With millions of apps related to every niche just a swipe away, it has become more challenging than ever to make your mobile app stand out from the crowd. You may have developed an impressive app utilizing your complete resources, but your efforts are pretty much wasted if not approached by users. Hence, app marketing is one of the most vital steps, involving detailed planning and target market analysis, to popularize your application among the audience.
Mobile app marketing is a comprehensive strategy including various stages, ranging from the pre-launch phase to the acquisition and retention stages. Here are some golden tips to enhance your app’s user exposure.
1. Market research – Understand your users
Market research is essential in the early development stages to meet your long-term objectives. Besides several other things, researching your ideal user can help you design the marketing strategy accordingly. To thoroughly comprehend your target audience, you should start by drafting some key questions and answering them to optimize your decisions. For example:
- What is the major and prevalent issue that this targeted user-base experiences? How will your app address it?
- What type of content and interface (UI) does this audience prefer?
- Which platforms and influencers are most popular among this audience?
- How are your competitors dealing with the same customers? What are their monetization model, offered services, and marketing strategy?
Such information can help reform your approach and business design, to attain optimal results.
2. Influencer or affiliate marketing
Promoting your brand with the help of influencers is one of the most cost-effective marketing strategies. As influencers have an established following, you can stipulate the authenticity of your mobile app and promote it by forming a partnership with them. That being said, you should always try to find the people with the most engaged audience related to your app’s sector; otherwise, you may not see results. For instance, financial trading apps can be advocated best at reputable platforms with a large following of trading enthusiasts. Selecting the right influencer for your brand can help you achieve astounding results by giving less and gaining much more.
3. Develop a landing page
Creating a visually appealing and SEO-optimized landing page for your app is another acceptable marketing approach, falling beyond the “mobile-specific” scope. A landing page allows interested individuals to get more information about your brand, helping them decide. You can add download links to your app, as well as screenshots of your app’s layout, and highlight primary services, establishing a clear call to action on this page.
4. App store optimization
App store optimization refers to the process of increasing your app’s ranking so it can be easily visible in the app store. A good optimization depends on the selection of keywords and titles and the number of positive reviews, among many other factors. Adding to-the-point & catchy descriptions and relevant screenshots or videos also come under the umbrella of app store optimization, leading to an improved rank and more downloads. Once your app is displayed in the top results, it has the potential to be discovered by more and more people, leading to a snowball effect.
5. Offer referral bonuses and arrange giveaways or limited time offers
By offering several promotions and giveaways, you can gather many new users along with retaining the already-present clients. Conduct interesting contests and referral bonus campaigns to encourage the users to download your app and keep re-visiting it. It is undeniable that people get more enticed by limited-time sale offers and bonuses in each industry.