More than ever, more shoppers are relying on digital to make purchase decisions. Shoppers aren’t just Googling for products they want to buy online, they also use Google to find products or services nearby. For example, a customer who needs an SEO training service solution may Google “SEO training Vancouver” to search self storage facilities near them in Vancouver or search for “Vancouver gift shop” if they’re looking for a gift shop in Vancouver.
To capture sales, businesses with physical locations need to provide customers with a more personal, seamless, and locally optimized experience. Here’s how:
Start With a Google Business Profile
The first thing you want to do for driving in-store sales for your business is to create a Google Business Profile. By creating a Google Business Profile, your business such as a SEO training Toronto agency, or storage units Victoria can appear on Google Maps and Google search results local map pack. There’s no cost for setting up a Google Business Profile. When setting up your account, make sure your business information, such as your address, pickup and delivery options, and store hours, is correctly shown on your listing.
Highlight Your Business’ Uniqueness
People want to shop from businesses that align with their values, so it’s important to highlight what makes your business unique. On your Business Profile, you can select various attributes to let customers know details about your business — like if it’s woman led or LGBTQ+ friendly. These attributes can also appear on your products in the Shopping tab when you add them to your Merchant Center account.
Run Google Ads Local Campaigns
Google Ads local campaigns are designed to help businesses provide their potential customers the information that they need to decide when and how to visit their stores. Local campaigns streamline the process for you, making it easy to promote your stores across Google’s largest properties including the Google Search Network, Maps, YouTube, Gmail, and the Google Display Network.
When you create a Local campaign, you’ll just need to specify the store locations you want to promote. You can set this by linking your Business Profile or selecting affiliate locations.