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10 Easy TikTok Strategies for 2022

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TikTok is no doubt the fastest growing social media platform. It has been downloaded over 2.5 billion times and has more than 1 billion active users.

What is TikTok?

TikTok is a social media app where users can share short videos of themselves. The app is extremely popular with teenagers and young adults.

TikTok’s popularity, especially among young people, has a lot to do with the presence of common celebrities, the super-smart algorithm, and the emphasis on local material like state competitions.

If you are not on TikTok, you are missing out on a huge opportunity to reach a new audience. TikTok has a lot of features focusing on video. Many other platforms are copying from TikTok to engage their users.

Many companies want to kick start their journey on social media, while traditional platforms, like Facebook and Instagram, are overly crowded. TikTok is an attractive choice if you want to target a younger audience, i.e. Gen Z.

Here are 10 east strategies for marketing your business on TikTok in 2022:

1. Create Engaging Content

This looks like a cliche but this is true. TikTok has the highest social media engagement rates per post, leading others like Instagram and Facebook.

The key to success on any social media platform is creating engaging content. On TikTok, this means creating short videos that are creative and entertaining. Think outside the box and be creative with your content. This is what will capture people’s attention and get them to follow you.

On the other hand, you need to also understand your audience and community before you can create content for them. Despite the fact that you want to market your product, how the content can be relevant to your potential customers is the key consideration in this era.

2. Use Hashtags

Hashtags are important on social media platforms, like Instagram and TikTok, because they help people find your content. When you use relevant hashtags, your videos are more likely to be seen by people who are interested in what you have to say.

It’s now more important than ever to utilize hashtags as your main keywords when targeting TikTok content videos since Google has indexed them. So the hashtags are not only for users within TikTok to discover your content, it is also serving the purpose of SEO on Google.

When it comes to SEO, we all know how crucial keywords are despite those many SEO tools that can help you rank on Google. If you include relevant keywords in your content, it will make your brand more discoverable.

It’s critical to experiment if you want to boost your TikTok followers. Keep trying different hashtags until you discover the best ones for your brand.

3. Use TikTok Ads

TikTok offers a variety of ad formats that can help you reach your target audience. You can use video ads, brand takeovers, and hashtag challenges to promote your business on TikTok. However, TikTok ads is certainly not a low-cost option.

You can start by creating a TikTok Ads account. After that, you will need to create your ad campaign and select your target audience.

TikTok offers a variety of targeting options, including location, interests, and behaviors.

Once you have created your ad campaign, you will need to create your ad. TikTok offers several ad formats, including video ads, brand takeovers, and hashtag challenges. Choose the format that best fits your goals and budget.

4. Collaborate With Other Users

TikTok is all about collaboration. You can collaborate with other users to create viral videos. This is a great way to reach a new audience and get more people interested in your brand.

Also, collaboration is a good way to get your brand associated with some brands or KOL’s with a value that your brand also shares.

When you collaborate with other users, make sure that you choose people who have a similar target audience as you. This will help ensure that your video is seen by people who are interested in what you have to say.

5. Use Analytics

TikTok offers a variety of analytical tools that can help you track your progress and see how your videos are performing. These tools can help you optimize your content strategy and ensure that your videos are reaching the right people.

Make sure to check your TikTok analytics regularly so that you can see how your videos are performing and make changes if necessary.

One of the important sections is called “follower insights”. It gives you information about the people who follow you, including their age, gender, location, and interests. This information can be very valuable in helping you create content that appeals to your target audience.

Another section is “follower activity” where you are able to see your followers’ activities by the hour and by day. This information can help you determine the best time to post your videos.

6. Redirect Your Audience to Your Website

Your website is still one of the best assets for your brand on the internet. You should still try to use your TikTok profile to drive traffic to your website.

Make sure to include a link to your website in your bio and in the description of your videos. You can also include links to specific pages on your website in the comments section of your videos.

A company’s website gives clients confidence. Not only that, but when you create a website funnel for your target audience, you establish your authority. Analyze how your consumers engage with your brand using the data from your website funnel.

7. Experiment With Different Content Formats

TikTok offers a variety of content formats that you can use to promote your brand.

Some of the most popular content formats include challenges, lip syncs, and comedy sketches. Challenging other users to do something is a great way to get people interested in your brand.

You can also try lip syncing to popular songs or doing comedy sketches. Be creative and experiment. Many influencers have tried various content formats before they have a viral video,

8. Cross-promote Your Video Contents

It’s critical to cross-promote your video material in your TikTok SEO plan. Don’t squander the number of followers you have on other social media platforms.

Post your TikTok stuff on platforms where you’ve established a following audience. Post your TikTok material on Twitter and Facebook if you have one. Encourage your followers to go to your video by inviting them to do so.

Include a link to your TikTok profile in your email signature. If you have a blog, make sure to include a link to your TikTok profile in your author bio. All these will have a multiplier effect.

9. Add Subtitles to Your Videos

Subtitles are an essential part of any video content, especially if you’re targeting a global audience.

TikTok offers automatic subtitles for all videos in English, but you can also add subtitles in other languages.

This is a great way to reach a wider audience and get more people interested in your brand.

10. Post Regularly

TikTok tends to reward those who post regularly on the platform.

If you want to grow your following and get more views, make sure to post videos on a regular basis.

It’s a good idea to post at least one video per day, but you can also post multiple videos in a day if you have the time and resources.

Wrap Up

These are just some of the things you can do to improve your TikTok marketing strategy for 2022. If you follow these tips, you should see a significant increase in your TikTok following and engagement.

It’s only a matter of time until your business has an online presence. As more brick-and-mortar companies put resources online, consumers’ purchasing habits will change.

To stay on top of the game, you need to increase your online visibility. Other than pushing hard on a budding social media like TikTok, you will need an optimized website and an SEO strategy in place. You can even follow a SEO audit checklist to see how well your website is performing.

It is easy to kick start your TikTok journey. What don’t you just get started now? Leave a comment and tell us how it goes!

About the author


Alan S Lui

Alan S Lui is a marketing and CRM expert. He was previously Chief Marketing Officer of Fusion Bank, a digital bank Alan launched in Hong Kong. Before that he was Chief Operating Officer of Asia Miles, Asia’s leading loyalty program with 12 million members. You can find more of his insights on alanslui.com and connect with him on LinkedIn.