been one of the top trends in the last few years, and it is likely going to stay that way because of its ability to drive high engagement. As an extension to video marketing, webinars will grow exponentially, and businesses will use them as a marketing channel.

Marketers should keep track of these content marketing trends and incorporate them into their marketing strategy. The earlier you prepare for these trends, the more you will stay ahead of the competition.

About the author


Sakcham Tiwari

Sakcham is a creative content writer for Instoried. She has a master's degree in Digital Publishing from Oxford Brookes University. She has worked for many websites, blogs, and digital magazines. When she is not writing articles and content, she is immersed in books, scribbling poems, watching Netflix, or just scrolling through Twitter.