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3 Tips for Promoting Your Music School Program

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With so many music schools out there, having a clear music school promotion strategy is important. Why? Because it’ll help you stand out from the crowd. You probably know that every school has its intended audience, and that target group varies depending on which instruments you’re teaching and who you want to teach. But do you know how you’re going to reach your target audience?

You need to think outside the box. Here are three unique ways for music school such as Richmond music school, Richmond piano lessons, or Richmond violin lessons.

1. Launch a YouTube Channel or a Podcast

This might seem like a lot of work at first, but it’s worth it. Of course, you have to invest in cameras and lights and editing software, but this is your business that we’re talking about!

YouTube is good for business. Not only does it give you the opportunity to promote yourself on your own terms, but it also gives you a local and international audience.

You could interview your students, their parents, musicians and your teachers. Areas of discussion could be anything from the music industry and music retail, to the learning process and anything else that relates to your music school.

You could even do a live lesson to give potential students a taste of what they’d learn if they took on lessons with you!

Yes, it might take some time to see the results (such as traffic or followers) but don’t let it discourage you. Rome wasn’t built in a day!

2. Host an Open House

This could be an amazing opportunity for your business! Imagine all the traffic you’ll get to your music school if you conduct an open house. Can you picture it? I can! Here are some do’s for a successful open house:

  • Have drinks and snacks
  • Keep your instruments out of tripping range
  • Send invitations to schools
  • Place teachers by the entrance, ready to greet those who visit your music school
  • Provide a live demo of what they could learn

An open house gives you the opportunity to show the world that your music school exists and that you’re open for business. If your music school also has other programs such as Richmond dance school, you can use this opportunity to promote them!

3. Perform for the Public

Have you considered having your current students perform in a mall, a park or any other public space?

Stage a Live Music Contest

This is for the established schools looking to grow. You could run a contest where your students compete for the prize of a trophy or hot tickets to a concert. Not only does this encourage your students to step up their game, it also shows the public how fun attending your music school is!

Put on a Live Concert for Charity

Music and charity go hand-in-hand. Put on a performance where all proceeds go to a good cause (or multiple!). People love to support good causes. A live event like a concert would be an incredible effort that would offer people the joy of entertainment while getting the satisfaction of knowing they are helping someone else. So go ahead, reach out to local charities and put on a live concert!

Host an Outdoor Open Mic

An outdoor open mic would be amazing for your school! Again, it’s all about showing what you and your students can do. It’s an event that (if plastered and shared on and offline) everyone in your community would be talking about.

About the author


Ray Wang

RW Digital is a Vancouver digital marketing agency that specializes in data analytics, digital advertising, SEO, WordPress website development for consumer brands and hospitality, real estate, self storage, and social-impact industries and startups.