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4 Proven Strategies for Scaling Your Apparel Business

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As an entrepreneur, it is exciting to watch your business take off. When something you’ve created takes on a life of its own and starts growing, it can be both thrilling and terrifying. 

It’s not easy to know precisely when you should scale your business. You need to ensure that you’re improving what needs to be improved but there are many moving parts to consider. You can scale everything, from sourcing and manufacturing to logistics and fulfillment. 

In this blog post, we’ll discuss how to tell when it’s time to scale your apparel business and offer some tips on how to do it without breaking the bank.

Use apparel software

As your business scales, you’ll need apparel software to help you manage inventory, orders, and customers. Look for a software solution that can grow with you, offering features like order and inventory management, customer relationship management, and accounting.

With reliable apparel software in place, you’ll be able to streamline your operations and keep your business running smoothly as it grows. 

There are many benefits of using apparel software, but perhaps the most obvious benefit is that it can help you keep track of your inventory and sales.

Here are some other things the apparel software does for your business:

  • Designs and simulates apparel products before you produce them.
  • Ensures that products are going to meet customer specifications.
  • Reduces the amount of waste produced during the manufacturing process.
  • Helps apparel companies to be more sustainable and reduce their environmental impact.

Tracking inventory is especially helpful if you sell apparel online. In addition, apparel software can help you manage your finances and customers, and it can also help you create and manage your website.

Use a translation management system to translate your website

After reaching a certain degree of success in your geographic target market, it may be time to start expanding internationally. And for that purpose, you will have to localize your website.

Now, translation and localization are terms that are oftentimes used interchangeably, but there are some crucial differences between the two. Translation refers to converting text from one language to another, while localization refers to adapting the text to a specific culture or region.

To ensure that your localization processes runs smoothly, it’s recommended to rely on localization technology. For example, a translation management system (TMS) can automate translation-related tasks and simplify translation management while providing automatic translation capabilities. In other words, a TMS combines automated and machine translation.

If you want to save time and money, or don’t know how to translate a web page, consider using a translation management system. It will allow you and your team to stay focused on what cannot get automated, for example, business strategy, product design, or content creation.

Invest in social media

As the owner of an apparel business, you should always be looking for ways to scale your operations and reach more customers. One of the best ways to do this is by investing in social media. You can acquire a larger audience by creating an effective social media presence.

Being present on social media will help you scale your business very quickly. You need to be active on a couple of the most popular platforms and make sure you’re responsive to comments and questions. Also, don’t forget to promote your social media channels to your existing customer base.

Here are a few more strategies for scaling your apparel business using social media: 

  • Make a plan by defining your goals, target market, and key message.
  • Create engaging and shareable content. Use high-quality images and videos, and focus on creating content that appeals to your target market and highlights your brand’s unique selling points.
  • Use social media advertising to reach a larger audience and drive traffic to your website or brick-and-mortar store.
  • Use hashtags to increase brand awareness and engage with customers.
  • Collaborate with micro-influencers and give them a discount to post about your brand.
  • Create social media campaigns that encourage customers to share your brand with their followers.
  • Use paid social media ads to target potential customers who are interested in your products.

Focus on quality

It’s essential to focus on quality when scaling your business. This means ensuring that your products or services are of the highest possible quality while keeping your processes efficient and effective.

It can be tempting to cut corners when growing your business, but this can lead to problems down the line. By keeping your focus on quality, you can ensure that your apparel business stands on a solid foundation. 

To achieve that, you can work with a consultant to improve your designs, hire a patternmaker, find a better quality fabric supplier, and implement a quality control system.

Final thoughts

Now that you understand how to scale an apparel business, it’s time to try these strategies. By taking things slowly and carefully, you can avoid many headaches that companies face when they try to expand too quickly. 

Don’t be afraid to ask for expert help when you need it. You can take your business to the next level with work and dedication.

About the author


Paul Williamson