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How to Create a Successful Blog Strategy For Your Business

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Over the last decade or so, businesses have increased revenue, improved brand awareness, and boosted conversions with valuable written content created for their target audience and customers. The key here is that their blog content is valuable — it isn’t enough to simply have a blog; there has to be a purpose or reason for its existence.

How can you create and maintain a successful blog that provides your target audience worthwhile, high-quality content — all while building your business’ reputation and trustworthiness? Regardless of your business – whether you’re a Richmond daycare, Richmond music school, Richmond dance school, or GA4 consultant, a successful blog strategy can take your business to new heights.

Here’s how you can develop a successful blog strategy for your business.

Choose your blog topic and purpose

The first part of developing your blogging strategy is to clearly define your blog’s topic and purpose.

Your blog topic should be broad enough so you can write hundreds of articles about it but also specific enough to relate to your business niche and areas of expertise.

When thinking about your blog’s purpose, ask yourself, “Why does this blog exist?”

You should be able to answer that question in one, straightforward, defining statement.

If you need help defining your blog’s purpose, take a moment to ask yourself these questions:

  • What is the greater purpose your company is trying to fulfill?
  • What story supports this purpose?
  • Who shares your passion for this purpose?
  • Is your team aligned with the meaning of this purpose?

Design your blog

Design your blog in a way that entices your readers to regularly read (and ideally, share) your content.

Your blog should be inviting and on-brand. It should be well-organized, clean, and easy to navigate. Within seconds of visiting your blog, readers should know it’s published by your company.

To do this, choose a website theme that’s consistent across your blog properties and articles. WordPress, for example, has a ton of free and paid themes that you can choose from.

Determine who will write and manage your blogs

Now it’s time to think about who’s writing, running, and managing your blog. Ask your team who’s accountable for each role within your blog strategy? There are lots of moving parts when it comes to your blog. If you don’t create ownership around each component, it’ll be difficult to reap the benefits of a successful blog management.

You’ll also want to determine what the ideal blog post looks like for your publication. Consider using blog post templates to build an outline for posts to share with writers.

Determine how frequently you’ll share blog posts

How many blog posts can you commit to writing and publishing? How often are you planning on producing blog content for your audience? Consistency is the key to keeping your audience engaged and interested. This will also allow you to maintain your status as an active thought-leader and expert in your industry. Use a content calendar to consistently manage and schedule your blog posts.

The beauty of creating this type of blogging rhythm and sharing that information via an editorial calendar is that it creates a sense of accountability among your team of bloggers. It ensures all writers and contributors have optimized for keywords, added CTAs, and edited their pieces by a certain time and date. This way, you’ll have a consistent stream of content your readers can get in sync with.

Write compelling and valuable content

It’s important to reiterate just how critical it is for your blog content to be both compelling and valuable to your readers. This plays a large part in how you’re viewed by your target audience, customers, competitors, and other industry leaders. It’s also how you’re going to keep readers engaged and loyal to your blog — and hopefully converting to customers, too.

Remember, it takes more time and energy to obtain new subscribers than to maintain current readers. Plus, your current readers have the potential of becoming your brand advocates faster than new subscribers do. So, focus on consistently producing content that captivates your audience all while providing them with useful and worthwhile information so they stick around for the long run.

About the author


Ray Wang

Ray Wang is the owner of RW Digital, a Vancouver digital marketing agency. Ray specializes in data analytics, digital advertising, SEO, WordPress website development for consumer brands and hospitality, real estate, self storage, and social-impact industries and startups.