Business Email Marketing

9 Top Email Marketing Tools for Small Businesses

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Email marketing is one of the most widely used digital marketing strategies. It is a cost-efficient, simple, clear, and successful way to communicate with prospective customers. Email marketing can significantly boost your profits if used in the right manner. For every $1 spent, email generates $42, which is an incredible 4,200 percent return on investment.

While email marketing can be a successful venture, there’s a lot you must do to ensure that your messages reach the right audience and turn leads into customers. Email marketing tools can make your job easier and automate several tasks to increase your chances of success.

There are numerous email marketing software solutions available, with the majority of them offering flexible capabilities that can be tailored to practically any market.

Picking the right email marketing tool can have a significant impact on how successful your campaign is. Let’s take a look at the best email marketing tools to help you make an informed choice.

1. ConvertKit

For expert bloggers, writers, and entrepreneurs, ConvertKit is a powerful email marketing tool. It is both simple to use and tremendously powerful. ConvertKit’s distinctive aspect is that it lets you give content and rewards to anyone who signs up for email newsletters. It also has simple auto-responders that let you generate drip emails using its emailing platform.

You can quickly segment your customers into truly interested people and those that have already paid using ConvertKit. This enables you to enhance conversions by sending personalized automated emails. 

ConvertKit allows you to create and execute email campaigns with the smoothness and versatility you want. It provides excellent performance and efficiency and the ability to automate tasks and create a customer channel. In comparison to other email marketing tools on the market, ConvertKit is far more affordable.

Unlike conventional email marketing solutions that need extensive HTML knowledge and coding, ConvertKit offers a simple, drag-and-drop interface for creating emails. There’s also an automated tool that lets you see your entire channel structure. ConvertKit’s premium version ranges from $29 – $4,000, based on how many followers you have.

2. GetResponse

GetResponse is an online marketing tool for small businesses and those that have recently launched a new venture. Huge companies like UNICEF and Ikea also use it to create strong, simple emails within one easy-to-use interface.

GetResponse is a terrific email marketing tool to invest in because you can use it for other marketing requirements. Landing page optimization, conversion channels, and automation are examples of this.

You can customize your email subject headings using information like the recipient’s identity, birth date, and postal code with GetResponse. Simply pick this while composing a subject line, and it will be applied to all the contacts you’re emailing. You can add contacts one after the other by providing their email ID.

You can even add contacts to lists so that you won’t have to organize all of your contacts immediately after they’ve been uploaded. Making lists with GetResponse is incredibly simple. Consumers can see the titles of your lists when they subscribe or unsubscribe, so be sure to make them concise.

3. Mailchimp

Mailchimp is a well-known and well-respected email marketing platform. This top-rated mail service is ideal for freelancers, small-to-medium-sized enterprises and organizations, and startups short on cash.

Mailchimp has a drag-and-drop email editor, email notifications, contact segmentation into subgroups, and simple analytics monitoring. It also enables you to configure delivery times depending on time zones and geolocation-based segmentation. In addition, you can readily integrate Mailchimp with WordPress, Shopify, and a variety of other platforms to increase its effectiveness.

Mailchimp is a free plan that enables users to deliver 12,000 emails to almost 2,000 subscribers for the rest of their life. Since extensive segmentation and multivariate tests are not included in this strategy, it is quite limiting.

They do, however, offer premium subscriptions that start at $10 monthly for up to 500 users and rise in price for every 500 subscribers. You’ll have to upgrade to their $299 / month subscription if you want limitless audiences, extensive segmentation, and multivariate testing.

4. ActiveCampaign

In addition to email campaigns, ActiveCampaign is an online platform that includes a CRM option and live chats. ActiveCampaign can help your sales department find relevant prospects using tools like lead scoring by integrating a CRM into their operations.

You may also use the system to add interactive content to your emails, allowing you to give your contacts varied experiences depending on how you divide them.

Furthermore, Active Campaign’s template designer is quite user-friendly. While some names are a little confusing, the drag-and-drop feature is simple to use, and there are many tips that emphasize what particular tools perform when you hover over them with your mouse.

ActiveCampaign offers four programs that can be paid monthly or yearly. Their plans vary in price ranging from $9 – $259 depending on how many contacts you have. You may also use the free trial to try out the service before purchasing it.

5. ClickFunnels

ClickFunnels is an email marketing program that is built around funnels. ClickFunnels customers can develop an automated succession of landing pages, autoresponders, emails, and webinars all without needing to know how to code.

What’s more, ClickFunnels allows businesses to design whole sales and marketing funnels. The tool brings together automated advertising & distribution solutions in one place. It gives you the tools and methods to market, distribute, and send things over the internet.

The platinum version of Click Funnels provides extra methods to reach out to potential buyers through multidimensional advertising methods. Platinum subscribers can contact clients by focused emails, social networks, text messages, and computer notifications at any moment and from anywhere.

6. Benchmark

Benchmark’s email marketing package is robust and completely free. The tool gives you all of the benefits of their premium plans, whereas other programs give out free trials or minimal capabilities in their freemium plans.

They provide more complex capabilities, such as Google Analytics tracking, social network integration, and heat mapping without charging a single penny. Moreover, you get a convenient drag and drop builder, minimal automation, and reporting capabilities.

Benchmark’s email solution is an excellent place to start for small businesses.

7. MailerLite

MailerLite helps automate your emails in the same manner that Amazon personalizes its emails to connect with its customers. Many email marketing providers now include automation and sales funnels, but MailerLite stands out for its clear, attractive user interface and responsive customer care.

You can easily connect MailerLite to other online programs like WordPress, PayPal, and Zapier so that they may exchange information, simplify workflows, and improve your user experience as a whole. 

Mailer Lite comes with three editors to build dynamic, engaging campaigns. You may use the drag and drop builder to create interactive content chunks, and you can also use the HTML editor to create rich-text emails or bespoke campaigns.

As a user-friendly automation designer, you can use MailerLite to create sophisticated marketing processes. You can use triggers to send emails or change custom fields regularly. You may also use RSS campaigns to alert subscribers to fresh content and resend campaigns automatically to boost engagement.

8. Instapage

Instapage includes everything you’ll need to create and optimize high-converting landing pages. It’s been established that the finest products and solutions reduce cost-per-click and increase return on ad expenditure, which is what Instapage is created for.

Using Instapage, you can develop appropriate mobile-responsive landing pages and interactions without the need for a developer. This tool makes it easier to increase visitor engagement and conversion rates by creating distinctive landing page encounters for each advertisement and target audience.  

With thorough heat maps and robust analytics, you can optimize your post-click pages for increased conversions. The AdMaps function is a unique feature of Instapage that allows you to view your ad campaigns and link ads to suitable post-click web pages all in one location.

9. ContactOut

If you are looking to enrich your data or find leads complete with their contact information, ContactOut is your best friend. It is a Chrome extension that allows you to find contact information of professionals from around the world.

ContactOut has a massive database with over 200 million profiles. You can use the tool to find the email address of anyone in LinkedIn, as well as other important contact information like social media profiles and phone numbers.

The tool also comes with several handy features. It most notably includes a search portal that lets you find email addresses by job title and location. ContactOut also has a data enrichment feature that allows you to find missing contact information for your leads.

Final Verdict

Email marketing tools can help increase engagement with your emails and improve the chances of success with your email marketing strategies. Regardless of your business or industry you operate in, you must choose the most efficient email marketing tool without sacrificing dependability and security.

About the author


Dan Bravo