Holiday season is just around the corner and this is the perfect time to start amping up your marketing to promote your products or services this season. Social media is arguably the most efficient way to reach your target audience and let them know about your offerings. Social media platforms such as Instagram and YouTube allow you to share engaging, fun social media branded content while advertising your special promotions.
Here are four social media tips you can use for this holiday season.
1. On-brand Social Media Stories
Millions of social media followers watch short video stories every day. Currently, Instagram and Facebook have the biggest story engagement. In 2022, Facebook and Instagram stories were watched daily by 500 million users.
Stories are popular for a simple reason. They’re usually fast-paced and allow brands to share their messages creatively. For businesses, stories have become a marketing staple as they help brands build a strong social media presence. For example, if you’re a used bookstore in Vancouver, storage units Burnaby, GA4 consulting agency, or Google Ads Toronto agency, you can use stories to showcase your products through fun educational content, interactive polls, or short how-to clips. You could say that watching stories is kind of like window shopping—you get to see the product in action as well as the person behind the counter.
People want to see the human side of your business. So use stories to reveal your day-to-day grind that goes behind your products. These types of posts are a fantastic way to create gleams of holiday cheer and create positive associations for Christmas holiday and beyond.
2. Leverage User-Generated Content
Your audience wants to see that other people enjoy your products. In addition, user-generated content (UGC) helps people to see how your products “actually” look, increasing your credibility. In other words, UGC serves as excellent social proof of your brand.
UGC holiday marketing strategy feeds two birds with one scone because:
- UGC is instantly engaging your most active audience as it involves them personally.
- Posting user-generated content increases your discoverability and makes your brand more relatable.
Consumers are far more likely to listen to their peers than brands themselves. That’s why UGC is a crucial stepping stone to holiday marketing success.
3. Leverage Retargeting
Retargeting is a form of targeted online advertising that allows brands to present personalized offers to visitors based on their on-site behavior. It can help build brand awareness, acquire new customers, or even sway your competitors’ customers.
Let’s say a customer viewed some products on your website and left without making a purchase. Using retargeting ads, you can showcase the same products on the customer’s social media feeds. Even better, to nudge the customer into buying your products, give them a special discount.
When it comes to retargeting ads, be flexible and patient. Just because a visitor hasn’t clicked on your ad yet doesn’t mean that they’re not going to. If your ads aren’t converting, change your copy, design, call-to-action button, or display frequency of the ad, and try testing different variations.
4. Use Geo-Targeting
Most social media platforms let you segment your audience by geographical location. This is a great opportunity to make your messages more relevant, depending on where your audience is.
For example, if you’re a restaurant in Vancouver and you want to gain more local customers, you can use geo-targeting to serve ads and offer special promotions to local customers and entice them to visit your restaurant!