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How To Promote Your Mobile App in 2022

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As a mobile app developer, you should constantly be looking for ways to promote your app. Whether it’s through ads or organic marketing techniques, the competition is fierce, and the only way to break out of it is by staying ahead of the curve. This post will cover some of the most effective strategies for promoting your mobile apps in 2022.

Paid Acquisition: Google UAC & Apple Search Ads

You’ve heard of it, but what exactly is paid acquisition? It’s the practice of using a third-party ad network to purchase ads and show them to potential customers. With this strategy, you can directly connect with your target audience and increase awareness of your product.

The most popular paid acquisition platforms are Google UAC—Universal App Campaigns and Apple Search Ads, allowing users to choose their keywords, budget, and targeting options (geographic location, age range, etc.).

The benefits of paid acquisition include:

  • Cost-effectiveness – Paid acquisition enables businesses with limited budgets to get their message out there via paid ads instead of spending money on expensive marketing campaigns like TV commercials and billboards;
  • Targeting – This method allows marketers to pinpoint the right audience based on geographical location and interests;
  • Relevance – Ads are more likely to be clicked when they provide users with exactly what they want;

ASO (App Store Optimization)

This is the most popular method to drive organic downloads of your mobile app. App Store Optimization (ASO) is the process of improving your app’s visibility in the app store search results. It’s a long-term strategy, meaning you must be patient if you want to see results.

ASO uses both on-page and off-page factors to improve an app’s ranking in the App Store, making sure it ranks above competing apps with similar keywords and topic descriptions. On-page optimization refers to changes made directly within your mobile application’s codebase: including descriptive keywords, boosting keyword rankings by optimizing images and video content, creating a strong title and description tagline that contains relevant keywords, and adding metadata like SEO tags or rich snippets (schema), etc. Off-page optimization involves promoting your application through channels outside of its listing on iTunes or Google Play Music: social media posts, influencer reviews and more!

Both paid acquisition and ASO can be the perfect pair if executed properly!

Push Notifications

Push notifications are a great way to drive traffic to your app store page, website and other places you want people to visit. They’re also a powerful way to keep users engaged with your app after they’ve downloaded it.

With push notifications, you can send messages directly to users’ phones whenever you want—and because the message doesn’t require any action from the user, it’s much easier for them than responding directly through the app itself. This means that once someone opts in for push notifications from an account they trust (like yours), they’re more likely to remember what it said when they receive another notification in the future.

App Reviews & Ratings

Reviews and ratings are important to your app’s visibility in the app stores, so you want to make sure you’re getting as many as possible. The more reviews and ratings your app has, the higher it will rank on search results pages. More importantly, though, reviews and ratings can also help you get more downloads of your app in other ways:

If a user wants to download an app but sees that no one has reviewed or rated it yet, they may be less likely to do so (or even at all). That’s why it’s so important for apps with less than 5 stars—even if most people really like them—to try getting some reviews from their users. Doing this will show potential new users that there are others who have liked the product enough to write about it publicly!

Guest Blogging

Guest blogging is another great way to get your app in front of new audiences. If you’re a developer, this means more users. For example, if you’re building a fitness app, guesting on other fitness blogs will introduce you to people who are passionate about fitness and could potentially be interested in using your app.

Guest blogging can also help build your personal brand by giving you an opportunity to share your expertise with people who may not have heard of it before. For example, if I’m an author and I write a guest post on another blog about my latest book, they will likely link back to my website or Amazon page so that readers can learn more about me as an author and see what else I’ve written or published recently. This helps build awareness for me as an author and increases sales for whatever book it was that got linked. You can use the same process to promote your mobile app!

Influencer Marketing

Influencer marketing is a powerhouse that can help your downloads to soar. Influencers are digital personalities with a large following on social media, blogs, or other platforms. They can reach thousands of people at once, and their followers trust them because they know the influencers are real people with similar interests. Check out these figures that really emphasize how powerful influencer marketing just is!

Influencer marketing can also help build relationships—you’ll get to know other people in the industry and some of its biggest fans. It’s easy for someone to buy a product from another company’s website if he feels like he knows them already (and vice versa).


To be successful, you need to know how your app is performing and how to get more people to use it. Using some of these marketing techniques to aid in promoting your mobile app in 2022 can help you gain users and revenue, but it’s not always easy to do this on your own. Some techniques will work better than others for promoting your app; why not start by teaming paid acquisition with ASO and watch your download numbers grow!?

About the author


Linda Hinds

Linda Hinds is a Content Director at Launchpad. She graduated from Emory University in 2015 with a first-class Marketing and Communications degree, where she fostered her love for providing value to customers. She completed various internships in the marketing analytics space throughout her time studying in a variety of sectors including finance, customer services and media. With extensive experience in the digital marketing space, it made sense to cross her passion for helping clients with growth marketing. When she is not writing articles and handling client queries she likes to drink good coffee, do hot yoga and travel to new and exciting places. As well as being a decent marketer, she also classifies herself as a great cook!