Social Media Social Media Marketing

10 Ways to Boost Your Small Business’s Social Media Presence

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Small businesses can significantly benefit from an established social media presence, no matter how big the competition is. And best of all, there are many ways to achieve it! From choosing the best social media platforms to creating educational and entertaining content, here are ten ways to boost your business’s social media presence: 

Pick the Best Social Media Platform

Since you’re running a small business, you likely already have a lot on your plate. As a result, it can be challenging to keep up with all the social media platforms available. So, see which networks work best for your brand, niche, and overall business for the best results. This way, you’ll be able to focus on growing your audience and not waste any time. 

Regardless, don’t pressure yourself too much and focus on one or two platforms that’ll give you the best return on investment.

Stay Up-to-date With the Trends 

You don’t need to keep tabs on everything that becomes viral, even if paying attention to social media trends is ideal. It’s better to understand what the people are searching for when exploring their social media channels. This way, you may be able to develop relevant content that’ll resonate over time. 

Develop a Strategic Plan

Develop a plan once you know what’s trendy on your preferred social media platform. It’s best to have a plan before posting anything. It lets you determine the best type of content you need to publish at certain times or what target audience will benefit your business the most. 

Regardless, creating and following a plan can help you stay engaged with your audience while maintaining a professional look.

Always Consider Your Audience When Making Content

One of the best ways to boost your small business’s online presence is by creating content around your audience. After all, your audience will always be your priority, no matter the niche. So, make an effort to know what they like and dislike and adjust your content. 

Generally, here are some of the things you should know about your audience:

  • Age
  • Gender
  • Region
  • Goals
  • Hobbies
  • Needs
  • Concerns

But regardless, remember to ensure your posts always contain valuable info. 

Skip the Fluff, Be Straightforward

Being straightforward is necessary for small businesses as it lets you stand out even against the big names in the industry. So, if you stay ultimately clear with yourself and your audience, you’ll have the best chance of success with any social media project. 

Also, though it’s good to keep up with the trends, being everything all at once on all platforms isn’t viable for any small business. To conclude, concentrate on a topic that you can communicate, discuss, and develop short and long term to establish a path that your audience can follow.

Take Advantage of Powerful Images To Capture the Audience’s Attention

When making content, make them so compelling that people can’t help but stop and have a second look. It’s easy to get hooked on the noise on social media, so standing out as a small business can be challenging. Luckily, you can draw attention by using powerful and eye-catching imagery showing what your business is all about. You can also hire a web design agency to create a stunning and attention grabbing website design for your business.

Create Content With Passion

Regularly creating and publishing new content is one of the most challenging aspects of any social media campaign. And as mentioned earlier, trying to be everything at once isn’t the most viable option. That’s why small business owners should focus on a topic they’re interested in. 

After all, it’s easier to offer relevant info to the readers if they’re also passionate. Not to mention, there’s a chance that they may share the same passion as you!

Automation is Key

After creating engaging, eye-catching, and educational content, it can be tiring to manually post each one every day. And even if you’re running a small business, it takes a lot of time and commitment to stay active on social media. Therefore, it’s best to automate your postings!

You can now automate your posts with automation tools, keeping you engaged and active on any social media platform. You can automatically schedule posts up to days, weeks, or months in advance.

Build and Maintain a Good Relationship With Your Audience 

As crucial as content is to build an online presence, it’s not always enough to just upload your material and walk away. Remember, the best way to appeal to people is to converse, build, and maintain a relationship with them. After all, most customers like going back to a brand that understands and appreciates them. 

So, try to generate exciting and educational content to connect more with your audience and boost engagement. You’ll be able to cultivate the relationships you desire to build and earn the trust of your target audience. 

Moreover, you don’t need to overcommit as simple gestures such as replying to comments on posts are enough to appeal to a customer.

Appreciate Those Around You

Finally, the most crucial thing to remember when establishing a solid online presence as a small business is that everything’s not solely about you—and your brand! So, instead of showing off your or your brand’s achievements, grab the chance to make significant connections with the individuals who helped and supported you throughout your career. 

You can show your appreciation for those people by following, liking, or sharing their posts. And not only will this be a chance to show your gratitude, but it’ll also make others grateful. As a result, these individuals will likely continue supporting your business endeavors. 


Establishing a solid online presence is challenging, especially as a small business. Unfortunately, there are no shortcuts, so if you’re looking to grow, take it slow and keep the listed tips in mind. With these, you should be able to expand your business long-term in no time!

About the author


Jericho Miles