Link building is the process of acquiring inbound links from other websites to your own website. Search engines like Google use these links as a measure of how important and trusted you are online. The more quality, relevant backlinks you have, the higher you’ll rank for any given search query.
It’s not just about getting other sites to link back to you, but also about earning those links by providing value in your online presence. This ensures you’ll have good organic rankings for your website as well as an increased likelihood of driving traffic to your site.
There are a few different ways to build links, and each has its own benefits and drawbacks. In this blog post, we will discuss the top link-building methods that are known to be effective in increasing website rankings.
1. Guest Posts
One of the best ways to build links is to guest post on high-quality websites. When you guest post, you write an article for another website in your industry. Generally, in the content, you can include a link back to your own website.
If you want your guest posting to be effective, you should first make sure that the website is high-quality. You can check the domain authority of a website using a tool like Moz. The higher the domain authority, the better!
You should also make sure that the website has a good link profile. You can check this using a tool like Ahrefs. If a website has a lot of links from low-quality websites, it’s probably not worth your time to guest post on that site.
Once you’ve found a high-quality website to guest post on, you should reach out to the site owner and pitch them your article idea. If they accept your article, you can write and submit your post. Be sure to include a link back to your website within the content or in the author’s bio.
2. Linkable Assets
Another great way to build links is to create linkable assets. Linkable assets are pieces of content that other websites will want to link to.
Examples of linkable assets include:
- eBooks
- Whitepapers
- Infographics
- Templates
To create a linkable asset, you should first choose a topic that is relevant to your industry. Then, you should create something that would be valuable for other website owners, such as an eBook or infographic.
You can find bloggers to reach out to by using a tool like BuzzSumo. Just enter your topic into the search bar and it will show you the most popular pieces of content for that topic. You can then contact the website owners and ask them to link to your asset.
3. Comments on Relevant Websites
Another great way to build links is to leave comments on relevant websites. When you leave a comment, you can include a link back to your own website. This is a great way to get links from high-quality websites.
To find websites to comment on, you can simply use Google. Just enter your keywords+”leave a comment” into the search bar and the results will show you all of the blogs where you can share your thoughts.
When leaving a comment, be sure to add value to the conversation. Don’t just leave a link and run! Website owners are more likely to approve comments that are helpful and add value to the discussion.
4. Broken Links Building
Broken link building is a great way to get links from high-quality websites. In this link-building method, you find broken links on high-quality websites and then you offer to replace the broken link with a link to your own website.
This is a great way to build links because it’s helpful for both parties involved. The website owner gets rid of a broken link, and you get a link from a high-quality website. Everybody wins!
To find websites that have broken links, you can use a tool like Ahrefs. Just enter your keywords into the search bar and then click on the “Broken Links” tab. This will show you all of the websites that have broken links related to your keywords.
You can then reach out to the website owner and offer to replace the broken link with a link to your own website.
5. Resource Page Link Building
Resource page link building is another great strategy to build links. In this method, you find websites that have resource pages, and then you offer to be included on their resource page.
A resource page is a page on a website that includes a list of helpful resources related to a certain topic. For example, if you have a website about gardening, your resource page might include links to helpful articles about gardening, garden supply stores, etc.
To find websites that have resource pages, you can use Google. Just enter your keywords+”resource page” into the search bar and the results will show you all of the websites that have resource pages related to your keywords.
You can then reach out to the website owner and offer to be included on their resource page.
6. Expert Roundups
An expert roundup is a blog post that includes input from multiple experts on a certain topic. For example, if you were writing an expert roundup about gardening, you might reach out to multiple gardeners and ask them for their input on the best gardening tips.
You can then include their input in your blog post, along with a link back to their website. This is a great way to get links from high-quality websites because you’re providing valuable information that they can share with their readers.
To find websites that have done expert roundups, you can use Google. Just enter your keywords+”expert roundup” into the search bar and the results will show you all of the websites that have done expert roundups related to your keywords.
You can then reach out to the website owner and offer to be included in their next expert roundup.
7. Business Directories
Business directories are websites that list businesses in a certain category. For example, Yelp is a business directory that lists restaurants in a certain area.
If you have a business, you can list it on business directories to get links back to your website. This is a great way to get links because it’s a simple way for people to find your website.
To find business directories, you can simply use the search on Google. Just enter your keywords+”business directory” and the results will show you all of the websites that have business listings related to your keywords.
You can then register and proceed in adding your business details, together with your website URL.
8. Brand Mentions
A brand mention is when someone mentions your brand name, product name, or website URL without linking to you. For example, if someone publishes an article about your product but doesn’t include a link to your website, that’s a brand mention.
Brand mentions are a great way to get links because you can reach out to the person who mentioned you and ask them to link to your website. This is an effective way to get links because you’re not asking them for anything other than what they’ve already done.
To find websites that have mentioned your brand without linking to you, you can use a tool like BuzzSumo. Just enter your keywords into the search bar and then click on the “Mentions” tab. This will show you all of the websites that have mentioned your keywords.
You can then reach out to the website owner and ask them to link to your website.
9. Competitor Backlinking
Competitor backlinking is when you find websites that link to your competitor’s website and then ask them to link to your website instead. This is a great way to get links because you’re already targeting websites that are relevant to your industry.
To find websites that link to your competitor’s website, you can use a tool like BuzzSumo. Just enter your competitor’s URL into the search bar and then click on the “Backlinks” tab. This will show you all of the websites that link to your competitor’s website.
You can then reach out to the website owner and ask them to link to your website instead.
You can also use the competitor research strategy to find link-building ideas and replicate them for your website.
10. Backlink Exchange
Backlink exchange is when you link to someone’s website and they link back to yours. This is an effective method to get links because you’re guaranteed a link if you link to someone else’s website.
To find websites that are open to exchanging links, you can use Google. Just enter your keywords+”link exchange” into the search bar and the results will show you all of the websites that are looking for link partners.
You can then reach out to website owners similar to yours and ask them if they’d be interested in exchanging links.
Final Words
These are just some of the many methods you can use to build links and increase your website’s ranking in search engines.
Just remember to focus on quality over quantity, and always add value when you’re link building.
If you have any questions, feel free to leave a comment below and I’ll be happy to help.
Thanks for reading!
